09/16/2026
Ever notice that trying harder to sleep — or to use a public restroom — can actually make it worse?
In our newest article, we connect two conditions that seem completely unrelated: insomnia and shy bladder syndrome (paruresis). It turns out they run on the exact same anxious loop — the more your body tries to force it, the less it cooperates.
We call it "sleep effort" and its lesser-known cousin, "p*e effort." If either sounds familiar, the full piece breaks down why it happens and what actually helps: https://ycbtservices.com/blog/insomnia-and-shy-bladder-syndrome-when-sleep-effort-meets-p*e-effort
