09/14/2026
Most families start touring senior living and memory care communities in the middle of a medical crisis—panicked, overwhelmed, and vulnerable to sales pitches. But waiting until an emergency hits means losing control of the process.
I recently joined Jen Fink on Dementia Decoded to pull back the curtain on the placement industry. We talked through what families actually need to observe on a tour (beyond the fancy chandeliers), why I tell people to test staffing with a 9:30 PM phone call, how to handle level-of-care fee surprises, and how using a structured checklist helps you choose the right home the first time.
Watch here: https://www.youtube.com/watch?v=cOKEOYJiNcg
If you’ve ever sat in your car outside a senior living facility, st...