10/30/2026
AI is changing how patients discover care. Search behavior is evolving. Digital experience increasingly shapes provider decisions.
And yet, 81% of the care requests we tracked were made by phone.
That’s an important reminder for healthcare marketers: Digital may get a patient to the door, but human interaction can still determine whether they walk through it.
Call routing. Front-desk responsiveness. Follow-up. CRM integration. Reputation. They’re not separate from marketing performance; they’re part of it.
The future of healthcare marketing isn’t simply high tech. It’s high tech + high touch.
Read what our patient behavior data reveals about connecting the two: https://onspirehealthmarketing.com/digital-marketing/what-1-billion-in-downstream-patient-value-reveals-about-the-future-of-healthcare-marketing/