10/13/2026
Today, the pink ribbon means something a little different.
October 13 is Metastatic Breast Cancer Awareness Day—a day specifically dedicated to the women living with stage IV breast cancer.
Metastatic breast cancer means the cancer has spread beyond the breast and nearby lymph nodes to other parts of the body. It most commonly spreads to the bones, liver, lungs or brain.
And an important thing to understand: if breast cancer spreads to the bones, for example, it doesn’t become bone cancer. It is still breast cancer—metastatic breast cancer—because that is where the cancer cells originated.
These are women who may have already heard the words “breast cancer” once before.
They may have gone through surgery, chemotherapy, radiation or years of follow-up appointments. Or metastatic disease may have been part of their diagnosis from the very beginning.
And now, treatment isn’t simply a chapter they finished. For many, it is part of everyday life.
There are scans.
Appointments.
Medication changes.
Good news that lets you exhale.
News that changes the plan.
And all of the completely ordinary parts of being a woman happening right alongside it.
Work still happens.
Families still need you.
Birthdays are still celebrated.
Trips are still taken.
Dinner still needs to be figured out.
Life keeps moving.
And so do these women.
Today isn’t about making their stories heavier. It’s about making sure they’re included in the conversation.
Because Breast Cancer Awareness Month belongs to the survivors.
It belongs to the women newly diagnosed.
It belongs to the women we’ve lost.
And it belongs to the women who are living with breast cancer right now.
To our patients, families, friends and every woman navigating metastatic breast cancer:
We see the life you’re living beyond the diagnosis. And today, especially, we’re thinking of you. 💕