Uptown Eyes

08/04/2026

We're thrilled to share that Uptown Eyes has been listed as one of 9 Honorable Mentions in the America's Finest Retailers edition of INVISION magazine for 2026. Our first Honorable Mention was in 2020, at our original location.

Here's what the article shares:
Founded by Dr. Megan Baureis and originally co-owned with Dr. Holly Andersen, Uptown Eyes has grown over 15 years from a boutique optical into a full lifestyle driven eyewear gallery. Its new location reflects that evolution — a U-shaped, art-filled space designed to feel more like a gallery than a clinic — and has earned them another America’s Finest honor. Uptown Eyes’ biannual “Polish” — a full-team training ritual where every step of the patient journey is dissected, refined, and elevated — is a defining characteristic of the business. With independent eyewear, advanced dry eye care, and a culture rooted in empowerment and accountability, Uptown Eyes has become one of Fayetteville’s most intentional, design-forward destinations for personalized eyecare.

See all the Honorable Mentions here: https://invisionmag.com/2026-honorable-mentions/

08/01/2026

07/30/2026

"I’ve been a patient at Uptown Eyes for about seven years now, and I’ve never felt the need to go anywhere else. Every visit has been a really positive experience.

Dr. Baureis always takes the time to go over my scans, answer questions, and I never feel rushed. She really makes me feel seen, and I truly appreciate the level of care I get there.

Dana, the optician, is another reason I prefer Uptown Eyes over other places to order glasses. She is incredibly knowledgeable, genuinely helpful, and always makes the process of choosing lenses seem easy. I know I can trust her recommendations.

The office is modern, clean, and well-equipped with up-to-date technology, and it has a really welcoming feel. The staff is always friendly, professional, and helpful from the moment I walk in.

I’d definitely recommend this clinic to anyone looking for great eye care from a team that genuinely cares."

Y.M.

07/28/2026

Hello from Uptown Eyes! You're invited to our LINDBERG Pop-Up Shopping Event on Tuesday, August 5, from 2–5 PM. Explore an expanded collection of LINDBERG's lightweight, beautifully crafted eyewear and find your perfect pair.

Call or text 479-966-4232 to RSVP, or simply stop by—walk-in shoppers are welcome! We hope to see you there!

07/24/2026

Which one would you wear?

07/23/2026

Most of the Uptown Eyes team sports matching black scrubs daily, so of course, Max had to join in on the fun. 🐾🖤

Max’s custom scrubs were handmade by our very own Patient Care Coordinator, Elizabeth, using a recycled Figs scrub jacket previously worn by our Patient Care Coordinator, Taylor. Talk about a sustainable work wardrobe! ♻️

There's also a pocket on the back containing a button with a recorded message all about Max and his duties at Uptown Eyes.

He's always a great sport when it comes to outfits and accessories, and his work wardrobe just keeps growing. What should Max wear next? 👇

07/22/2026

🎉 Celebrating ONE YEAR with Dr. Viviano! 🎉
We’re so grateful to have had Dr. Viviano as part of the Uptown Eyes family for the past year! Her dedication to personalized patient care, her expertise, and her warm personality have made such a wonderful impact on our team and the patients we serve. 💚

Schedule your exam with her using the link in bio!

In the meantime, help us celebrate Dr. Viviano by leaving her some love in the comments! 🥳👓✨

07/21/2026

☀️ Staff Summer Sunglass Picks! ☀️
Our team has been loving these sunnies for summer:
✨ Press White Rabbit (recently added to Dr. Andersen's personal collection) | Bold and iconic, this giant square style delivers hippy chic into modern luxury.
✨ Matsuda M1033 (one of Patrick's many faves) | Inspired by eyewear worn in the 50's and 60's, this frame showcases stunning facets, complimented by a custom riveted hinge, and temple core engraved with the signature M+N motif.
✨ Lafont Malaga (chosen by Elizabeth) | Malaga features a glamorous sculpted cat-eye design in one of the brand's most popular patterns.
✨ Tom Ford Leila (Taylor's pick) | Feminine style, characterized by chunky acetate with elaborated bevel lines and sculptural volumes.

Why choose quality sunglasses? Because protecting your eyes from harmful UV rays is just as important as looking fabulous!

🛑 Quick tips:
Never store your sunglasses in a hot car since heat can warp frames and damage lenses.
UV protection can diminish over time, so replacing old sunnies isn’t just fun…it’s necessary for safe, healthy eyes.
Come try on our favorites and see summer through the best lenses possible! 😎

07/16/2026

Sip & See: A Refreshing Approach to Dry Eye Care

Join us for a complimentary Sip & See event where you can relax with a drink, enjoy light snacks, and discover more about your eye health.

Experience advanced dry eye technology, including tear film analysis, meibomian gland imaging, and an ocular surface screening—followed by a personalized review with our UE doctors. Bring a friend or loved one who may benefit from learning more about their dry eye health!

Call or text SIPSEE to reserve your spot and sip your way to more comfortable eyes.

07/14/2026

We appreciate everything our local teachers do, and are excited to offer a 30% discount on eyecare, eyewear & sunglasses for all educators!