09/07/2026
I talk about Direct Primary Care every single day. And every single day — often more than once — I meet someone who's never heard of it.
"Is that concierge?" they ask. "Do you take insurance?"
Here's what's strange about that: DPC membership has grown 837% per capita since 2017. There are now practices in all 50 states, and Colorado is one of the most concentrated markets in the country. Longmont is actually where Colorado's first DPC practice opened, back in 2009.
So it's a real movement. It's just been hiding in plain sight.
What it actually means: a doctor you can text, call, or email directly — no call center. Same- and next-day appointments, instead of the 31-day average wait for a new patient appointment. Visits that run 30, 60, or 90 minutes instead of a seven-minute sprint. And one doctor who knows you, so you're not retelling your whole story to a stranger every time.
Is it a replacement for insurance? No — and it's never claimed to be. Think of your car: you carry insurance for the accident, not for filling the tank.
But here's the part I find most compelling. A brand-new meta-analysis of 28 randomized trials — 18,046 patients — found that better doctor-patient communication produces measurably better physical health outcomes. The researchers deliberately threw out patient satisfaction and looked only at hard medical data. The relationship doesn't just feel better. It makes people healthier.
New blog post. 🔗
DPC membership grew 837% since 2017 — yet most people still ask "is that concierge?" A Longmont physician on the model, the growth, and the evidence behind it.