09/29/2026
We are so happy to be here and to share the release of our new Freckles logo…
Rewind to 2015, when we last rebranded Freckles. A big thank you to Benjamin Puetz for the care, creativity, and attention to detail he brought to our first professional logo. It was everything we hoped for—young, full of light and love, simple and sweet.
Fast forward to 2026…
A big thank you to the remarkable women who helped us bring this new logo to life. Fernanda Cobos, founder of She and Yellow, and graphic designer Rafa Nunes. Working with you both was a joy. It was beautiful how naturally we connected and collaborated, whether sitting across the table or across the world from one another. I appreciate each of your unique styles, talents, contributions, consistency, and s***k!
As Freckles has grown and evolved, we wanted a logo that could grow with us. Something that reflects not only who we are today, but the life, heart, and community we continue to build.
We wanted the font to symbolize the continuation of life, rather than a defined beginning or end. A reflection of our ever-evolving health journeys and how our sessions at Freckles invite us to return to our bodies. To meet ourselves wherever we are in life… strengthening, processing, releasing, and building nervous system regulation and capacity along the way.
We wanted color that sparks life and joy, reflecting the very experience Freckles hopes to ignite in each of us.
We wanted something more vast and rooted, with the capacity to hold the whole human experience. Something raw, real, and biological.
A logo with a heart. One that holds more feeling, acknowledges the many layers of life, and brings color and energy to our minds and bodies.
The spiral-like shapes surrounding the heart bring a sense of movement, protection, and connection. A reminder that even though life is always moving, we are supported and it is OK to soften our shoulders, settle into our bodies, and feel the beautiful tapestry of support and community around us.
We wanted a logo that feels alive.
And the name? That will always remain the same. Because Freckles still makes our hearts smile when we see it on our schedules or tell our family and friends, “I’ve got Pilates at Freckles today…”
And here we are now…
In a new neighborhood on Main Avenue in the gorgeous downtown De Pere.
With more space, possibility, and capacity for life and community.
A space to smile, breathe, laugh, cry, reset, and connect with yourself and other brilliant, kind-hearted humans who all care about each other, cheer for each other, and move with each other.
We are so grateful for every heart that has been part of the Freckles community, past and present, and we are so excited to welcome new clients this fall!
Stay tuned for our fall schedule and new client enrollment.
We hope you are well and that your heart is tended to.
And if you are ready to receive more of that, come join us!
Cheers,
Amanda Krause and Team Freckles
