Guide To Self, Inc.

Guide To Self, Inc. The Evolved Caveman for men who choose:
Courage > contempt. Respect > dominance. Boundaries > control. Repair > punishment. Ownership > blame. Hi.

No shame, no gender wars—leadership:
less reactivity, more intimacy, strong backbone I’m Dr. John Schinnerer, founder and CEO of Guide To Self, a company focusing on scientific tools to achieve your professional and personal potential. I do behavioral health coaching - this helps you create habits of success by identifying where you are stuck, listening to your inner wisdom, discovering your deep

est values and transforming your goals into action. My work draws on the principles of positive psychology, cognitive-behavioral therapy and the latest in goal setting research. Everything I teach is based on science. In coaching, I focus more on your present than your past. I put more emphasis on a fulfilling future than past disappointments. In fact, therapists in my office suite used to give me a hard time, “How come your clients don’t leave your office looking guilty and gnashing their teeth? Why are they smiling and laughing?” That’s because my goal is for my clients to leave feeling better than when they arrive. And frequently, that is exactly what happens. By focusing on solution-oriented tools and highlighting your natural strengths, I help you to maximize your personal and professional potential in areas such as:

managing anger or anxiety
managing stress
effective communication
and dealing with life transitions such as divorce

In my 20 year career in psychology, I have been fortunate to write an award-winning book entitled, How Can I Be Happier? I was honored to serve as a consultant to Pixar’s Academy-award winning movie, Inside Out. I am a fellow of the National Anger Management Association. And I hosted a daily prime time radio show several years ago. On top of this, I have helped thousands of clients in person and on the web to significantly reduce anger, anxiety and stress while increasing their satisfaction with and engagement in life. The foundation of effective coaching is the relationship I establish with my clients. Research has shown that the technique the therapist or coach uses is not as important as the relationship you build together. As the work progresses and trust is created, you will use the alliance between us as a workspace, to resolve problems in your life. As a client, regardless of the areas that you would like to address, please know that you will be understood, validated, and respected. Clients come to me because they want positive, sustainable change. Give me a call at 925-575-0258 or email [email protected] to see how we can transform your goals into action.

🔥 THE 90-SECOND RESET 🔥Most men were never taught what to do when stress, frustration, or overwhelm hits.So they push th...
06/14/2026

🔥 THE 90-SECOND RESET 🔥

Most men were never taught what to do when stress, frustration, or overwhelm hits.

So they push through.
Suppress it.
Or react from it.

Try this instead:

✅ Name it.
"What am I feeling right now?"

✅ Breathe.
Slow your breathing. Signal safety to your nervous system.

✅ Relax your jaw.
Tension in the jaw often reflects tension in the mind.

✅ Ask:
"What matters now?"

Not tomorrow.
Not next week.
Right now.

Because emotional mastery isn't about controlling your emotions.

It's about creating enough space between the feeling and the reaction to choose your response.

The strongest men aren't the ones who never get triggered.

They're the ones who can reset, refocus, and lead themselves through the moment.

💬 Which step do you find most helpful when stress hits: Name It, Breathe, Relax Your Jaw, or Ask What Matters Now?

Follow The Evolved Caveman for practical tools that help high-performing men build self-trust, emotional resilience, and meaningful connection.

🚨 Anxiety Doesn't Mean You're Weak.It Means Your Nervous System Is Working Overtime.Most high-performing men don't strug...
06/13/2026

🚨 Anxiety Doesn't Mean You're Weak.

It Means Your Nervous System Is Working Overtime.

Most high-performing men don't struggle because they lack discipline.

They struggle because they're carrying invisible stress, constant pressure, and an overactive mind that never fully shuts off.

You can achieve success, provide for your family, and still feel trapped by anxiety.

I've been there myself.

After 25+ years studying psychology, emotional intelligence, neuroscience, and human performance, I created Freedom From Stress & Anxiety to give men practical, science-backed tools to regain control of their minds, emotions, and lives.

Inside this course, you'll learn:
✅ How anxiety actually works in the brain and body
✅ Proven tools to calm your nervous system quickly
✅ Effective strategies for panic, social anxiety, phobias, and chronic worry
✅ Better sleep techniques for an overactive mind
✅ Mindfulness, breathing, relaxation, and emotional regulation skills
✅ Positive psychology tools to build confidence, calm, and resilience
✅ A step-by-step framework you can apply immediately

This isn't about managing symptoms.

It's about developing the inner leadership needed to stop anxiety from running your life.

Imagine making decisions from clarity instead of fear.
Imagine feeling calm under pressure.
Imagine trusting yourself again.

That's what emotional mastery looks like.

Ready to break free from stress and anxiety?

👉 Learn more and enroll today.

FEELINGS FOR MEN WHO HATE FEELINGS TALK"No couch sobbing required."Most men don't need more emotional jargon.They need b...
06/11/2026

FEELINGS FOR MEN WHO HATE FEELINGS TALK

"No couch sobbing required."

Most men don't need more emotional jargon.

They need better data.

Here's the reality:

Your emotions are constantly giving you information about what matters, what's threatened, what's missing, and what's needed.

Ignore that information, and you'll often find yourself:
→ Snapping at people you care about
→ Making decisions from frustration instead of clarity
→ Carrying stress you can't explain
→ Feeling disconnected without knowing why

Emotional mastery isn't about becoming more emotional.

It's about becoming more accurate.

Think of emotions like dashboard lights in your truck.

You don't have to love the warning light.

You just need to know what it's telling you.

The strongest men aren't the ones who suppress emotion.

They're the ones who can read the signal without getting hijacked by it.

Use the data. Skip the drama.

Follow for practical tools that help high-performing men build self-trust, resilience, and grounded leadership.

WHAT YOUR KIDS ARE LEARNING FROM YOUR STRESS"Your kids don't need your perfection.They need your regulation."Your childr...
06/10/2026

WHAT YOUR KIDS ARE LEARNING FROM YOUR STRESS

"Your kids don't need your perfection.
They need your regulation."

Your children are always watching.

Not just how you celebrate success.
Not just how hard you work.

They're watching what happens when you're frustrated.
When you're overwhelmed.
When life doesn't go according to plan.

Every stressful moment becomes a lesson:

Do we shut down?
Do we explode?
Do we blame?
Or do we pause, own our emotions, and respond with intention?

The truth is that emotional mastery isn't just personal growth.

It's legacy.

Because the way you handle stress today becomes part of the emotional blueprint your children carry into their future relationships, careers, and families.

You don't have to get it right every time.

You just have to show them what repair, accountability, and resilience look like.

That's leadership.

👇 What is one emotional skill you hope your kids learn from watching you?

🚨 3 Signs You're Emotionally Avoiding 🚨Most men don't avoid emotions because they're weak.They avoid emotions because so...
06/07/2026

🚨 3 Signs You're Emotionally Avoiding 🚨

Most men don't avoid emotions because they're weak.

They avoid emotions because somewhere along the way they learned that staying productive, logical, or "fine" was safer than feeling what was actually happening.

The problem?

What you avoid doesn't disappear. It shows up as stress, frustration, disconnection, overwork, resentment, and emotional exhaustion.

Swipe through these 3 signs of emotional avoidance and see if any feel familiar.

👇 Which one hits closest to home?

🧠 Good Men, Bad TrainingYou were trained to be useful.Not reachable.Many men grew up learning:✔️ Be responsible.✔️ Work ...
06/06/2026

🧠 Good Men, Bad Training

You were trained to be useful.

Not reachable.

Many men grew up learning:

✔️ Be responsible.
✔️ Work hard.
✔️ Provide.
✔️ Handle pressure.
✔️ Don't complain.

Those skills matter.

But they aren't the same as emotional connection.

You learned how to carry stress.

You may never have learned how to metabolize it.

So what happens?

You become successful...

But exhausted.

Reliable...

But disconnected.

Needed...

But not truly known.

This isn't a character flaw.

It's incomplete training.

The next level of masculinity isn't becoming softer.

It's becoming more capable.

Capable of recognizing what's happening inside before it controls what happens outside.

That's emotional mastery.

And it changes everything.

⚠️ Check the Dashboard ⚠️Irritation is a warning light.Most men treat irritation like a personality trait."I'm just stre...
06/05/2026

⚠️ Check the Dashboard ⚠️

Irritation is a warning light.

Most men treat irritation like a personality trait.

"I'm just stressed."
"I'm just busy."
"I'm just tired."

Maybe.

But irritation is often your nervous system trying to get your attention.

It's rarely about the guy driving too slow.

Or the email.

Or the dishes in the sink.

It's usually accumulated pressure that hasn't been processed.

The body often knows before the mind admits it.

Before burnout comes:

⚠️ Shorter patience
⚠️ More cynicism
⚠️ Increased frustration
⚠️ Emotional numbness
⚠️ Disconnection from people you care about

The question isn't:
"Why am I irritated?"

The better question is:
"What has this irritation been trying to tell me?"

Strong men don't ignore warning lights.

They investigate them.

Follow The Evolved Caveman for practical tools to build self-awareness without becoming self-absorbed.

🚨 Most men think they're self-aware.Research suggests only about 10-15% actually are.That's not an insult.It's a blind s...
06/04/2026

🚨 Most men think they're self-aware.

Research suggests only about 10-15% actually are.

That's not an insult.

It's a blind spot.

And blind spots are exactly that: things you can't see about yourself that everyone else can.

The problem?

The more successful, intelligent, and high-performing you are, the easier it becomes to rationalize your behavior instead of examining it.

You tell yourself:
✔️ "I'm just direct."
But others experience criticism.

✔️ "I'm logical."
But others experience emotional distance.

✔️ "I'm easygoing."
But others experience disengagement.

Real growth begins when we stop asking:
"Why am I like this?"

And start asking:
"What can I learn from this?"

In the latest episode of The Evolved Caveman Podcast, Dr. John Schinnerer breaks down:

🔹 The two types of self-awareness most men confuse
🔹 Why success can actually increase blind spots
🔹 The hidden gap between intent and impact
🔹 How to get honest feedback without becoming defensive
🔹 A practical system for turning blind spots into growth edges

Because self-awareness isn't simply knowing yourself.

It's understanding what it's like to be on the other side of you.

And that changes everything.

🎧 Listen now and discover the patterns that may be holding back your leadership, relationships, and personal growth.

👇 Question:

What's one piece of feedback you've received that initially stung, but ultimately helped you grow?

Address

3494 Camino Tassajara #333
Danville, CA
94506

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Friday 10am - 6pm

Telephone

+19255750258

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