Founders Heritage USA

07/21/2026

This sunday 10 am to 3pm WI concealed carry class is available for registration.

WI Concealed Carry Certification taught by Founders Heritage USA/Northwoods Shooters Shop at 5230 HWY 70 Eagle River, WI on Sun, Jul. 26, 2026, 10:00 AM

07/16/2026

Spent some time this week getting ready for our next concealed carry class, and it got me thinking about something.
The best students I've ever had weren't the ones who grew up around guns. They were the ones who walked in a little nervous, asked a lot of questions, and took it seriously. The retired teacher. The young mom. The guy who inherited his dad's pistol and finally decided to learn it properly.
That's who this training is really for. Not the experts, the everyday folks who just want to do it right.
Next class is Sunday, July 26, 10am to 3pm in Eagle River. $75, and it covers everything for your Wisconsin CCW application — carry law, use of force, safe handling, and all the questions you've been sitting on.
Message me if you want a seat. And if it's been a while since your own training, no shame in that. The door's open.

https://www.usconcealedcarry.com/fi****ms-training/instructors/wisconsin-instructors/northwoods-shooter-shop-2653260/class-eagle-river-wi-wi-concealed-carry-certification-549f6/

— Founder Heritage USA

WI Concealed Carry Certification taught by Founders Heritage USA/Northwoods Shooters Shop at 5230 HWY 70 Eagle River, WI on Sun, Jul. 26, 2026, 10:00 AM

06/27/2026

The season of amazing range weather is here. Now’s the time to get some reps in and get dialed in or if needed upgrade your fi****ms and accessories. For your training needs reach out to and any firearm, ammo, or accessories reach out to

05/09/2026

I know we have a lot of hunters and fisherman here in the Northwoods! Let's see some of those trophies! If you got some hammers on game cam, feel free to post em too (keep the locations close to the chest)!

Feel free to tell us some of the hunting best hunting stories you got!

05/08/2026

Whats your go to caliber and why?

05/06/2026

I posted a "spot the targets" pic earlier and no one has spotted all of them yet! Target identification is important. Tt could mean the difference between food on the table and going home empty handed. This is the importance of training.
Now add alternate shooting positions where you may not be as stable and significantly smaller targets and it becomes increasingly more difficult!

05/06/2026

Spot the targets!

05/06/2026

Training never stops! There is always more to learn. Don't let your ego get in the way of excellence!

04/28/2026

Continuing on with fitness. What are some typical excuses that people make to justify not taking their physical fitness seriously? 60-70 years ago, physical fitness was taught in schools. we had hours of training. what changed? What would it take to help you take the first step?
I'd be willing to help those who want to better themselves but i cant do the work for you.

04/24/2026

One thing that gets looked over in preparedness for everyday life, is the importance of physical fitness. We have grown accustomed to comfort and convenience. It's easier to get off work, go home and crack a beer. The benefits of physical fitness are far beyond the superficial level. they affect your mood, help increase energy levels, and help boost your self-esteem.

Socrates said it best, "No citizen has a right to be an amateur in the matter of physical training... what a disgrace it is for a man to grow old without ever seeing the beauty and strength of which his body is capable."

This doesn't mean you need to be the next Mr. Olympia or a marathon runner. It means you take pride in yourself and understand that discipline consistency and perseverance lead to success. Start small and make attainable goals. something as simple as jogging for 20 minutes 3x a week is attainable.

The hardest part is starting! take the first step to seeing what you are truly capable of!