SBCO - Strategic Operations for Functional Medicine

10/09/2026

Try searching for one of your services without using your practice name.

Then look beyond whether your practice appears.

How does the answer describe your practice?
Does the answer connect the right service to the right practitioner?
Does it understand who the service is for?
Does it show the correct location?

Being included is only one part of the review. The description also needs to match what your practice actually provides.

During the 𝗕𝗲 𝗙𝗼𝘂𝗻𝗱 𝗯𝘆 𝗔𝗜 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀, I’ll explain what answer engines look for and how to review the information they may be using.

Join me on 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟭𝟰 𝗮𝘁 𝟰 𝗣𝗠 𝗖𝗦𝗧.

Register here: https://webinar.staceybutler.co/opt-in

10/09/2026

Today is the day and I am so excited to see you there.

The 𝗠𝗕𝗫 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗟𝘂𝗻𝗰𝗵𝗲𝗼𝗻 is this morning at 𝗛𝘂𝗺𝗯𝗹𝗲 𝗚𝗿𝗼𝘂𝗻𝗱𝘀 𝗖𝗼𝗳𝗳𝗲𝗲𝗵𝗼𝘂𝘀𝗲 𝗶𝗻 𝗙𝘂𝗹𝘀𝗵𝗲𝗮𝗿, 𝗧𝗫. Two hours, real conversations, and a room full of Houston business owners who showed up to connect.

Doors open at 11:15 AM CDT. Event starts at 11:30 AM CDT sharp.

Not registered yet? There is still time. I will see you there.

Save your seat here: https://mbxevents.com/event-item/houston-galleria-area-tx-mbx-local-networking-luncheon-3/?partner=48

10/08/2026

Tomorrow is the day.

If you have been on the fence all week, this is your sign to just show up.

The 𝗠𝗕𝗫 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗟𝘂𝗻𝗰𝗵𝗲𝗼𝗻 is tomorrow, Friday, October 9 at 𝗛𝘂𝗺𝗯𝗹𝗲 𝗚𝗿𝗼𝘂𝗻𝗱𝘀 𝗖𝗼𝗳𝗳𝗲𝗲𝗵𝗼𝘂𝘀𝗲 𝗶𝗻 𝗙𝘂𝗹𝘀𝗵𝗲𝗮𝗿, 𝗧𝗫. One lunch. Two hours. The kind of room where real connections happen.

Doors open at 11:15 AM CDT. Event starts at 11:30 AM CDT sharp.

Are you coming? Drop a comment below and let me know.

Save your seat here: https://mbxevents.com/event-item/houston-galleria-area-tx-mbx-local-networking-luncheon-3/?partner=48

Connect with local professionals, build real relationships, and grow your network—all in one high-energy lunch experience.Join us for a fun, high-energy in-person networking event hosted by MBX (Making Business Connections)—a global community designed to help professionals create meaningful, las...

10/07/2026

This is what two hours in the right room looks like.

Steven showed up to an MBX Networking Luncheon seven months ago. He met Trish, a realtor. They are now working together and building a partnership he did not expect to find over lunch.

That is the honest picture of what happens in this room.

This 𝗙𝗿𝗶𝗱𝗮𝘆, 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟵 𝗮𝘁 𝗛𝘂𝗺𝗯𝗹𝗲 𝗚𝗿𝗼𝘂𝗻𝗱𝘀 𝗖𝗼𝗳𝗳𝗲𝗲𝗵𝗼𝘂𝘀𝗲 𝗶𝗻 𝗙𝘂𝗹𝘀𝗵𝗲𝗮𝗿, 𝗧𝗫. I want to see you there.

Doors open at 11:15 AM CDT. Event starts at 11:30 AM CDT sharp. Seats are limited.

Have you ever walked into a networking event and walked out with something you were not expecting? Drop a comment below.

Save your seat here: https://mbxevents.com/event-item/houston-galleria-area-tx-mbx-local-networking-luncheon-3/?partner=48

10/05/2026

Something I look forward to every month.

A room full of Houston business owners who showed up to actually connect. No pitching. No awkward intros. Just real conversations with people who are building something worth talking about.

I am co-hosting the next one on October 9 and we are trying something new this month. New location. 𝗛𝘂𝗺𝗯𝗹𝗲 𝗚𝗿𝗼𝘂𝗻𝗱𝘀 𝗖𝗼𝗳𝗳𝗲𝗲𝗵𝗼𝘂𝘀𝗲 𝗶𝗻 𝗙𝘂𝗹𝘀𝗵𝗲𝗮𝗿 𝗧𝗫.

If you have been thinking about coming, this is a good one to start with.

Doors open at 11:15 AM CDT. Event starts at 11:30 AM CDT sharp.

Have you been to an MBX event before? Drop a comment, would love to see who is joining us Friday.

Save your seat here: https://mbxevents.com/event-item/houston-galleria-area-tx-mbx-local-networking-luncheon-3/?partner=48

Connect with local professionals, build real relationships, and grow your network—all in one high-energy lunch experience.Join us for a fun, high-energy in-person networking event hosted by MBX (Making Business Connections)—a global community designed to help professionals create meaningful, las...

09/22/2026

Registration is open until we start.

If 4PM doesn't work, register anyway and the recording comes to you.

https://webinar.staceybutler.co/opt-in

09/22/2026

A list of ten AI visibility fixes doesn’t tell me where I’d start.

I need to know what’s keeping the practice from showing up first.

When I assess AI visibility, I’m looking at different types of problems.

An answer engine might not understand what you do. In that case, I’m looking at your service language, FAQs, and whether your website answers the questions patients are asking.

It might understand the practice but lack enough evidence to trust it. Then I’m looking at reviews, authority signals, your Google Business Profile, and the places your practice is referenced online.

Or the information might already be there, but the site isn’t structured in a way engines read easily. That sends me into the technical setup, including structured data, your sitemap, and crawler access.

Those are different problems, so I wouldn’t give them the same fix.

This is how I approach operations too. I assess where the breakdown is before I add another task, tool, or expense to the list.

For the AI Visibility Masterclass on September 22 (today), I’ll show you how I separate these pieces and decide what deserves attention first.

Looking at your own practice, do you know which AI visibility problem you’re trying to solve first?

Register here: https://webinar.staceybutler.co/opt-in

09/21/2026

Somebody asking an engine for a practitioner has already done her narrowing.

She's not typing "functional medicine Houston" and browsing, which is what most of us picture when we think about search.

She's asking for someone who handles her thyroid, in her city, who'll take her seriously.

That's not research, that's a woman ready to book who wants a name.

So when your name comes back, she's not comparing you against ten others for a week. The comparing already happened. She taps the link and she's most of the way there.

Fewer people arrive that way, and the ones who do arrive warm. That's what I'd think about before deciding this doesn't matter yet.

September 22, I'm covering what makes a practice worth naming.

Register for the AI Visibility Masterclass, September 22, 4PM CST.

https://webinar.staceybutler.co/opt-in

09/17/2026

09/17/2026

Here's one you can do Saturday morning without me.

Open your homepage and add one line naming the conditions you treat. Thyroid. Gut. Perimenopause. Autoimmune. Whatever yours are, written the way a patient would say them out loud.

Don't take anything out. Add.

That one line is what makes you searchable when somebody asks an engine for a practitioner who handles her thyroid.

Without it, there's nothing on the page connecting you to what she's asking about, so you don't come up.

Ten minutes, and it's the one I'd do first, because everything else assumes the engine already knows what you handle.

Register for the AI Visibility Masterclass, September 22, 4PM CST.
https://webinar.staceybutler.co/opt-in