05/26/2026
The average gym loses 28.6% of its members every year. (IHRSA) The facilities reversing that trend aren’t adding more equipment — they’re adding recovery.
And the demand is already there: 58% of gym-goers participate in wellness programs when their facility offers them. (IHRSA)
The members willing to pay $150–200/month want a recovery suite as much as they want a squat rack. BH-Labs creates that space inside your existing gym — driving premium membership upgrades, reducing churn, and giving your highest-value members a reason to stay.
DM “FITNESS” to see the gym floor plan →