Chiropractic Cash Only Practice

Chiropractic Cash Only Practice Switching to a private pay, cash only practice can be a rewarding but difficult and scary process. Chiropractic Mentoring

***Special Request***Chiropractors, do you know what's actually working in 2026?Not what consultants are selling. Not wh...
06/15/2026

***Special Request***
Chiropractors, do you know what's actually working in 2026?

Not what consultants are selling. Not what vendors claim.

What are real chiropractic practices doing right now to attract patients and grow?

We're collecting anonymous responses from chiropractors across the profession to create a 2026 Chiropractic Practice Pulse Report.

The goal is simple: give chiropractors real-world insight into what's working, what's changing, and where practices are finding growth.

A few important notes:

✅ Responses are completely anonymous
✅ The report findings will be shared with this group
✅ You'll have the option to request a copy sent directly to you
✅ No paywall, no gatekeeping, and no endless marketing emails

If you'd like to contribute, take the survey here:

https://form.jotform.com/Reticle_Digital/2026-chiropractic-practice-pulse

The more chiropractors who participate, the more valuable the insights will be for everyone.

***Special Request***Chiropractors, do you know what's actually working in 2026?Not what consultants are selling. Not wh...
06/15/2026

***Special Request***
Chiropractors, do you know what's actually working in 2026?

Not what consultants are selling. Not what vendors claim.

What are real chiropractic practices doing right now to attract patients and grow?

We're collecting anonymous responses from chiropractors across the profession to create a 2026 Chiropractic Practice Pulse Report.

The goal is simple: give chiropractors real-world insight into what's working, what's changing, and where practices are finding growth.

A few important notes:

✅ Responses are completely anonymous
✅ The report findings will be shared with this group
✅ You'll have the option to request a copy sent directly to you
✅ No paywall, no gatekeeping, and no endless marketing emails

If you'd like to contribute, take the survey here:

https://form.jotform.com/Reticle_Digital/2026-chiropractic-practice-pulse

The more chiropractors who participate, the more valuable the insights will be for everyone.

Please click the link to complete this form.

06/14/2026

𝗔 𝗚𝗿𝗲𝗮𝘁 𝗔𝘄𝗮𝗸𝗲𝗻𝗶𝗻𝗴 𝗜𝗻 𝗖𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗶𝗰

This evening I watched a movie about the life of George Whitefield, one of the central figures of the First Great Awakening. One particular scene in A Great Awakening struck me deeply and inspired me to write this article.

Whitefield stood in the church of his hometown and began his sermon by recounting a story. A pastor asked a famous actor how it was possible that actors could move audiences so profoundly while speaking of things that were imaginary, while ministers often struggled to move people while speaking of things that were real.

The actor's reply was simple: "We actors speak of things imaginary as though they were real, while you pastors speak of things real as though they were imaginary."

The more I thought about it, the more I realized that the greatest threat to Chiropractic has never been medicine, government, insurance companies, or organized opposition.

𝗧𝗵𝗲 𝗴𝗿𝗲𝗮𝘁𝗲𝘀𝘁 𝘁𝗵𝗿𝗲𝗮𝘁 𝘁𝗼 𝗖𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗶𝗰 𝗵𝗮𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗲𝗲𝗻 𝗖𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗼𝗿𝘀 𝘄𝗵𝗼 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝘀𝗽𝗲𝗮𝗸 𝗼𝗳 𝗖𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗶𝗰 𝗮𝘀 𝘁𝗵𝗼𝘂𝗴𝗵 𝗶𝘁 𝘄𝗲𝗿𝗲 𝘁𝗿𝘂𝗲.

Whitefield used that story to challenge the lukewarm ministers of his day. As I listened, I couldn't help but wonder what his sermon would sound like if he were standing before the Chiropractic profession today. Perhaps it would sound something like this.

"𝑴𝒚 𝒇𝒆𝒍𝒍𝒐𝒘 𝑪𝒉𝒊𝒓𝒐𝒑𝒓𝒂𝒄𝒕𝒐𝒓𝒔, how is it that the world can become excited about drugs that merely suppress symptoms, surgeries that remove parts, and treatments that manage conditions, while we who possess a message of health, healing, adaptation, and human potential often speak of it with hesitation and uncertainty? How is it that others proclaim their philosophies with conviction while many Chiropractors whisper their own principles apologetically?

𝗧𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿 𝗶𝘀 𝗾𝘂𝗶𝘁𝗲 𝗽𝗹𝗮𝗶𝗻.

𝗧𝗵𝗲𝘆 𝘀𝗽𝗲𝗮𝗸 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝘁𝗵𝗲𝗼𝗿𝗶𝗲𝘀 𝗮𝘀 𝘁𝗵𝗼𝘂𝗴𝗵 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝘁𝗿𝘂𝗲. 𝗪𝗲 𝗼𝗳𝘁𝗲𝗻 𝘀𝗽𝗲𝗮𝗸 𝗼𝗳 𝗼𝘂𝗿 𝘁𝗿𝘂𝘁𝗵𝘀 𝗮𝘀 𝘁𝗵𝗼𝘂𝗴𝗵 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗺𝗲𝗿𝗲𝗹𝘆 𝘁𝗵𝗲𝗼𝗿𝗶𝗲𝘀.

Many of us entered this profession inspired by the miracle of life itself. We were captivated by the idea that the body is self-healing, self-regulating, and self-organizing. We believed that intelligence flows from above, down, inside, and out. We believed that interference to that expression diminishes function and that correcting vertebral subluxations allows the body to express itself more fully.

Yet somewhere along the way, many forgot. Many became afraid. Afraid of criticism. Afraid of ridicule. Afraid of being called old-fashioned. Afraid of standing apart from the crowd. And so they traded certainty for compromise and conviction for compliance. They exchanged principles for popularity.

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁 𝗶𝘀 𝗮 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻 𝗳𝗶𝗹𝗹𝗲𝗱 𝘄𝗶𝘁𝗵 𝗖𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗼𝗿𝘀 𝘄𝗵𝗼 𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝗮𝗱𝗷𝘂𝘀𝘁𝗺𝗲𝗻𝘁𝘀 𝗯𝘂𝘁 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗽𝗿𝗲𝗮𝗰𝗵 𝗖𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗶𝗰.

They deliver care but no longer deliver the message. They occupy Chiropractic offices but have forgotten why Chiropractic offices exist.

𝗛𝗼𝘄 𝗰𝗮𝗻 𝗮 𝗖𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗼𝗿 𝗮𝘄𝗮𝗸𝗲𝗻 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗖𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗶𝗰 𝗶𝗳 𝗵𝗲 𝗵𝗶𝗺𝘀𝗲𝗹𝗳 𝗵𝗮𝘀 𝗳𝗮𝗹𝗹𝗲𝗻 𝗮𝘀𝗹𝗲𝗲𝗽?

How can certainty be transferred from one soul to another if certainty no longer burns within the messenger?

𝗔 𝗹𝘂𝗸𝗲𝘄𝗮𝗿𝗺 𝗖𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗼𝗿 𝗰𝗮𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝗲 𝗼𝗻𝗹𝘆 𝗹𝘂𝗸𝗲𝘄𝗮𝗿𝗺 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀.

𝗔𝗻 𝘂𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻 𝗖𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗼𝗿 𝗰𝗮𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝗲 𝗼𝗻𝗹𝘆 𝘂𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀.

A Chiropractor who no longer believes deeply in Chiropractic will never inspire others to do so.

The world does not need more Chiropractic technicians. It needs Chiropractors. Men and women who understand that Chiropractic is not merely something they do; it is something they are called to do.

𝗧𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗻𝗲𝗲𝗱 𝗺𝗼𝗿𝗲 𝗲𝘅𝗽𝗹𝗮𝗻𝗮𝘁𝗶𝗼𝗻𝘀 𝗰𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗼𝗻 𝗽𝗮𝗶𝗻. 𝗜𝘁 𝗻𝗲𝗲𝗱𝘀 𝗮𝗻 𝗲𝘅𝗽𝗹𝗮𝗻𝗮𝘁𝗶𝗼𝗻 𝗰𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗼𝗻 𝗹𝗶𝗳𝗲.

The adjustment was never about backs. It was never about necks. It was never about symptoms.

𝗧𝗵𝗲 𝗮𝗱𝗷𝘂𝘀𝘁𝗺𝗲𝗻𝘁 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗿𝗲𝘀𝘁𝗼𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗼𝗱𝘆'𝘀 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗲𝘅𝗽𝗿𝗲𝘀𝘀 𝗹𝗶𝗳𝗲 𝗺𝗼𝗿𝗲 𝗳𝘂𝗹𝗹𝘆.

That was our message. That remains our message. And if we truly believe it, we must speak it. Not arrogantly. Not defensively. Not with anger. But with certainty.

𝗧𝗵𝗲 𝗰𝗲𝗿𝘁𝗮𝗶𝗻𝘁𝘆 𝘁𝗵𝗮𝘁 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗲𝘃𝗲𝗿𝘆 𝗹𝗶𝘃𝗶𝗻𝗴 𝗽𝗲𝗿𝘀𝗼𝗻 𝗽𝗼𝘀𝘀𝗲𝘀𝘀𝗲𝘀 𝗮𝗻 𝗶𝗻𝗻𝗮𝘁𝗲 𝘄𝗶𝘀𝗱𝗼𝗺 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝗼𝘂𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻, 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝗼𝘂𝗿 𝘁𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀, 𝗮𝗻𝗱 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝗼𝘂𝗿 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗳𝘂𝗹𝗹𝘆 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗶𝘁.

The certainty that comes from knowing that we do not heal anyone. We simply remove interference and trust the wisdom that God placed within the body.

My fellow Chiropractors, this profession does not need another marketing revolution. It does not need another insurance code. It does not need another gimmick.

𝗜𝘁 𝗻𝗲𝗲𝗱𝘀 𝗮 𝗚𝗿𝗲𝗮𝘁 𝗔𝘄𝗮𝗸𝗲𝗻𝗶𝗻𝗴.

An awakening of purpose. An awakening of principle. An awakening of certainty. An awakening of faith in Chiropractic.

For when Chiropractors once again believe deeply in what they do, speak boldly about why they do it, and lovingly serve those entrusted to their care, the profession will not merely survive. It will flourish.

𝗧𝗵𝗲 𝗴𝗮𝘁𝗲𝘀 𝗼𝗳 𝗱𝗼𝘂𝗯𝘁, 𝗰𝗿𝗶𝘁𝗶𝗰𝗶𝘀𝗺, 𝗿𝗶𝗱𝗶𝗰𝘂𝗹𝗲, 𝗮𝗻𝗱 𝗼𝗽𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝘄𝗶𝗹𝗹 𝗻𝗼𝘁 𝗽𝗿𝗲𝘃𝗮𝗶𝗹 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗮 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿𝘀 𝘄𝗵𝗼 𝗶𝘁 𝗶𝘀.

The question is not whether Chiropractic needs another awakening.

𝗧𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝗲𝗮𝗰𝗵 𝗼𝗳 𝘂𝘀 𝗶𝘀 𝗺𝗲𝗿𝗲𝗹𝘆 𝗼𝗰𝗰𝘂𝗽𝘆𝗶𝗻𝗴 𝗮 𝗖𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗶𝗰 𝗼𝗳𝗳𝗶𝗰𝗲, 𝗼𝗿 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘄𝗲 𝗮𝗿𝗲 𝘁𝗿𝘂𝗹𝘆 𝗮𝗻𝘀𝘄𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗮𝗹𝗹 𝘁𝗼 𝗯𝗲 𝗖𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗼𝗿𝘀.

𝗧𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝗲𝗮𝗰𝗵 𝗼𝗳 𝘂𝘀 𝗶𝘀 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝑨 𝑮𝒓𝒆𝒂𝒕 𝑨𝒘𝒂𝒌𝒆𝒏𝒊𝒏𝒈 𝗼𝘂𝗿𝘀𝗲𝗹𝘃𝗲𝘀.

In Health and Faith,
Jay

06/12/2026
06/12/2026

𝗜 𝗥𝗲-𝗥𝗲𝗮𝗱 𝗧𝗵𝗲 𝗕𝗶𝗴𝗻𝗲𝘀𝘀 𝗢𝗳 𝗧𝗵𝗲 𝗙𝗲𝗹𝗹𝗼𝘄 𝗪𝗶𝘁𝗵𝗶𝗻... 𝗔𝗻𝗱 𝗜𝘁 𝗥𝗲𝗺𝗶𝗻𝗱𝗲𝗱 𝗠𝗲 𝗢𝗳 𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴... 𝘽𝙞𝙜𝙜𝙚𝙧

I recently re-read B.J. Palmer's The Bigness Of The Fellow Within for the first time in years after being inspired by Dr. Joe Sheppard's In8Thots podcast. Like many Green Books, I got something completely different out of it this time than I did when I first read it. Maybe that's because I'm older. Maybe it's because I've been in practice for more than three decades. Or maybe it's because experience has a way of teaching lessons that books can only introduce.

What struck me most was how many 𝐂𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫𝐬 𝐬𝐩𝐞𝐧𝐝 𝐭𝐡𝐞𝐢𝐫 𝐜𝐚𝐫𝐞𝐞𝐫𝐬 𝐬𝐞𝐚𝐫𝐜𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞 𝐰𝐡𝐢𝐥𝐞 𝐨𝐯𝐞𝐫𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐯𝐞𝐫𝐲 𝐭𝐡𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐜𝐫𝐞𝐚𝐭𝐞𝐬 𝐢𝐭.

Think about how much time and money we spend chasing confidence. We attend seminars, learn new techniques, buy new equipment, hire consultants, improve our marketing, and sometimes memorize scripts hoping we will finally feel more certain about what we do. There is nothing wrong with any of those things, but I don't believe confidence comes from them.

I think 𝙘𝙤𝙣𝙛𝙞𝙙𝙚𝙣𝙘𝙚 𝙘𝙤𝙢𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙𝙞𝙣𝙜.

The take home message I got from this book is that there's an Intelligence within every person that is far greater than the educated mind. B.J. called it 𝗜𝗻𝗻𝗮𝘁𝗲 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲. It is the Intelligence that formed the body, coordinates the body, repairs the body, adapts the body, and keeps the body alive every second of every day.

If that is true, then what exactly is our role as Chiropractors?

The answer seems obvious, yet many of us miss it. 𝗪𝗲 𝗮𝗿𝗲 𝗻𝗼𝘁 𝘁𝗵𝗲 𝘀𝗼𝘂𝗿𝗰𝗲 𝗼𝗳 𝗵𝗲𝗮𝗹𝗶𝗻𝗴. We don't heal cuts, repair bones, fight infections, or regulate physiology. The body does those things. 𝗢𝘂𝗿 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝘁𝗼 𝗱𝗲𝘁𝗲𝗰𝘁 𝘃𝗲𝗿𝘁𝗲𝗯𝗿𝗮𝗹 𝘀𝘂𝗯𝗹𝘂𝘅𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗰𝗼𝗿𝗿𝗲𝗰𝘁 𝘁𝗵𝗲𝗺 𝘄𝗵𝗲𝗻 𝗳𝗼𝘂𝗻𝗱 𝘀𝗼 𝘁𝗵𝗲 𝗯𝗼𝗱𝘆 𝗰𝗮𝗻 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗹𝗲𝘀𝘀 𝗶𝗻𝘁𝗲𝗿𝗳𝗲𝗿𝗲𝗻𝗰𝗲.

That realization changed everything for me years ago, and this book reminded me why.

When you stop trying to be the person who heals and start focusing on being the person who removes interference, a tremendous weight comes off your shoulders. You stop feeling responsible for every outcome. You stop carrying burdens that were never yours to carry. You 𝗯𝗲𝗰𝗼𝗺𝗲 𝗺𝗼𝗿𝗲 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 and less distracted by things that fall outside of your objective.

Something interesting happens when that understanding deepens. Your confidence grows naturally because it is no longer based on hope. It is based on principle.

𝗣𝗮𝘁𝗶𝗲𝗻𝘁𝘀 𝗰𝗮𝗻 𝗳𝗲𝗲𝗹 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲. They may not understand Chiropractic philosophy, but they know when they are talking to someone who genuinely believes in what he is doing. They trust it. They refer to it. They stay under care because of it.

Over time, that 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗮𝗳𝗳𝗲𝗰𝘁𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲. Communication becomes easier. Recommendations become easier. Retention improves. Referrals increase. Practice growth becomes less about convincing people and more about clearly communicating something you already know to be true.

It can even change the way you view your fees.

Have you ever felt uncomfortable raising your fees? Most Chiropractors have. But why? Could it be that we sometimes undervalue what we do because we unconsciously think of ourselves as treating headaches, neck pain, and low back pain? If that's all Chiropractic is, then almost any fee increase feels difficult to justify.

But if 𝗖𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗶𝗰 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝗲𝘅𝗽𝗿𝗲𝘀𝘀 𝗺𝗼𝗿𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝘁𝗵𝗮𝘁 𝗰𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗲𝘀 𝗲𝘃𝗲𝗿𝘆 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗯𝗼𝗱𝘆, doesn't that change the conversation?

Looking back, I believe many Chiropractors search for confidence in techniques, technology, marketing, and practice management when 𝘁𝗵𝗲 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝘀𝗲𝗲𝗸𝗶𝗻𝗴 𝗰𝗮𝗻 𝗼𝗻𝗹𝘆 𝗰𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝗮 𝗱𝗲𝗲𝗽𝗲𝗿 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳 𝗖𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗶𝗰 𝗶𝘁𝘀𝗲𝗹𝗳.

Maybe that was B.J.'s message all along.

The bigger your understanding of the Fellow Within, the bigger your understanding of Chiropractic becomes. And the bigger your understanding of Chiropractic becomes, the more confidence you have in what you do, the more people you help, and the more 𝘆𝗼𝘂𝗿 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗮 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗲𝗿𝘁𝗮𝗶𝗻𝘁𝘆 𝘆𝗼𝘂 𝗰𝗮𝗿𝗿𝘆 𝗶𝗻𝘁𝗼 𝗶𝘁 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆.

In Health and Faith,
Jay

06/10/2026

𝑾𝑯𝑨𝑻 𝑻𝑶 𝑾𝑬𝑨𝑹 𝑰𝑵 𝑻𝑯𝑬 𝑶𝑭𝑭𝑰𝑪𝑬 >>>
(according to AI inquiry)

The expectations have shifted quite a bit over the last 30 years. What patients generally want today is not necessarily "formal" but rather a balance of professional, approachable, healthy, and authentic.

𝐖𝐡𝐚𝐭 𝐚 𝟐𝟎-𝟑𝟓 𝐘𝐞𝐚𝐫 𝐎𝐥𝐝 𝐏𝐚𝐭𝐢𝐞𝐧𝐭 𝐓𝐲𝐩𝐢𝐜𝐚𝐥𝐥𝐲 𝐄𝐱𝐩𝐞𝐜𝐭𝐬

This generation tends to be less impressed by a tie and more impressed by:
Looking healthy and fit
Clean, modern appearance
Good communication
A professional office environment
Authenticity

For many younger patients, a chiropractor dressed in:
High-quality golf pants or athletic dress pants
Clean premium sneakers (not worn-out running shoes)
A well-fitted embroidered polo or quarter-zip
Smart watch

actually feels more current and trustworthy than a shirt and tie.

Many patients under 35 subconsciously associate ties with:
Insurance-driven healthcare
Hospitals
Corporate environments

while they associate modern business casual attire with:
Personal trainers
Wellness providers
Functional health practitioners
Successful entrepreneurs

That doesn't mean dressing casually. It means looking intentionally modern.

𝐖𝐡𝐚𝐭 𝟑𝟓-𝟓𝟎 𝐘𝐞𝐚𝐫 𝐎𝐥𝐝 𝐏𝐚𝐭𝐢𝐞𝐧𝐭𝐬 𝐄𝐱𝐩𝐞𝐜𝐭

This group is generally comfortable with either:
Traditional Professional:
Dress pants
Dress shoes
Button-down shirt

or

Modern Professional:
Golf pants
Clean sneakers
Polo or quarter-zip

Most of them care far more about:
Competence
Confidence
Results

than whether you're wearing a tie.

𝐖𝐡𝐚𝐭 𝐏𝐚𝐭𝐢𝐞𝐧𝐭𝐬 𝐎𝐯𝐞𝐫 𝟓𝟎 𝐎𝐟𝐭𝐞𝐧 𝐄𝐱𝐩𝐞𝐜𝐭

This is where you still see some preference for a more traditional appearance.

Many patients over 50 grew up seeing doctors in:
White coats
Dress shirts
Ties

However, even this demographic has largely adapted.

Today they usually respond well to:
Collared shirt
Pressed pants
Clean shoes
Neat grooming

The white coat has almost disappeared from chiropractic outside of a few highly traditional offices.

What Seems Most Current in Successful Chiropractic Offices Today

The trend I see most often is:
Male Chiropractor
Premium embroidered polo
Golf pants (Lululemon ABC, TravisMathew, Under Armour Drive, etc.)
White leather sneakers or premium athletic shoes
Optional quarter-zip in cooler months

Think:

The overall look says:

"I'm a healthcare professional, but I'm also active, modern, and approachable."

𝐅𝐞𝐦𝐚𝐥𝐞 𝐂𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫

The most common modern appearance is:
Branded polo or fitted quarter-zip
Professional athletic pants or tailored slacks
Clean athletic shoes or professional flats
Minimal jewelry
Hair neatly styled

Many younger female chiropractors are moving toward what could be called:

"𝑨𝒕𝒉𝒍𝒆𝒕𝒊𝒄 𝒑𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍."

Patients often find this reassuring because it visually communicates:
Health
Mobility
Function
Practicality

rather than corporate formality.

𝐅𝐫𝐨𝐧𝐭 𝐃𝐞𝐬𝐤 𝐂𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐢𝐜 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭

This is actually more important than many chiropractors realize.

Patients form their first impression from the front desk before they ever meet the doctor.

What Patients Prefer Today

Female Front Desk Staff:
Branded polo or office top
Black, gray, or khaki pants
Clean sneakers or professional casual shoes

Male Front Desk Staff:
Branded polo
Golf pants or chinos
Clean sneakers

The key word is:

Coordinated. Patients love when the team looks unified.

For example:
Everyone wears the same embroidered logo.
Everyone wears black or charcoal pants.
Everyone wears clean athletic footwear.

This gives a subtle impression of:
Organization
Professionalism
Stability
What Feels Outdated to Many Younger Patients

Not necessarily bad, but increasingly uncommon:
Shirt and tie every day
White coat
Highly formal dress shoes
Suit jackets
Starched "doctor" appearance

𝑻𝒉𝒐𝒔𝒆 𝒄𝒉𝒐𝒊𝒄𝒆𝒔 𝒄𝒂𝒏 𝒄𝒓𝒆𝒂𝒕𝒆 𝒅𝒊𝒔𝒕𝒂𝒏𝒄𝒆 𝒓𝒂𝒕𝒉𝒆𝒓 𝒕𝒉𝒂𝒏 𝒄𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏 𝒇𝒐𝒓 𝒚𝒐𝒖𝒏𝒈𝒆𝒓 𝒘𝒆𝒍𝒍𝒏𝒆𝒔𝒔-𝒐𝒓𝒊𝒆𝒏𝒕𝒆𝒅 𝒑𝒂𝒕𝒊𝒆𝒏𝒕𝒔.

If I Were Designing a Chiropractic Office Today:

For an office focused on wellness, families, and long-term care, I would probably put the team in:

Doctors:
Embroidered polo or quarter-zip
High-quality golf pants
Premium white leather sneakers

Assistants:
Matching embroidered polos
Black or charcoal pants
Coordinated sneakers

That would likely feel current to a 25-year-old patient while still looking professional and trustworthy to a 65-year-old patient.

The combination of golf pants, clean sneakers, and a monogrammed polo is very close to where many of the most successful modern chiropractic, physical therapy, and sports medicine practices have landed in 2026. The biggest distinction today is less about formality and more about fit, quality, cleanliness, and consistency across the entire team.

Though I didn't write this, I found it helpful and thought I would share it.

In Health and Faith,
Jay

06/07/2026

𝗧𝗵𝗶𝘀 𝗜𝘀 𝗚𝗼𝗶𝗻𝗴 𝗧𝗼 𝗕𝗲 𝗔 𝗧𝗼𝘂𝗴𝗵 𝗢𝗻𝗲

I know social media is filled with highlight reels. We post the miracles, the victories, the life-changing testimonials, and the moments that remind us why we fell in love with Chiropractic in the first place.

This article is going to be the opposite of that.

These are true stories from my office that were 𝗮 𝗽𝘂𝗻𝗰𝗵 𝗶𝗻 𝘁𝗵𝗲 𝗴𝘂𝘁. These are the stories you hope never happen. The stories that keep you awake at night. The stories that make you question yourself, question your decisions, and occasionally question whether you can keep going.

I'm sharing them because if you stay in practice long enough, something is going to happen that hits you so hard you'll wonder if it's worth walking back into your office the next day. You may feel like you can't get back up. You may feel like you don't want to practice another day.

But I want you to know something. 𝗧𝗵𝗼𝘀𝗲 𝗳𝗲𝗲𝗹𝗶𝗻𝗴𝘀 𝗽𝗮𝘀𝘀.

After more than thirty years in practice, I'm still here. I still love Chiropractic. I still love serving people. And I can tell you from experience that some of the darkest valleys in practice eventually become lessons that help shape who you become as a doctor and as a human being.

𝗠𝗮𝗱𝗲𝗹𝗶𝗻𝗲
One of the first stories that comes to mind involves a woman named Madeline, who happened to be my accountant's secretary. She had suffered from constant back pain for years. When I took her x-rays, I saw 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗲 𝘁𝗼 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗗𝗝𝗗, 𝗗𝗗𝗗, 𝘀𝘂𝗯𝗹𝘂𝘅𝗮𝘁𝗶𝗼𝗻𝘀, 𝗮𝗻𝗱 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗼𝘀𝘁𝗲𝗼𝗽𝗼𝗿𝗼𝘀𝗶𝘀.

I explained that because of her osteoporosis there was a possibility that an adjustment could fracture a rib. She was in so much pain that she accepted the risk without hesitation. After her first adjustment she reported that her pain was about fifty percent better. After the second, she was eighty percent improved. After the third, she was nearly pain free.

Then came the fourth visit.

During the adjustment we heard a sickening crack that neither of us wanted to hear. It wasn't the sound of a spinal adjustment. She immediately looked at me and asked, "Was that what you warned me about?" I told her I thought it probably was.

I sent her to the emergency room for x-rays, which confirmed a fractured rib. 𝗠𝘆 𝗵𝗲𝗮𝗿𝘁 𝘀𝗮𝗻𝗸. I offered to pay any out-of-pocket expenses she incurred because I genuinely felt terrible about what had happened. I explained that we would have to wait for the fracture to heal and that if she continued care, we would use only an instrument adjusting technique going forward.

To my surprise, she showed up only two weeks later begging me to continue care because the adjustments had helped her more than anything else she had tried in nearly a decade. We switched to instrument adjusting using the Activator and thankfully never had another problem.

𝗕𝘂𝘁 𝘁𝗵𝗮𝘁 𝗱𝗮𝘆 𝘀𝘁𝗮𝘆𝗲𝗱 𝘄𝗶𝘁𝗵 𝗺𝗲 𝗳𝗼𝗿 𝗮 𝘃𝗲𝗿𝘆 𝗹𝗼𝗻𝗴 𝘁𝗶𝗺𝗲.

𝗧𝗵𝗲 𝗡𝗲𝗶𝗴𝗵𝗯𝗼𝗿
Another case involved my next-door neighbor. He had chronic neck pain that had bothered him for years, and after enough conversations I finally convinced him to come into the office. Within just a few visits he was dramatically improved. In fact, he felt so good that he decided to continue with maintenance care twice a month.

Everything seemed to be going perfectly until one day, about three months into care, I delivered what I believed was a completely routine cervical adjustment.

The next day he returned angry and frightened. He said his neck pain had become much worse and that he was now experiencing pain radiating into his arm and hand. I immediately took new x-rays, but nothing appeared significantly different from the original films other than the degenerative changes that had already been present.

For several weeks I checked him repeatedly for subluxations and did everything I could to help him, but nothing changed. As his symptoms persisted, 𝗵𝗶𝘀 𝗳𝗿𝘂𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗴𝗿𝗲𝘄 𝗮𝗻𝗱 𝗺𝘆 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝘀𝗵𝗿𝗮𝗻𝗸. Eventually he became convinced that I had caused the problem.

He ultimately underwent cervical discectomy surgery.

I was heartbroken. Not only because he was suffering, but because he genuinely believed I was responsible. I worried constantly about the possibility of a lawsuit. Thankfully, that never materialized.

What did develop, however, was 𝗮 𝘀𝘁𝗼𝗺𝗮𝗰𝗵 𝘂𝗹𝗰𝗲𝗿 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘀𝘁𝗿𝗲𝘀𝘀.

𝗧𝗵𝗲 𝗟𝗮𝘄𝘆𝗲𝗿 𝗧𝗵𝗮𝘁 𝗡𝗲𝘃𝗲𝗿 𝗖𝗮𝗹𝗹𝗲𝗱
Another patient arrived with a lengthy list of complaints, including severe headaches and dizziness. From the moment I met her, my instincts were telling me something wasn't quite right. I can't explain it any better than saying 𝗺𝘆 "𝘀𝗽𝗶𝗱𝗲𝘆 𝘀𝗲𝗻𝘀𝗲𝘀" 𝘄𝗲𝗿𝗲 𝘁𝗶𝗻𝗴𝗹𝗶𝗻𝗴.

Still, her examination findings clearly indicated the need for care, so I adjusted her.

When she returned for her next visit, she demanded to speak with me privately. Once we were alone, she angrily informed me that she had never experienced headaches or dizziness before the adjustment and that I had caused both problems. 𝑻𝒉𝒆𝒏 𝒔𝒉𝒆 𝒕𝒐𝒍𝒅 𝒎𝒆 𝑰 𝒘𝒐𝒖𝒍𝒅 𝒃𝒆 𝒉𝒆𝒂𝒓𝒊𝒏𝒈 𝒇𝒓𝒐𝒎 𝒉𝒆𝒓 𝒂𝒕𝒕𝒐𝒓𝒏𝒆𝒚.

Rather than argue, I began gathering information. I contacted both her neurologist and her family physician and requested copies of their records. When the records arrived, headaches and dizziness were among her primary complaints for years and were the reason for multiple medical visits.

I called her. She answered and immediately asked, "Are you calling to apologize?" I told her I was genuinely sorry she was experiencing those symptoms. Then I asked whether the medications her neurologist and medical doctor had prescribed over the years for her headaches and dizziness had ever provided relief.

There was a long silence.

Finally she quietly answered, "No."

𝗔𝗻𝗱 𝘁𝗵𝗮𝘁 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘁𝗶𝗺𝗲 𝗜 𝗲𝘃𝗲𝗿 𝗵𝗲𝗮𝗿𝗱 𝗳𝗿𝗼𝗺 𝗵𝗲𝗿.

𝗡𝗲𝘃𝗲𝗿 𝗕𝗿𝗲𝗮𝗸 𝗬𝗼𝘂𝗿 𝗢𝘄𝗻 𝗥𝘂𝗹𝗲𝘀
One lesson I learned the hard way involved breaking my own rules.

At the time, my practice was completely full and I had stopped accepting new patients. One of my existing patients begged me to make an exception for a friend. Against my better judgment, I agreed.

𝐓𝐡𝐞 𝐦𝐨𝐦𝐞𝐧𝐭 𝐈 𝐞𝐧𝐭𝐞𝐫𝐞𝐝 𝐭𝐡𝐞 𝐞𝐱𝐚𝐦𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐫𝐨𝐨𝐦, 𝐈 𝐤𝐧𝐞𝐰 𝐭𝐡𝐢𝐬 𝐯𝐢𝐬𝐢𝐭 𝐰𝐚𝐬 𝐠𝐨𝐢𝐧𝐠 𝐬𝐢𝐝𝐞𝐰𝐚𝐲𝐬.

The patient proudly informed me that she had lied about watching the new patient orientation because she "didn't need to." That was probably the moment I should have ended the visit. Instead, she launched into a lengthy discussion of every symptom and pain she had experienced from head to toe and wanted my opinion on each one.

After about fifteen minutes, I gently interrupted her and explained that all I could do was locate and correct subluxations and see whether her body could improve the symptoms she was experiencing. She was visibly offended. Eventually she agreed to an adjustment. The result was immediate. She could turn her head freely and stood upright without the forward hunch she had walked in with.

Unfortunately, she focused on something entirely different.

Because she could now move her neck normally, she noticed crepitus when she turned her head. She called the office furious and demanded thirty minutes of my time to "have a chat about her injury from the adjustment." I spent the rest of the day worrying about a potential lawsuit.

When she finally arrived, she had no intention of suing me. Instead, she spent thirty minutes lecturing me about seeing too many patients, accusing me of treating people like cattle, and explaining why she had decided to "show me grace" instead.

The moral of that story is simple... 𝗡𝗲𝘃𝗲𝗿 𝗯𝗿𝗲𝗮𝗸 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗿𝘂𝗹𝗲𝘀.

We should never have accepted that patient when we weren't taking new patients, and we certainly should not have accepted someone who refused to complete the orientation process.

𝗧𝗵𝗲 𝗟𝗮𝘄𝘀𝘂𝗶𝘁
One of the most frightening professional experiences of my career involved a referral of a high-profile actor who was experiencing dizziness.

An independent contractor working in my office performed the examination and adjustment. Unfortunately, after the adjustment the patient became significantly more dizzy and nauseous. The independent contractor called me into the room. I performed additional stroke screening procedures, all of which were negative, including George's maneuver.

Based on my findings, I adjusted C1 and C2. Almost immediately the dizziness decreased and the patient was able to stand and walk normally.

We thought the situation had resolved itself.

A few weeks later, however, we received notice from an attorney that the patient had gone to the hospital and been diagnosed with a vertebral artery dissection.

A lawsuit followed.

Both the independent contractor and I were named in the suit, along with my office.

𝗡𝗼 𝗱𝗼𝗰𝘁𝗼𝗿 𝗲𝘃𝗲𝗿 𝘄𝗮𝗻𝘁𝘀 𝘁𝗼 𝗼𝗽𝗲𝗻 𝘁𝗵𝗮𝘁 𝗹𝗲𝘁𝘁𝗲𝗿.

Thankfully, the independent contractor's malpractice policy handled the claim and my personal and business insurance were never involved.

Still, the emotional toll was substantial.

𝗔 𝗦𝘁𝗼𝗿𝘆 𝗧𝗵𝗮𝘁 𝗜𝘀𝗻'𝘁 𝗢𝘃𝗲𝗿 𝗬𝗲𝘁
The most recent story is still unfolding.

A patient with severe TMJ dysfunction had experienced loud popping and clicking in her jaw for years. Three weeks ago she had stopped wearing her retainer for two weeks, and to her amazement the popping completely disappeared.

For nearly three weeks she enjoyed silence in a joint that had clicked loudly for years.

Then she came into the office.

During her examination I noted that her teeth were not meeting properly in the back and that her jaw deviated during opening. I used a Vibracussor on the jaw musculature bilaterally, and the deviation immediately disappeared.

Later that day she called the office in a panic.

After leaving the office and attempting to eat something, the popping returned. She was devastated. Angry. Frustrated. Nearly depressed. And honestly, 𝗜 𝗱𝗼𝗻'𝘁 𝗯𝗹𝗮𝗺𝗲 𝗵𝗲𝗿. She had experienced three glorious weeks without a sound that had driven her crazy for years.

The next day she came in begging me to reverse whatever had happened. I had to explain that you can't reverse vibration that has already been applied to a muscle.

As I write this article, 𝗜 𝗵𝗼𝗻𝗲𝘀𝘁𝗹𝘆 𝗱𝗼𝗻'𝘁 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝗲𝗻𝗱𝘀. I only know that I am praying she once again experiences the relief she had before.

The truth is, these stories aren't even close to a complete list.

I haven't talked about finding cancer on patient x-rays and having to look someone in the eye and tell them that something is seriously wrong.

I haven't talked about sitting with mothers who were six or ten weeks pregnant and crying because they had just lost their baby.

I haven't talked about hugging patients during cancer treatment while both of us quietly understood that it would likely be the last time we would ever see each other in this life.

𝗧𝗵𝗲𝗿𝗲 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗵𝗮𝗿𝗱 𝘁𝗶𝗺𝗲𝘀 𝗮𝗵𝗲𝗮𝗱 𝗳𝗼𝗿 𝘆𝗼𝘂.
You will laugh with your patients, but there will also be moments when you cry with them.

Both matter.

Both are important.

Both remind people that there is a human being behind the doctor.

There will be times when patients accuse you of things that break your heart. If something truly was your fault, never underestimate the power of the words "𝗜'𝗺 𝘀𝗼𝗿𝗿𝘆."

There will also be times when patients accuse you of things that had absolutely nothing to do with you. Even then, show humility. Show grace.

Because someday, 𝘆𝗼𝘂 𝗺𝗮𝘆 𝗯𝗲 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘄𝗵𝗼 𝗻𝗲𝗲𝗱𝘀 𝗴𝗿𝗮𝗰𝗲.

Most importantly, 𝗱𝗼 𝗻𝗼𝘁 𝗴𝗶𝘃𝗲 𝘂𝗽. 𝗗𝗼 𝗻𝗼𝘁 𝗾𝘂𝗶𝘁. 𝗗𝗼 𝗻𝗼𝘁 𝗱𝘄𝗲𝗹𝗹 𝗼𝗻 𝘁𝗵𝗲 𝗻𝗲𝗴𝗮𝘁𝗶𝘃𝗲𝘀 𝘁𝗼𝗼 𝗹𝗼𝗻𝗴.

The very next person who walks through your door may be someone desperately praying for a miracle, and Chiropractic, through you, may be the answer to that prayer.

I hope these stories help someone. I hope you'll remember them if you ever find yourself walking through a dark valley in practice. And I hope you'll remember that I'm telling these stories today from 𝗮 𝗯𝗿𝗶𝗴𝗵𝘁, 𝘀𝘂𝗻𝗻𝘆 𝗺𝗼𝘂𝗻𝘁𝗮𝗶𝗻𝘁𝗼𝗽. The only reason I can stand on that mountaintop is because 𝗜 𝘄𝗮𝗹𝗸𝗲𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗼𝘀𝗲 𝘃𝗮𝗹𝗹𝗲𝘆𝘀 𝗳𝗶𝗿𝘀𝘁.

I Love and Appreciate You.
In Health and Faith,
Jay

05/29/2026

𝐈'𝐦 𝐍𝐨𝐭 𝐀 𝐅𝐚𝐧 𝐎𝐟 𝐀𝐥𝐚𝐫𝐦𝐢𝐬𝐭𝐬, 𝐀𝐍𝐃... 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐓𝐨 𝐑𝐞𝐚𝐝 𝐓𝐡𝐢𝐬.

I don’t believe in running around screaming that the sky is falling every time something strange happens in our profession. Fear clouds judgment. Panic leads to bad decisions. And overreaction usually causes more harm than good. But I do believe in paying attention. I believe in recognizing patterns. And I believe that Chiropractors need to understand the environment we are practicing in right now because things are changing rapidly.

Last week, 𝐈 𝐡𝐚𝐝 𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 𝐦𝐲 𝐨𝐟𝐟𝐢𝐜𝐞 𝐭𝐡𝐚𝐭 𝐞𝐯𝐞𝐫𝐲 𝐂𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫 𝐬𝐡𝐨𝐮𝐥𝐝 𝐡𝐞𝐚𝐫 𝐚𝐛𝐨𝐮𝐭. A patient of mine had recently given birth and had experienced postpartum dizziness and headaches. Naturally, she went to the hospital to get checked out. During her ER visit, one of the very first questions they asked her was, “𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐛𝐞𝐞𝐧 𝐭𝐨 𝐚 𝐂𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫 𝐫𝐞𝐜𝐞𝐧𝐭𝐥𝐲?” She answered honestly and said that she goes regularly for wellness care. The next question was even more telling. “𝐘𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐥𝐞𝐭 𝐭𝐡𝐞𝐦 𝐜𝐫𝐚𝐜𝐤 𝐲𝐨𝐮𝐫 𝐧𝐞𝐜𝐤, 𝐝𝐨 𝐲𝐨𝐮?”

Now let me pause here for a moment. This particular patient does not receive manual cervical adjustments from me because she prefers instrument adjusting. So she explained that I use an adjusting instrument instead of twisting or manually adjusting her neck. 𝐓𝐡𝐞 𝐄𝐑 𝐝𝐨𝐜𝐭𝐨𝐫 𝐭𝐡𝐞𝐧 𝐚𝐥𝐥𝐞𝐠𝐞𝐝𝐥𝐲 𝐭𝐨𝐥𝐝 𝐡𝐞𝐫 𝐭𝐡𝐚𝐭 𝗲𝘃𝗲𝗻 𝗶𝗻𝘀𝘁𝗿𝘂𝗺𝗲𝗻𝘁 𝗮𝗱𝗷𝘂𝘀𝘁𝗶𝗻𝗴 𝗰𝗮𝗻 𝘁𝗲𝗮𝗿 𝗮𝗿𝘁𝗲𝗿𝗶𝗲𝘀 𝗮𝗻𝗱 𝗰𝗮𝘂𝘀𝗲 𝘀𝘁𝗿𝗼𝗸𝗲𝘀. Think about that for a second. Not only was Chiropractic immediately brought into the conversation, but the implication was clear from the beginning. They were looking for a cause to attach to her symptoms.

The hospital pressured her into undergoing a CAT scan to rule out injury supposedly caused by her Chiropractic care. When they didn't find what they suspected, they tried to pressure her into doing it again with a contrast but she refused because she is breast feeding. She and her husband were offended enough by the incident that they left and came directly to my office the next day to tell me what had happened.

Thankfully, the patient was doing well. By the time she presented to my office, the dizziness had resolved. Nonetheless, I performed vascular screening tests including George’s Test, Romberg’s Test, and Hautant’s Test. Everything was negative. I documented thoroughly, asked detailed follow-up questions, and confirmed again after the adjustment that she was symptom-free.

But what started as an upsetting conversation quickly evolved into something much larger. I contacted a friend associated with my malpractice company simply asking for advice on how to handle the situation diplomatically. I wasn’t calling to report malpractice. I wasn’t calling because the patient accused me of wrongdoing. In fact, the patient was upset with the ER doctor, not with me.

Yet suddenly, the entire matter became a formal incident report.

Why?

Because once an ER physician documents in a medical record that Chiropractic may have caused vascular symptoms, 𝗮 𝗹𝗲𝗴𝗮𝗹 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗰𝗮𝗻 𝗯𝗲𝗴𝗶𝗻 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲𝗹𝘆, regardless of whether there is evidence to support the claim. That’s the reality Chiropractors need to understand right now.

We are entering a period where medicine appears increasingly eager to redirect attention away from its own growing credibility crisis surrounding the COVID mRNA injections and their documented adverse events. Millions of people were injected and now countless patients are presenting with dizziness, headaches, myocarditis, vascular problems, strokes, neurological symptoms, and other unexplained issues that even the medical profession itself has acknowledged through the VAERS is related to the 'vaccine'. Instead of asking hard questions about the products and policies they aggressively promoted, some in medicine appear to be looking for alternate explanations and convenient scapegoats.

𝗔𝗻𝗱 𝗖𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗼𝗿𝘀 𝗮𝗿𝗲 𝗮𝗻 𝗲𝗮𝘀𝘆 𝘁𝗮𝗿𝗴𝗲𝘁.

If a patient walks into the ER with dizziness, headaches, vertigo, neck pain, or neurological symptoms, there is an increasing likelihood that Chiropractic care will immediately become part of the interrogation process. Not because there is clear evidence, but because narratives are powerful.

Now before someone twists my words, let me be crystal clear. This is not a call for paranoia. This is not an excuse to become defensive, combative, or reckless. And this is certainly not a reason to stop serving people. It is a warning to become extraordinarily diligent.

𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝘁𝗵𝗼𝗿𝗼𝘂𝗴𝗵𝗹𝘆. 𝗟𝗶𝘀𝘁𝗲𝗻 𝗰𝗮𝗿𝗲𝗳𝘂𝗹𝗹𝘆. 𝗧𝗮𝗸𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗵𝗶𝘀𝘁𝗼𝗿𝗶𝗲𝘀. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺 𝗮𝗻𝗱 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝗮𝗽𝗽𝗿𝗼𝗽𝗿𝗶𝗮𝘁𝗲 𝘀𝗰𝗿𝗲𝗲𝗻𝗶𝗻𝗴 𝗽𝗿𝗼𝗰𝗲𝗱𝘂𝗿𝗲𝘀. 𝗡𝗲𝘃𝗲𝗿 𝗰𝘂𝘁 𝗰𝗼𝗿𝗻𝗲𝗿𝘀.

Never become casual simply because you’ve adjusted thousands of people without incident. And most importantly, treat every patient the way you would treat your own family member, maybe even better.

Because these are strange times. The world feels upside down. The profession responsible for what some studies estimate to be the third leading cause of death through iatrogenic injury, harm caused by medical treatments, medications, and procedures, is increasingly positioning itself as the guardian of public safety while simultaneously casting suspicion on Chiropractic care.

Again, I’m not an alarmist. But I am observant. And I believe Chiropractors need to wake up to what is happening around them.

𝗕𝗲 𝗮𝘄𝗮𝗿𝗲. 𝗕𝗲 𝘃𝗶𝗴𝗶𝗹𝗮𝗻𝘁. 𝗕𝗲 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹. 𝗕𝗲 𝗰𝗼𝗺𝗽𝗮𝘀𝘀𝗶𝗼𝗻𝗮𝘁𝗲.

And above all else, never forget that the trust our patients place in us is sacred.

In Health and Faith,
Jay

Address

1158 Hooksett Road, Unit 2
Hooksett, NH
03106

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