07/27/2026
I’ve noticed a lot of Physical Therapists and Rehab Chiros have A LOT of interesting beliefs around money when it comes to building their business.
They are tired of being unable to afford or provide the life they want, yet they constantly undervalue themselves.
They tell the story that they don’t want to price people out, but even low prices in your practice are inaccessible to the clients you’re talking about… so this is just a cop out…
They actually FEEL guilty when they think of someone giving them a large sum of money for care, that would be “free” if they used their insurance.
But what if you changed your perspective…
What if your low prices were preventing people from getting the outcome they deserved?
Money is the great equalizer to energy, and enough money has to be at stake for someone to actually be energetically invested enough to care about getting the outcome or risk losing the resource.
This is why it’s always… high ticket > low ticket for me… more in the pot, more attention is paid.
So I’m genuinely curious, when you think about charging $200-300 per session, what feelings immediately come up for you?
If they are guilt or negativity, you might need to reevaluate your money beliefs before you do anything else in business.