08/12/2026
Hey AMTA National Conference attendees!! Join us in the exhibition hall on August 27th, 5:30–6:00 PM, for a special meet-and-greet with Troy Lavigne, author of Pain! The Other 4 Letter Word. Troy will be at the Cupping Canada Inc. booth signing copies of his book and talking pain science, evidence-based practice, and patient-centered care with fellow massage therapists. Copies are limited, so grab yours early, and don't forget to snap a photo for the memory books!
"People often think of pain as the body's villain, an obstacle to push through, silence, or eliminate at all costs. It's easy to see why. Pain disrupts plans. It narrows life. It is, by definition, unpleasant. But from an evolutionary and neuroscientific perspective, pain is not a malfunction. It is one of the oldest and most sophisticated protective systems in the natural world. When we misunderstand it, we fear it. When we understand it, we can begin to work with it."
AMTA Troy Lavigne