The Optical Jedi: Your Guide to the Mysteries of Eyewear

08/22/2026

Really excited to announce that the company behind Neurolens® has created a brand new frame line Newton&Co is a very special brand where the frames are FREE when your patient is fitted into either or it’s an amazing opportunity for your patient to save money AND address pain triggers to improve comfort and reduce strain.

08/22/2026

I was inspired by the recent podcast episode from .precht.3 with and I wanted to lean hard into this idea of individual branding themselves. We are not just the company you work for. You are your own brand. Big shoutout to some of my favorite optical people who know how to own their own style.

08/20/2026

I absolutely adore meeting followers out in the wild. Don’t ever be shy! I want to say hi! It was great to meet Molly and Kat at the Neurolens® dinner this last week in Irvine I will have more to share from real soon.

08/14/2026

Happy birthday to the best bestie a guy could have. Brandy Yeack is a light on the world and everyone she meets. She brings shine and elevates those around her. And she definitely knows how to enjoy a margarita! I’m so lucky to have had you latch onto me like a lost puppy all those years ago. Have a great day!!!

08/09/2026

08/09/2026

It was so nice to see Lisa Monie-Peralta and E take the stage with 𝑨𝒕𝒐𝒎𝒊𝒄 𝑩𝒂𝒍𝒍𝒓𝒐𝒐𝒎® at the OC Fair & Event Center today. It was also a lovely surprise to find the VHS rewind exhibit. So much fun. Tomorrow will be a challenge but today was also a fun way to remember Lynnore Burns with her love of the county fair and the shopping halls.

08/08/2026

When out for a drink or two with the family, I must wear my ✨ THE CHRONICALLY ILLEST✨ collaboration Showing off my nature with a dash of Mexican flair tonight in downtown Disney

08/07/2026

Alright let’s get into it. A follow up on yesterday’s reviews. we always have the opportunity to change a patients life by not taking the shortcut. Design the pair for the individual patient thanks to the incredible finalist for the exceptional takeaway from LinkedIn

08/06/2026

Let’s start by saying thank you to for recommending me to her followers. I’ve seen so many join me since then and let me say “welcome!”

Over the last few weeks I’ve had the chance to try several new bringing me up to 255 total I’ve tried. Here is a little catchup on the latest new lenses I’ve tried from