09/22/2026
A Wellness Marketing Reality Check
My approach to mental health is grounded in deep dedication and a whole-body perspective. I care about your story, your relationships, and your daily reality- including your sleep, nutrition, and physical health. By connecting the dots between your mind and your body, we create a more complete, effective map for your healing.
I’m not giving medical advice here. I’m not qualified to- and that’s kind of my point.
I have a lot of education in psychology, human behavior, neurobiology, and the nervous system. I spend a great deal of time reading research. And even with that background, I’m very careful about what I claim to know when it comes to someone’s health. There are people with far more education and training than I have in those areas, and when I have a question about my health, I want their expertise- not mine.
I don't dislike supplements, I actually take several. But I took them in consultation with my physician or functional health provider. I didn't see a product marketed for a particular concern I have and simply take the word of the representative selling it. It's tempting to lean into these products or this industry. If you struggle with something and you hear someone saying they have something to 'fix' it, who wouldn't want to just 'add to cart.'
So when you see a drink, powder, supplement, or wellness product being promoted as the answer to anxiety, inflammation, hormones, sleep, gut health, energy, the nervous system, and about six other things…pause for a minute. One of the marketing tactics I've been seeing is where companies and health coaches (or those with similar unregulated titles) take a legitimate scientific concept- looking at you, vagus nerve- and connect it to a product until it sounds scientifically irresistible. “Supports vagal tone” can sound impressive. But a catchy connection to a popular biological concept is not the same thing as evidence that a product does what it claims.
You don't have to be a scientist to maintain some skepticism here. Ask three simple questions: What exactly is this product supposed to do? What evidence shows that this product does that- not just that the ingredient is associated with the general topic? And who benefits financially if I believe the claim? If the answer to that last question is the person making the recommendation, that doesn't automatically make the product bad. It just means you have only started looking for answers, not that you have just found your answer.
It's important to have a team of professionals to consult with- people who don't financially benefit from a sale. And people who have the education, standards, and regulations around the industry to provide consultation and trusted advice to allow you to make an informed decision. Whether we work solo or build a dream team for your wellness, I’m ready to join forces- but I’m famously picky about who we let on the roster.
