Guide To Self, Inc.

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Guide To Self, Inc. The Evolved Caveman for men who choose:
Courage > contempt. Respect > dominance. Boundaries > control. Repair > punishment. Ownership > blame. Hi.

No shame, no gender wars—leadership:
less reactivity, more intimacy, strong backbone I’m Dr. John Schinnerer, founder and CEO of Guide To Self, a company focusing on scientific tools to achieve your professional and personal potential. I do behavioral health coaching - this helps you create habits of success by identifying where you are stuck, listening to your inner wisdom, discovering your deepest values and transforming your goals into action. My work draws on the principles of positive psychology, cognitive-behavioral therapy and the latest in goal setting research. Everything I teach is based on science. In coaching, I focus more on your present than your past. I put more emphasis on a fulfilling future than past disappointments. In fact, therapists in my office suite used to give me a hard time, “How come your clients don’t leave your office looking guilty and gnashing their teeth? Why are they smiling and laughing?” That’s because my goal is for my clients to leave feeling better than when they arrive. And frequently, that is exactly what happens. By focusing on solution-oriented tools and highlighting your natural strengths, I help you to maximize your personal and professional potential in areas such as:

managing anger or anxiety
managing stress
effective communication
and dealing with life transitions such as divorce

In my 20 year career in psychology, I have been fortunate to write an award-winning book entitled, How Can I Be Happier? I was honored to serve as a consultant to Pixar’s Academy-award winning movie, Inside Out. I am a fellow of the National Anger Management Association. And I hosted a daily prime time radio show several years ago. On top of this, I have helped thousands of clients in person and on the web to significantly reduce anger, anxiety and stress while increasing their satisfaction with and engagement in life. The foundation of effective coaching is the relationship I establish with my clients. Research has shown that the technique the therapist or coach uses is not as important as the relationship you build together. As the work progresses and trust is created, you will use the alliance between us as a workspace, to resolve problems in your life. As a client, regardless of the areas that you would like to address, please know that you will be understood, validated, and respected. Clients come to me because they want positive, sustainable change. Give me a call at 925-575-0258 or email [email protected] to see how we can transform your goals into action.

11/02/2026
11/01/2026

The Importance of Positive Micro Connections with Other People For a Happier Life.

From “My Son Died of Fentanyl. My Guest Trafficked It “ episode on The Evolved Caveman.

Link: https://lnkd.in/ghJJ8EUm

10/30/2026

My Son Died From Fentanyl. My Guest Trafficked It. NFL Star - Shame, Redemption & the Courage to Heal

What happens when a father who lost his son to fentanyl sits down with a former NFL player who trafficked it?

I wasn’t entirely sure I wanted to have this conversation.

Nearly three years ago, my son Brett died from a fentanyl overdose. My guest, former NFL player Jeff Hatch, was busted after a he**in addiction led to him trafficking fentanyl.

Two men. Two very different experiences with the same devastating drug.

And an extraordinary opportunity to explore grief, responsibility, forgiveness, and the possibility of redemption.

What unfolded was one of the best, the most authentic, vulnerable, and unexpectedly healing conversations I’ve ever had on The Evolved Caveman.

Link in profile or wherever your best are found.

New episode! My Son Died From Fentanyl. My Guest Trafficked It. Ex-NFL Star - Shame, Redemption & the Courage to HealWha...
10/28/2026

New episode!
My Son Died From Fentanyl. My Guest Trafficked It. Ex-NFL Star - Shame, Redemption & the Courage to Heal

What happens when a father who lost his son to fentanyl sits down with
a former NFL player who got arrested for trafficking it?

I wasn’t entirely sure I wanted to have this conversation.

Nearly 3 years ago, my son Brett died from a fentanyl overdose. My guest, former NFL player Jeff Hatch, was arrested after a he**in addiction led to trafficking fentanyl.

Two men. Two very different experiences with the same devastating drug.

And an extraordinary opportunity to explore grief, responsibility, forgiveness,
and the possibility of redemption.

What unfolded was one of the most authentic, vulnerable, and unexpectedly healing conversations I’ve ever had on The Evolved Caveman.

Jeff’s story begins with extraordinary achievement. An Ivy League graduate,
third-round NFL draft pick, and millionaire at 22, he had everything our culture tells men they’re supposed to want: success, status, money, admiration, and strength.

And yet, beneath all of it, he was running away from himself.

When injuries ended his NFL career, addiction took an increasingly destructive hold. Even after finding recovery and becoming a respected voice in addiction treatment, Jeff relapsed. Through a series of seemingly small
compromises, rationalizations, and secrets, he eventually crossed a line he never imagined crossing: trafficking fentanyl.

His public downfall cost him his career, reputation, relationships, and
freedom.

But that’s not where his story ends. Take listen; it’s well worth your time.
Link https://podcasts.apple.com/us/podcast/the-evolved-caveman-emotional-intelligence-for/id1463310003?i=1000798142249

My Son Died From Fentanyl. My Guest Trafficked It. NFL Star - Shame, Redemption & the Courage to HealWhat happens when a...
10/26/2026

My Son Died From Fentanyl. My Guest Trafficked It. NFL Star - Shame, Redemption & the Courage to Heal

What happens when a father who lost his son to fentanyl sits down with a former NFL player who trafficked it?

I wasn’t entirely sure I wanted to have this conversation.

Nearly three years ago, my son Brett died from a fentanyl overdose. My guest, former NFL player Jeff Hatch, spent was busted after a he**in addiction led to him trafficking fentanyl.

Two men. Two very different experiences with the same devastating drug.

And an extraordinary opportunity to explore grief, responsibility, forgiveness, and the possibility of redemption.

What unfolded was one of the best, the most authentic, vulnerable, and unexpectedly healing conversations I’ve ever had on The Evolved Caveman.

Link in profile or wherever your best are found.

Tune in tomorrow for an exceptional conversation between myself and former NFL player, Jeff Hatch. I’ve done over 280 ep...
10/25/2026

Tune in tomorrow for an exceptional conversation between myself and former NFL player, Jeff Hatch. I’ve done over 280 episodes over 7 years of podcasting. This was one of the best, most profound , deeply moving conversations I’ve ever had. Listen in and watch for a surprise appearance by my deceased son Brett seemingly to say “I’m proud of you both. Keep up the good work!” (At least, that is MY interpretation! Episode available tomorrow am on all major podcasting platforms.

An exceptional convo ➡️➡️ Stop Being Mr. Nice Guy: People Pleasing,Masculinity & Why Men Need More Than TherapyThe Evolv...
10/24/2026

An exceptional convo ➡️➡️ Stop Being Mr. Nice Guy: People Pleasing,
Masculinity & Why Men Need More Than Therapy

The Evolved Caveman Podcast | Dr. John Schinnerer with Marc Azoulay

Are you actually a nice guy—or are you just terrified of disappointing people?
You say yes when you want to say no. You avoid conflict like it’s a colonoscopy without
anesthesia. You put everyone else’s needs ahead of your own. And despite being the dependable,
thoughtful, accommodating guy everyone supposedly wants, you’re exhausted, frustrated, and
quietly resentful.

Welcome to the wonderful world of Nice Guy Syndrome, where being liked becomes more important than being yourself.

In this episode of The Evolved Caveman, Dr. John Schinnerer sits down with Marc Azoulay,
founder of Men’s Therapy Online, to explore why so many men confuse kindness with people-pleasing, why traditional approaches to men’s mental health sometimes miss the mark, and what it actually takes to develop healthy, emotionally mature masculinity.

Here’s the uncomfortable truth: Sometimes being the Nice Guy isn’t about being nice at all.
It’s about trying to control how other people feel about you.

Ouch.

But there’s good news. You don’t have to choose between being a doormat and being a dick.

There’s a third option: becoming a genuinely good man who respects himself as much as he respects others.

Link in profile!

Address

3494 Camino Tassajara #333
Danville, CA
94506

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Friday 10am - 6pm

Telephone

+19255750258

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