Million Dollar Chiro

Million Dollar Chiro I'm Dr. Mary Frances Duncan, a chiropractor and business coach helping chiropractors reach $1M+

Million Dollar Chiro is a podcast, online course, and coaching platform created by Dr. Mary Frances Duncan to help chiropractors and chiropractic students grow thriving, profitable practices. Whether you're just starting out or scaling your clinic, we provide real-world business strategy, mentorship, and tools to help you succeed in practice and in leadership. Listen on Spotify or Apple Podcasts or visit milliondollarchiro.co !

08/17/2026

Earlier this year…well, okay, MUCH earlier this year on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan shared some of her favorite things of 2025, both in business and in life.

Inside the episode, she talks through her favorite:

📱 Tech & lifestyle upgrades

📺 TV shows, books, and music

🧘🏻‍♀️ Wellness practices

🗓️ Productivity tools

🧴 Skincare

🚶🏼‍♀️‍➡️Everyday routines

This was easily one of last year’s most popular episodes, so we thought we would give everyone another opportunity to hear about Dr. Duncan’s favorite things — check out the full list of things that help Dr. Duncan stay productive, organized, entertained, well-informed, and well-rested.

For those worried that this information is now obsolete, rest assured — Dr. Duncan STILL loves luxury pajamas, Ocean Water, and telling Siri to turn the lamps on and off at her house. 🤣

🎧 Listen to the full episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners’ Episode 61 wherever you get your podcasts!

🦋 Butterfly in the sky, I can fly twice as high! Take a look, it’s in a book, a reading rainbow! 🌈This line is not only ...
08/13/2026

🦋 Butterfly in the sky, I can fly twice as high! Take a look, it’s in a book, a reading rainbow! 🌈

This line is not only a core millennial childhood memory from an absolute 🎶 BANGER 👩🏻‍🎤 of a theme song, but it’s also good advice — sometimes the answer you’re looking for can be found in a book. In this episode, Dr. Duncan shares four of the business books that have had the biggest impact on how she has led and continues to grow the practice. Each one tackles a different challenge that almost every practice owner will face at some point.

Swipe through to see which book matches the challenge you're facing right now. 📚

And if you want the Cliff’s Notes before adding them to your reading list, Episode 69 of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owner’ breaks down the biggest takeaways from each book, and how Dr. Duncan has applied those lessons in her own practice.

Tune into Episode 69 for the full recap!
https://podcasts.apple.com/us/podcast/ep-69-book-recommendations-for-chiropractic-business/id1733151475?i=1000778710474

08/12/2026

I have always been a big believer in “go big or go home,” and having a billboard built with a giant eye-catching gold shimmery ✨ 1️⃣ 0️⃣ ✨ for my practice’s 10 year anniversary was no exception.

It’s been a long, rewarding journey to get here, and I’ve learned more along the way than I ever could have imagined.

Most of us graduate chiropractic school with a passion to serve our community and a dream of building something successful — but we weren’t taught how to run a business. We weren’t taught how to grow, scale, hire, lead, or build something that actually lasts. And that’s where so many chiropractors get stuck. Not because they aren’t great doctors, but because they were never given the tools to be great business owners.

That’s exactly why I created Million Dollar Chiro. I’m here to help chiropractors go from practices that are just surviving… to ones that are truly thriving. 📈

Because you didn’t go through all of that schooling just to struggle. You deserve to build something impactful and sustainable!

Listen to ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners’ to learn strategies you can apply to your practice for marketing, staff management, and practice culture.

Last week, we brought back one of our most popular episodes because the lessons are just as relevant today as they were ...
08/10/2026

Last week, we brought back one of our most popular episodes because the lessons are just as relevant today as they were when this episode first aired.

One of the biggest gaps in chiropractic school? Learning how to actually run a business.

In this episode, Dr. Duncan shares the four business books that have had the biggest impact on how she leads her practice and grows her team.

📚 Who Not How by Dan Sullivan

📚 Buy Back Your Time by Dan Martell

📚 Never Lose an Employee Again by Joey Coleman

📚 You Can't Teach Hungry by John Morgan

We'll dive into the biggest takeaways from each book and how they've shaped the way Dr. Duncan approaches hiring, delegation, leadership, employee retention, and building a practice that doesn't depend on the owner doing everything.

If you're looking for your next business read, or simply want to become a stronger leader and practice owner, this is an episode you won't want to miss!

🎧 Listen now wherever you get your podcasts.
https://podcasts.apple.com/us/podcast/ep-69-revisit-book-recommendations-for-chiropractic/id1733151475?i=1000778710474

08/03/2026

Hard truth: if your team lacks motivation, the issue may have started during the hiring process.

In Episode 66 of ‘Million Dollar Chiro’ I explain why the most effective way to build a motivated team is to hire people who genuinely want to help others and take ownership of their role.

If you need help with hiring, download the Hiring Funnel guide at milliondollarchiro.co.

And tune into Episode 66 for the full framework on building a highly motivated team. 🎧

07/31/2026

Summer is winding down, which means it's the perfect time to start building your fall reading list. 📚🍂

Whether you're a chiropractic student, an associate doctor, or already running your own practice, one thing is true: the better you become at business, leadership, and communication, the stronger your practice will be.

These are four books that have had a huge impact on how I lead my team, make decisions, and continue to grow our practice. They've challenged the way I think about hiring, delegation, culture, and building a business that doesn't rely on one person doing everything.

If you're looking for your next read this fall, I'd start here.

And if you want the Cliff’s Notes version first, I break down my biggest takeaways from each book in this week's episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners’.

🔊 Tune in now wherever you get your podcasts!

There are a lot of business books out there, but these four completely changed Dr. Duncan’s perspective on growing a chi...
07/30/2026

There are a lot of business books out there, but these four completely changed Dr. Duncan’s perspective on growing a chiropractic practice. Not just because they have great ideas, but because they're filled with strategies she has actually implemented inside her practice.

📚 Who Not How —

📚 Buy Back Your Time —

📚 Never Lose an Employee Again —

📚 You Can't Teach Hungry —

From hiring the right people and building better systems to creating a stronger culture and getting your time back, each of these books has helped shape Dr. Duncan as a leader.

If you're investing in continuing education for your clinical skills, don't forget to invest in your business education too. On Episode 69, .maryfrancesduncan dives deeper into each of these books, the biggest lessons she took away, and exactly how she’s applied them in our latest episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners’.

Which business book has had the biggest impact on you? Drop it in the comments ⬇️ We’re always looking for our next great read! 📖

Owning a chiropractic practice is one of the most rewarding things I've ever done—but let's be honest, it isn't always e...
07/24/2026

Owning a chiropractic practice is one of the most rewarding things I've ever done—but let's be honest, it isn't always easy.

The reality of practice ownership is that it's constantly evolving. There are incredible highs, challenging lows, and lessons you can only learn by living through them.

One of the biggest mistakes I see chiropractors make is trying to figure it all out alone, which was the reason ‘Million Dollar Chiro’ was created.

This community exists to give practice owners a place to learn, grow, ask questions, and realize they're not the only ones facing these challenges. If I can help shorten your learning curve by sharing what I've learned over the last 10 years, then that's a win!

You're not in this alone. We're building better practices—and elevating our profession—together.

07/22/2026

A fun mid-week networking event hosted by .space at in Greenville, South Carolina with a perfect Wicked theme! 💚🧙‍♀️

I love getting in rooms like this with other driven women — connecting, learning, and drawing inspiration and positivity from spending time with like-minded people helps you grow both personally and professionally.

🎙️ On ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ we’ve talked about the importance of professional networking not just for growth, but so you don’t feel like you’re doing ownership alone. So if there’s an event in your community, put yourself out there and get in the room!

07/20/2026

I’ll be the first person to admit it: for years, I was against the idea of a subscription model in my chiropractic clinic. 🙅🏼‍♀️

Like many practice owners, I worried about how patients would respond and whether a subscription-style maintenance model was the right fit for my practice.

Now? It's been one of the best operational changes I've ever made.Not only has it improved patient consistency, but it's significantly reduced the need to rely on a cancellation policy, created more predictable recurring revenue, and made life easier for my front desk.

🎙️ In this episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ I share:

• Why I changed my mind

• How our auto-draft program works

• Why patients have embraced it

• Tips for introducing it in your own practice

• Common mistakes to avoid during implementation

If you've ever considered moving to a subscription-style maintenance program, this episode is packed with practical strategies you can apply in your own clinic.

🎧 Listen to the full episode to learn why this model has been such a game changer for my practice, along with tips, lessons learned, and exactly how you can implement it in yours!

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