Purely Rooted Goods

Purely Rooted Goods Thoughtfully crafted natural and non toxic products for skin, hair, home, and everyday wellness. Made with transparent ingredients and simple formulations.

Not every curl product is made for every hair type ✨Our Curl Defining Cream is the richest product in our haircare lineu...
06/02/2026

Not every curl product is made for every hair type ✨

Our Curl Defining Cream is the richest product in our haircare lineup and was formulated especially for thicker hair, tighter curls, coils, and hair that craves deeper moisture and longer-lasting definition.

It helps hydrate, soften, and shape curls while supporting texture without leaving the hair feeling dry or stripped.

If your hair tends to feel frizzy, thirsty, puffy, or difficult to define, heavier moisture support can make a huge difference in how your curls look and feel.

For those with finer hair or looser waves, our Bounce Back Spray and Bounce Back Gel are lighter options that can be used across all hair types for moisture, definition, refresh days, and frizz support.

Healthy curls usually come down to hydration, consistency, and learning what level of support your hair actually needs 🤍

A simpler way to clean your home 🌿Our Cleaning Concentrate helps cut through everyday messes using plant-based ingredien...
05/28/2026

A simpler way to clean your home 🌿

Our Cleaning Concentrate helps cut through everyday messes using plant-based ingredients and essential oils, without the harsh chemical smell conventional cleaners often leave behind.

We chose ingredients that clean effectively while keeping the formula simple, concentrated, and more mindful for everyday use around the home.

(And honestly, it smells a lot better than the typical “just cleaned” chemical lemon scent most multi-purpose cleaners leave behind 😉)

Just dilute into a reusable spray bottle for less plastic waste, less clutter, and a home that still feels fresh and clean!

✨ NEW IN THE SHOP ✨Two brand new products just landed on the website!☀️ Botanical Sun Lip Barrier is our most protective...
05/28/2026

✨ NEW IN THE SHOP ✨

Two brand new products just landed on the website!

☀️ Botanical Sun Lip Barrier is our most protective lip balm yet. Made with antioxidant-rich botanical oils, nourishing butters, and protective waxes, it helps keep lips soft, hydrated, and comfortable through sunshine, wind, and everyday outdoor adventures.

💜 Velvet Plum Multi-Use Color Stick is an easy-to-use cream color for cheeks, lips, and eyes. The rich plum shade blends beautifully and gives you a quick pop of color with just a few swipes.

Both are packaged in oversized 0.5 oz tubes, so you get plenty of product in every purchase. 👏🏼

https://www.purelyrootedgoods.com/products/botanical-sun-lip-barrier-nourishing-protective-balm

https://www.purelyrootedgoods.com/products/velvet-plum-multi-use-color-stick-cheeks-lips-eyes

Which one are you most excited to try? 👇🏻

One thing owning a small business has taught us is how easy it is to stay in “go mode” all the time 🤍There is always mor...
05/26/2026

One thing owning a small business has taught us is how easy it is to stay in “go mode” all the time 🤍

There is always more to do. More orders to pack. More ideas to bring to life. More pressure behind the scenes than most people probably realize.

And truthfully, when you care deeply about what you do, it can be hard to step away from it. We love creating products, connecting with this community, and building something meaningful 🌿

But we’ve also learned that replenishing ourselves has to be part of it too.

Getting outside for a few minutes ☀️
Taking a slower morning when we can
Spending time with family
Taking supportive herbs and tinctures
Spending time in the garden

The small things we talk about here are usually the same things we’re reminding ourselves of too.

A lot of people are starting to pay closer attention to what’s in their sunscreen ☀️One ingredient you may be seeing mor...
05/24/2026

A lot of people are starting to pay closer attention to what’s in their sunscreen ☀️

One ingredient you may be seeing more often is non-nano zinc oxide, and that’s exactly what we chose to use in our sunscreen formulas.

Unlike many conventional sunscreens that use chemical UV filters, non-nano zinc oxide sits on the surface of the skin to help reflect UV rays instead of being absorbed into the skin.

The “non-nano” part simply means the zinc particles are larger and not intentionally designed to pe*****te the skin barrier, which is one of the reasons many people prefer it for everyday sun protection. Non-nano zinc oxide also provides broad spectrum protection against both UVA + UVB rays, making it a well-rounded option for daily wear, sensitive skin, and family use.

Many people are drawn to mineral sunscreens because the formulas are often simpler, more ingredient-conscious, and less likely to contain some of the harsher UV filters commonly found in conventional sunscreen formulas.

That’s exactly why we chose to include it in our Summer Collection alongside products designed to support your skin and body through sun, swimming, long days outside, and everything summer tends to bring 🌿☀️

At the end of the day, understanding ingredients helps you make more informed choices about the products you use most often, and we believe that kind of transparency should matter.

There’s something special about growing herbs you can actually use 🌱Plants that support your home, your routines, and yo...
05/21/2026

There’s something special about growing herbs you can actually use 🌱

Plants that support your home, your routines, and your everyday wellness throughout the season.

Chamomile for rest.

Peppermint for digestion.

Calendula for skin support.

Lemon balm for calm and nervous system support.

A small garden can offer more than people realize!

It doesn’t take long to notice when something is working!Less hair in the shower.Better texture when it dries.Sometimes ...
05/19/2026

It doesn’t take long to notice when something is working!

Less hair in the shower.
Better texture when it dries.

Sometimes it really is that simple.

Thank you so much, Katie, for your review 💚 Small businesses depend on customers like you to tell people about your experience with products!

You can learn more or try it here:
https://www.purelyrootedgoods.com/products/hair-density-growth-shampoo

One of the hardest parts of running a business with a large product line is deciding what stays… and what has to go. ​Ev...
05/17/2026

One of the hardest parts of running a business with a large product line is deciding what stays… and what has to go. ​Every year, we look at two things: • Sales & • Customer reviews

​Not because we want to discontinue products, but because we physically can’t continue making and stocking items that aren’t moving. And honestly? Sometimes the numbers don’t tell the full story.

​There are products we get messages about constantly. Products people reorder over and over. Products customers swear by. But when someone new visits the website… they don’t see those messages. They see: “0 reviews.”

​For example, our Extreme Relief Muscle Rub Roller has ZERO reviews on the website… yet it’s one of those products our current customers come back for again and again.

➡️🤩 ​So this is us asking a favor 🫶 If you’ve purchased something from us and loved it, please leave a review on the website THIS WEEK. Even a couple sentences makes a huge difference (more than just saying 'I love it'). Not just for helping new customers feel confident trying something… but genuinely for helping us know what products deserve to stay long term. Because we know people get upset when products disappear without warning, but the reality is: if sales and reviews stay low, we eventually have to make hard decisions.

​At this point based on reviews & analytics, the products currently on the chopping block are categorized below:

​🩹Skincare & Household🩹

~​All Purpose Salve Squeeze Tube
~​Foaming Produce Wash
~​Energizing Moisture Spray
-------
​💄Cosmetics​💄

~​Highlighter
~​Sweetheart Blush
~​Sun Kissed Bronzer
-------
​☕Teas​​☕
~​Tea Additions
~​Metabolic / Digestive Tea
~​Throat & Cough Therapy Tea
~​Gut Feeling Tea
-------
​🌱Glycerites & Tinctures​🌱

~​Digest Assist Glycerite
~​Sarsaparilla Tincture
~​Inflamecare Glycerite
~​Lung Health Tincture
~​Bee Healthy Tincture
~​Galangal Root Glycerite
~​Mimosa Tincture

​Some of these may genuinely need to go… but some may simply need more visibility, education, and customer feedback. So if you’ve used any of these and loved them, now is the time to say it. Reviews truly matter more than people realize.

{𝐀𝐬 𝐚 𝐥𝐢𝐭𝐭𝐥𝐞 𝐭𝐡𝐚𝐧𝐤 𝐲𝐨𝐮, 𝐨𝐧 𝐅𝐫𝐢𝐝𝐚𝐲 𝐰𝐞’𝐥𝐥 𝐛𝐞 𝐜𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐓𝐄𝐍 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐨 𝐥𝐞𝐚𝐯𝐞 𝐫𝐞𝐯𝐢𝐞𝐰𝐬 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤 𝐭𝐨 𝐫𝐞𝐜𝐞𝐢𝐯𝐞 𝐚 $10 𝐏𝐮𝐫𝐞𝐥𝐲 𝐑𝐨𝐨𝐭𝐞𝐝 𝐆𝐨𝐨𝐝𝐬 𝐠𝐢𝐟𝐭 𝐜𝐚𝐫𝐝 🤍​.

𝐄𝐯𝐞𝐫𝐲 𝐧𝐞𝐰 𝐫𝐞𝐯𝐢𝐞𝐰 𝐥𝐞𝐟𝐭 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤 (on the website, not this post) = 1 𝐞𝐧𝐭𝐫𝐲​. 𝐒𝐨 𝐭𝐡𝐞 𝐦𝐨𝐫𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐲𝐨𝐮 𝐫𝐞𝐯𝐢𝐞𝐰, 𝐭𝐡𝐞 𝐦𝐨𝐫𝐞 𝐜𝐡𝐚𝐧𝐜𝐞𝐬 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐰𝐢𝐧} ✨

​And to every single person who has supported us, shared us, messaged us, or trusted us with your home, skin, hair, or wellness… thank you. Truly. 🤍

When was the last time you let yourself slow down?
05/16/2026

When was the last time you let yourself slow down?

Some products quietly evolve over time… and some become customer favorites before they were ever officially released 🌿Ov...
05/15/2026

Some products quietly evolve over time… and some become customer favorites before they were ever officially released 🌿

Over the past few months, we’ve been reformulating, refining, and rebuilding a few products to feel more intentional, more functional, and more aligned with what we truly wanted them to be from the start.

Our Body Balance Tea and Vital Roots Energy Tea both went through full reformulations. The newer formulations were rebuilt with more purposeful herbs, roots, adaptogens, and whole plants chosen specifically for how they work together.

Our Body Balance Tea:
THEN: A gentle daily wellness and digestive blend. NOW: A deep, intentional formula targeting metabolic health, hormone balance, and chronic inflammation.

Vital Roots Energy Tea (formally Ginger Energy Shot):
THEN: A quick pick-me-up for a simple caffeine-style energy boost. NOW: Full-spectrum adrenal and cognitive support for sustained stamina without the crash.

Instead of simply “energy” or “wellness,” both blends now feel far more rooted in intentional herbal support and overall balance.

And then there are the products that started as custom requests and unexpectedly became customer favorites 🤎

Our Cocoa Butter Sticks were originally made for customers wanting deeper moisture support for dry skin, scars, stretch marks, and rough patches. After constant requests to bring them back… we decided they deserved a permanent spot.

Same with our Soothe + Smooth Cream. What began as a custom formulation for rough, textured skin quickly turned into one of the most requested skincare products we’ve made. It gently exfoliates while still supporting the skin barrier, which was incredibly important to us when formulating it. Customers have also shared that they’ve used it for everything from folliculitis to psoriasis, which has made seeing the response to this product even more meaningful.

Every product we release goes through constant tweaking, researching, reformulating, and testing behind the scenes.

We’re always asking: “How can we make this better?”
Not trendier. Not louder. Just… better. 🌿

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Le Claire, IA

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