06/06/2026
Let's talk about it.
Earlier this week, someone in a local community group asked who the "best massage therapist in Jamestown" was.
Many therapists were mentioned, and instead of recommending myself, I suggested another local business because they have a newer therapist who currently has more availability.
Why would I recommend someone else rather than myself?
Because I'm booked out until roughly mid-July.
If someone needs a massage sooner than that, it doesn't help them if I try to keep every client for myself. I'm one person. I only have so many hours in a day.
The bigger reason is this: massage therapy is not one-size-fits-all.
Every massage therapist approaches the body differently. Some therapists specialize in deep relaxation where your body melts into the table. Others focus on sports and medical massage. Some specialize in detailed corrective work, stretching, or addressing specific problem areas. Even when two therapists offer the same service on paper, the experience can feel completely different.
Not everyone is going to enjoy my style of massage, and that's okay.
As massage therapists, we're not really competing against one another. We all bring different skills, personalities, techniques, and goals into the treatment room. What works perfectly for one person may not be what another person is looking for.
I refer people to other therapists regularly because sometimes what a client wants isn't what I provide. I'd rather help someone find the right fit than keep them on my table simply because I want the appointment.
My goal has never been to be the massage therapist for everyone.
My goal is to be the right massage therapist for the people I can genuinely help.
I would love to see our profession do a better job of explaining exactly what each therapist offers so clients can make informed decisions before spending money trying multiple providers. The better people understand the different styles and approaches within massage therapy, the easier it becomes to find the therapist who fits their needs.
Success in this profession isn't about keeping every client. It's about helping the right people get the right care.
The best massage therapist isn't the best therapist. It's the therapist who's best for you. 💕💆‍♀️
