Guide To Self, Inc.

Guide To Self, Inc. The Evolved Caveman for men who choose:
Courage > contempt. Respect > dominance. Boundaries > control. Repair > punishment. Ownership > blame. Hi.

No shame, no gender wars—leadership:
less reactivity, more intimacy, strong backbone I’m Dr. John Schinnerer, founder and CEO of Guide To Self, a company focusing on scientific tools to achieve your professional and personal potential. I do behavioral health coaching - this helps you create habits of success by identifying where you are stuck, listening to your inner wisdom, discovering your deep

est values and transforming your goals into action. My work draws on the principles of positive psychology, cognitive-behavioral therapy and the latest in goal setting research. Everything I teach is based on science. In coaching, I focus more on your present than your past. I put more emphasis on a fulfilling future than past disappointments. In fact, therapists in my office suite used to give me a hard time, “How come your clients don’t leave your office looking guilty and gnashing their teeth? Why are they smiling and laughing?” That’s because my goal is for my clients to leave feeling better than when they arrive. And frequently, that is exactly what happens. By focusing on solution-oriented tools and highlighting your natural strengths, I help you to maximize your personal and professional potential in areas such as:

managing anger or anxiety
managing stress
effective communication
and dealing with life transitions such as divorce

In my 20 year career in psychology, I have been fortunate to write an award-winning book entitled, How Can I Be Happier? I was honored to serve as a consultant to Pixar’s Academy-award winning movie, Inside Out. I am a fellow of the National Anger Management Association. And I hosted a daily prime time radio show several years ago. On top of this, I have helped thousands of clients in person and on the web to significantly reduce anger, anxiety and stress while increasing their satisfaction with and engagement in life. The foundation of effective coaching is the relationship I establish with my clients. Research has shown that the technique the therapist or coach uses is not as important as the relationship you build together. As the work progresses and trust is created, you will use the alliance between us as a workspace, to resolve problems in your life. As a client, regardless of the areas that you would like to address, please know that you will be understood, validated, and respected. Clients come to me because they want positive, sustainable change. Give me a call at 925-575-0258 or email [email protected] to see how we can transform your goals into action.

🚨 Most men think they're self-aware.Research suggests only about 10-15% actually are.That's not an insult.It's a blind s...
06/04/2026

🚨 Most men think they're self-aware.

Research suggests only about 10-15% actually are.

That's not an insult.

It's a blind spot.

And blind spots are exactly that: things you can't see about yourself that everyone else can.

The problem?

The more successful, intelligent, and high-performing you are, the easier it becomes to rationalize your behavior instead of examining it.

You tell yourself:
✔️ "I'm just direct."
But others experience criticism.

✔️ "I'm logical."
But others experience emotional distance.

✔️ "I'm easygoing."
But others experience disengagement.

Real growth begins when we stop asking:
"Why am I like this?"

And start asking:
"What can I learn from this?"

In the latest episode of The Evolved Caveman Podcast, Dr. John Schinnerer breaks down:

🔹 The two types of self-awareness most men confuse
🔹 Why success can actually increase blind spots
🔹 The hidden gap between intent and impact
🔹 How to get honest feedback without becoming defensive
🔹 A practical system for turning blind spots into growth edges

Because self-awareness isn't simply knowing yourself.

It's understanding what it's like to be on the other side of you.

And that changes everything.

🎧 Listen now and discover the patterns that may be holding back your leadership, relationships, and personal growth.

👇 Question:

What's one piece of feedback you've received that initially stung, but ultimately helped you grow?

🚨 Why This Keeps Turning Into a Fight 🚨You're solving the wrong problem.Most men hear their partner's frustration and im...
06/03/2026

🚨 Why This Keeps Turning Into a Fight 🚨

You're solving the wrong problem.

Most men hear their partner's frustration and immediately jump into fixing mode.

Solutions.
Logic.
Explanations.
Evidence.

The problem?

She often isn't asking for an answer.

She's asking for evidence that you understand.

When someone feels emotionally unseen, better logic rarely creates connection.

In fact, the more you explain, the more alone they may feel.

High-performing men are trained to solve problems.

But relationships aren't performance reviews.

Sometimes the fastest path to resolution is slowing down long enough to understand what's underneath the complaint.

Try this instead:

❌ "Here's why that happened."

✅ "Help me understand what that was like for you."

Understanding first.
Solutions second.

That's leadership in a relationship.

Follow The Evolved Caveman for practical tools that help good men communicate without losing themselves.

Logic is great.Logic helps build companies, solve problems, and avoid buying a boat after a bad week.But logic used to a...
06/03/2026

Logic is great.

Logic helps build companies, solve problems, and avoid buying a boat after a bad week.

But logic used to avoid emotion is just a very sophisticated hiding place.

The upgrade is not less logic.

It is more data.

Body data.

Emotion data.

Relational data.

Now you're actually working with the full dashboard.

Sarcasm is funny.Until it becomes your only emotional language.Then it becomes armor with jokes taped to it.If you don't...
06/01/2026

Sarcasm is funny.

Until it becomes your only emotional language.

Then it becomes armor with jokes taped to it.

If you don't learn to name hurt, fear, loneliness, or disappointment, they don't disappear.

They just come out sideways.

Usually at someone you love.

Adorable little disaster.

05/31/2026

Most high-performing men were never taught emotional mastery.

They were taught to push through.
To perform.
To achieve.
To suppress.

And eventually… that creates blind spots.

Blind spots in communication.
Blind spots in relationships.
Blind spots in leadership.
Blind spots in understanding themselves.

In this episode of The Evolved Caveman, we talk about the path to deeper self-awareness, grounded leadership, and the new hybrid coaching platform we created to help men get support without shame, waiting rooms, or pretending they’ve got it all handled.

🔥 Introducing Proximity Coaching:
A combination of:
✔️ Live biweekly coaching groups
✔️ Real accountability & human connection
✔️ AI-powered coaching support available 24/7

Whether it’s:
• after a fight with your spouse
• before a difficult conversation
• after losing your temper
• or at 2AM when your mind won’t shut off…

You don’t have to navigate it alone anymore.

This is emotional fitness for modern men.

🎧 Watch the episode highlight.
👉 Try the free trial at proximitycoaching.com

05/30/2026

Most men think blind spots are character flaws.

They’re not.

They’re built into the nervous system.

Your brain is designed to protect your identity before it protects the truth.

That’s why high-performing men often rationalize behaviors that quietly damage their relationships, leadership, and emotional health:

➡️ “I’m not controlling, I just have high standards.”
➡️ “I’m not defensive, I’m passionate.”
➡️ “I’m not emotionally unavailable, I’m low drama.”

And here’s the hard part:

The more successful you become, the less honest feedback you receive.

People stop challenging you.
Competence starts masking dysfunction.
Achievement camouflages emotional immaturity.

This is one of the biggest gaps I see in high-achieving men:

Professional success paired with emotional blind spots in marriage, parenting, communication, and self-awareness.

Real leadership starts when a man becomes honest enough to see himself clearly.

🎙️ New episode:
“Unlocking Men’s Blind Spots: The Path to Self-Awareness & Real Success”

Follow for practical tools on emotional mastery, grounded leadership, and resilient masculinity.

Most men don’t have an anger problem.They have an awareness problem.Anger is often the surface emotion, the bodyguard pr...
05/30/2026

Most men don’t have an anger problem.
They have an awareness problem.

Anger is often the surface emotion, the bodyguard protecting something deeper:
• hurt
• fear
• shame
• overwhelm
• exhaustion

The problem isn’t feeling anger.
The problem is getting hijacked by it.

Real strength is learning how to pause long enough to lead yourself before reacting.

Swipe through these 5 practical tools to regain control, protect your relationships, and respond like the man you actually want to be.

Because emotional mastery isn’t weakness.
It’s leadership under pressure.

Which slide hit hardest for you? Drop the number below. 👇

Follow for practical tools on emotional mastery, grounded masculinity, resilience, and leadership.

05/27/2026

Most men think self-awareness means “thinking about yourself.”

It doesn’t.

Real self-awareness means discovering the patterns, reactions, and blind spots you literally cannot see on your own.

Just like you can’t see your own eyebrows without a mirror.

In this episode of The Evolved Caveman Podcast, Dr. John Schinnerer breaks down:
✔️ Why high-performing men still sabotage relationships
✔️ The psychology of blind spots
✔️ How self-awareness impacts leadership, confidence, and success
✔️ A research-backed framework from organizational psychologist Tasha Eurich
✔️ Why emotional mastery starts with radical honesty

This conversation may challenge you.

It may also change how you see yourself forever.

🎧 Watch the reel.
🎙️ Listen to the full episode:
“Unlocking Men’s Blind Spots: The Path to Self-Awareness & Real Success”

Drop a 👊 if you’ve ever realized something about yourself WAY later than you should have.

Most men don’t lack intelligence.They lack accurate self-awareness.And that changes everything.In this episode of The Ev...
05/25/2026

Most men don’t lack intelligence.
They lack accurate self-awareness.

And that changes everything.

In this episode of The Evolved Caveman Podcast, Dr. John Schinnerer breaks down:

• Why high-performing men often have the BIGGEST blind spots
• The difference between internal vs. external self-awareness
• How defensiveness quietly destroys intimacy and leadership
• Why success can camouflage emotional immaturity
• The simple question that instantly increases growth:
👉 “What can I learn from this?”

One of the hardest truths in life:

You can’t change what you refuse to see.

If you’ve ever wondered why the same arguments keep repeating…
Why relationships feel harder than they should…
Or why success still doesn’t feel fully satisfying…

This episode is for you.

🎧 Listen now: “Unlocking Men’s Blind Spots: The Path to Self-Awareness & Real Success”

Because emotional mastery isn’t weakness.
It’s leadership.

Address

3494 Camino Tassajara #333
Danville, CA
94506

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Friday 10am - 6pm

Telephone

+19255750258

Website

https://TheEvolvedCaveman.com/, https://LoveIsntEnough.net/

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