01/22/2025
New research alert! A model for implementing impactful health messages was piloted by University of Wisconsin School of Medicine and Public Health researchers including Maria Mora Pinzon, MD, MS, FACPM, Taren James, PhD, and Carey Gleason, PhD, in collaboration with community partners such as the Latino Health Council of Dane County. The study authors created 980 unique social media posts during the Covid-19 pandemic, with a focus on effective, culturally appropriate social media messages for the Oneida Nation, Black, and Latino communities in Wisconsin.
"In a world were misinformation is rampant and social media is a key part of our lives, this project presents a unique way to leverage social media for distributing medically accurate health messages," Dr. Mora Pinzon said.
Read more on our news page: https://wai.wisc.edu/2025/01/14/researchers-identify-strategy-to-create-effective-and-engaging-social-media-messages/
