Hitchcock Direct Imaging

06/10/2026

Imaging should not feel like a maze.

When a clinician orders a CT, X-ray, or ultrasound, the patient should be able to understand the next step.

Where do I go?
How soon can I get scheduled?
What will it cost?
How will my clinician get the results?

At Hitchcock Direct Imaging, we built our imaging center around those questions.

We offer transparent cash pricing, fast scheduling, and timely radiology reports sent back to the ordering clinician.

Patients do not have to be members of Hitchcock Family Medicine to use Hitchcock Direct Imaging.

If you already have an imaging order, send it to us before you schedule somewhere else.

Hitchcock Direct Imaging
Healthcare, Direct.

06/08/2026

A high-deductible insurance plan can make patients feel like they have coverage on paper, but cash-pay reality when care is needed.

That becomes especially frustrating when imaging is ordered.

A patient may need an ultrasound, X-ray, or CT, and then the next questions start:

How much will this cost?
Will there be a facility fee?
Will another bill show up later?
Can I even afford to get this done?

At Hitchcock Direct Imaging, we believe patients should know the price before the scan.

We offer transparent cash pricing for CT, X-ray, and ultrasound, with reports sent back to the ordering clinician.

No insurance maze. No surprise facility fee. Just a clear price before care.

Hitchcock Direct Imaging
Healthcare, Direct.

06/05/2026

A physician outside of our practice recently sent us an order for a patient who needed bilateral arterial and venous ultrasounds.

That sounds complicated, but the patient side of the story is simple: they needed important imaging, and they deserved to know what it would cost before getting the bill.

At Hitchcock Direct Imaging, that kind of transparent pricing is the point. In many traditional settings, cash pricing for vascular ultrasound can be shockingly expensive. With us, patients can get clear pricing, local service, and reports sent back to their clinician without getting stuck in the usual insurance maze.

We offer CT, X-ray, and ultrasound in Hixson.

You do not have to be a Hitchcock Family Medicine patient to use Hitchcock Direct Imaging.

If you already have an imaging order, send it to us before you schedule somewhere else.

Hitchcock Direct Imaging
Healthcare, Direct.

06/03/2026

Insurance does not always mean affordable.

A lot of patients with high-deductible plans are effectively paying cash for imaging until they meet their deductible. The frustrating part is that many still do not know the price until after the scan is done.

That does not make much sense.

At Hitchcock Direct Imaging, we believe patients should know the price before they get care. We offer transparent cash pricing for CT, X-ray, and ultrasound, with radiology reports sent back to the ordering physician.

Patients do not have to be members of our primary care practice to use the imaging center.

Have an order for imaging? Send it to us before you schedule, and we can let you know whether we can help.

Hitchcock Direct Imaging
Healthcare, Direct.

06/02/2026

Most people don’t realize they may have a choice about where they get imaging done.

If your doctor orders an X-ray, ultrasound, or CT, you usually do not have to simply go wherever the order was first sent. You can ask about price. You can ask about timing. You can ask whether there is a more transparent option.

At Hitchcock Direct Imaging, we offer CT, X-ray, and ultrasound with clear cash pricing, fast scheduling, and reports sent back to your ordering clinician.

You do not have to be a member of Hitchcock Family Medicine to use Hitchcock Direct Imaging.

Have an imaging order already? Before you schedule somewhere expensive, send it to us and ask what it would cost.

Hitchcock Direct Imaging
Healthcare, Direct.

05/29/2026

A patient recently told our team:

“You’re the first medical office that actually seems to care about me and getting me taken care of.”

That comment came after we paused to clarify an unclear imaging order before scheduling his scan.

Because getting imaging should not feel like being passed from one office to another.

At Hitchcock Direct Imaging, we work to make sure patients understand what is happening, why it matters, and that the right study is being done.

Clear communication. Transparent pricing. Patient-centered imaging.

Hitchcock Direct Imaging
Healthcare, Direct.

05/27/2026

In-network doesn’t always mean affordable.

A hospital imaging bill can still leave patients confused, overwhelmed, and owing far more than expected.

At Hitchcock Direct Imaging, we do things differently.

Our pricing is simple and transparent. You know the cost before the scan.

Ultrasound: $160
No surprise facility fees.
No confusing EOB weeks later.
No prior authorization maze.

Before you schedule imaging through the hospital system, compare your options.

Ask us first.

Contact Hitchcock Direct Imaging today. We offer cash-priced CT, X-ray, and ultrasound with upfront pricing and easy access. Call us today.

05/26/2026

On Memorial Day, I always think about Dr. James “Mazz” Mazzuchelli.

Mazz was one of my interns when I was on active duty. I can still picture him sitting across from me in my office, presenting patients for admission. After his internship he went on to become a Navy flight surgeon, and he was killed in a helicopter accident.

He is the closest person I personally lost to military service.

There were others, too. Men I knew from CrossFit at Camp Pendleton. At the height of the Iraq War, our CrossFit box lost several. I also remember the young mothers I cared for as a physician, including mothers being induced early so they could travel to their husband’s funeral. I remember one holding his picture. I had to do that four times during my active duty career, and I still remember them.

Memorial Day is not abstract for those who served, and it is certainly not abstract for the families who received that knock on the door.

Today I remember Mazz. I remember those Marines and sailors. I remember the wives, husbands, children, parents, and friends whose lives were forever changed.

Asked so little.
Gave so much.

May we remember them well.

-Matthew Hitchcock, MD

05/16/2026

Most people don’t think about their heart — until they have to.

A cardiac calcium score is a quick, low-radiation CT scan that measures plaque buildup
in your arteries. It gives you and your doctor a real number for your actual heart disease
risk.

No dye. No stress test. In and out fast.

At Hitchcock Direct Imaging: $100.

Know your number.
(423) 456-9134 | hitchcock.md

05/14/2026

A local patient recently needed a STAT ultrasound to rule out a possible blood clot in his leg.

The first imaging center he called told him:

“Earliest appointment is five days.”

Five days… for a possible DVT.

Think about how broken that is for a second.

When people hear “possible blood clot,” they shouldn’t have to:
• wait nearly a week
• go sit in an overcrowded ER for hours
• or panic about what the bill is going to be afterward

We got him in quickly.
Got the answers he needed.
And the scan was still less expensive than his insurance price.

This is exactly why we opened Hitchcock Direct Imaging.

Because somewhere along the way, basic access to imaging became complicated, delayed, and financially terrifying for too many people.

Most people don’t even realize there are other options until they’re already in the middle of a health scare.

Help us change that.

Share this so people know affordable, fast imaging exists BEFORE they need it.

Healthcare, Direct.