06/03/2025
Hey doulas, birth workers, maternal health professionals and advocates:
I’m looking for the right person (or collective) to take over Detroit Mama Hub, a maternal wellness brand I co-founded with Alex Fluegel in 2017.
After years of nurturing this work, I’m feeling ready to pass the torch.
Detroit Mama Hub (or “The Hub,” as it was affectionately called) was more than a brand—it was a safe space and movement for new and expectant moms in Detroit. We offered care, education, and community during pregnancy and the early parenting years, always with heart, creativity, and inclusion at the center.
The dream for Mama Hub began when I was pregnant with my daughter over 12 years ago, but it truly came to life in 2017 when I met Alex, whose creativity and dedication were essential to getting it off the ground. Together, we built something deeply rooted in care and community from a small studio on Detroit’s West side.
When our paths diverged at the end of 2019, I continued as the sole owner—carrying the work forward, adapting to the uncertainty of the time, and offering virtual support, lactation services, and community-driven programming.
For the past two years, Mama Hub has been resting. I wasn’t quite ready to let it go—but now, with clarity and peace, I’m ready to pass it on to someone who can bring fresh energy to the mission and carry it forward in a new and meaningful way.
I’m now shifting my focus to Milk Moxy—my lactation support practice—which feels more aligned with this season of my life. Even as I move in this new direction, I’d truly love to see Detroit Mama Hub continue to grow and support families.
What’s included in the sale of Detroit Mama Hub:
-All brand assets
-Legally registered LLC and nonprofit (501c3) entities
-Foundational tools and materials to support a relaunch or expansion
-Light transition support to help the new owner get started confidently
Whoever steps in won’t be expected to replicate the exact same offerings. You’ll have the freedom to reshape the brand in a way that aligns with your vision, your gifts, and the needs of your community. Whether you imagine a space for prenatal yoga, postpartum doula services, holistic wellness circles, virtual support groups—or something else entirely—you’ll be building on a strong and meaningful foundation.
If you (or someone you know) feel called to reimagine and grow this brand in a new direction, here’s the interest form: https://docs.google.com/forms/d/e/1FAIpQLSfYCeO_5WFrA40-Nx_w13BuEieNhQFLhYrUYk7JksU-0r5rmw/viewform?usp=sharing&ouid=114367710260989237526
Thank you for helping spread the word.
— ❤️Jalyn