Marathon Spine & Wellness

09/03/2026

We will be closed tomorrow, Friday, September 4. We are open today with limited availability, and appointments will also be limited next week due to the holiday weekend.

If you would like to be seen today or next week, please contact us soon. In the meantime, please plan your wood splitting, long car ride, gardening, and “nothing brought it on” injuries accordingly. 😂

08/22/2026

What does a 2-year-old throwing sand have to do with pain and rehabilitation?

More than you might think.

The human body is built to adapt. Muscles, tendons, and bones can become stronger when they’re exposed to the right amount of challenge.

Too much load, too quickly, can aggravate pain or cause new problems. But avoiding movement for too long can also leave the body less prepared for work, sports, and everyday life.

Good rehabilitation isn’t about fearing every uncomfortable movement. It’s about finding the right starting point and gradually building the capacity to do more.

He’s currently several hundred reps into relocating the beach. 🏖️

Effort: 10/10 💪
Throwing mechanics: We’ll work on those later 😅

Follow Marathon Spine & Wellness for practical, evidence-based information about pain, movement, and rehabilitation

08/14/2026

What a night! 🙌

A huge thank you to everyone who came out to our Open House, asked questions, met the providers, and helped make the night such a success. It was great seeing so many familiar faces and meeting plenty of new ones too!

We also couldn't have done it without some awesome local businesses.

Thank you to Martina’s Hair Haven LLC , Pizza Market , and The Copper Mug LLC for donating baskets and helping make the night even better (all winners have been notified)!

A special thank you to Pizza Market for keeping everyone fed with some great pizza, and to The Copper Mug for hosting us in such a beautiful space and helping everything come together.

We're fortunate to have so many great small businesses right here in Marathon, and we're always happy when we can utilize local businesses while continuing to support the people who support our community.

And finally, thank you to everyone who took time out of their Wednesday night to stop in. We appreciate the support! Bonus, we apparently discovered the fan club we didn't know we had. Face on their shirts and some greatest hits from the office. “I can shockwave that” and “Do 5 sets of 20.”

Safe to say the first Open House was a success. 👏

08/14/2026

Something worth thinking about when you're given a treatment plan:

If you're told you need 10, 15 or 20 visits before anyone knows how you're actually going to respond...how do they already know what you need?

Maybe you'll be doing great in 4 or 5 visits. Maybe you'll need 15.

Maybe we need to change what we're doing after a few visits because you're not responding the way we expected.

Maybe you need imaging or a different provider entirely.

There's nothing wrong with needing 10, 15 or 20 visits if that's what your problem actually requires. The question is whether the recommendation makes sense for the individual patient.

That's why a good exam matters. Spending time with patients matters. Testing and retesting matters. And actually thinking critically about whether what we're doing is working matters.

Healthcare shouldn't be a preset package.

Examine. Treat when appropriate. Measure the response. Reassess. Change course when necessary.

Sometimes that means more treatment. Sometimes it means less. And sometimes it means telling someone they don't need us anymore.

I went a little deeper into this in our newest blog post. This also happens to be a summary of the talk I gave at our Open House for those who missed it:
https://www.marathonspine.com/post/this-is-how-healthcare-is-supposed-to-work

“This Is How Healthcare Is Supposed to Work.”

The goal isn't a certain number of visits.The goal is getting you back to your life.

At our Open House I spent a few minutes talking about how I approach pain and injuries in the office. Really, none of it should be groundbreaking. It's how healthcare is supposed to work. I wanted to share a summary of this discussion for those who could not attend.People come in all the time lookin...

08/13/2026

08/12/2026

🎉 TOMORROW NIGHT! 🎉

Our Open House at The Copper Mug Boutique is tomorrow from 6–8 PM!

This is meant to be a pretty casual night. Come grab some food, meet the Docs, and ask some of the health questions you've probably been meaning to ask someone.

Throughout the night I'll be available for FREE 5–10 minute one-on-one conversations about whatever has been bothering you.

No appointment. No obligation. No treatment plan.

Just tell me what's going on, ask questions, and learn a little more about how we approach pain and injuries at Marathon Spine & Wellness and whether we might be able to help.

Back pain, sciatica, shoulder, hip, or knee pain, plantar fasciitis, stubborn tendon problems, or something you've already tried treating without much success...bring it up.

Xray or MRI results? Bring them along. We obviously can't fully evaluate everything in 5–10 minutes, but I can usually give you some thoughts on what I'd want to look at and what your options might be.

I may even haul our focused shockwave unit over for a demonstration. If you’ve ever wondered what it is or why we use it for some of those stubborn pain and tendon problems, this is your chance to check it out.

Around 7 PM we'll bring everyone together for a short discussion, including Dr. Whitney talking about her approach to patient care and some of the conditions she commonly works with.

No need to be a current patient of either office. Just stop in.

📅 Tomorrow, Wednesday, August 12
⏰ 6:00–8:00 PM
📍 The Copper Mug LLC
207 Pine St, Marathon

Come hang out, ask some questions, and meet us. See you tomorrow!

08/07/2026

Is your “SI joint pain” actually coming from your SI joint?

Maybe. But pain near the SI joint is not enough to diagnose it.

Lower back discs, spinal joints, hips, muscles, nerves, and several other conditions can all create pain in the same area. Unfortunately, SI joint problems are often diagnosed based on little more than a 2 minute discussion, a tender spot, or being told your pelvis is “out of place.”

SI joint pain is real, but properly identifying it takes more than one quick test or pointing to the painful location.

Our newest article covers:

• Where true SI joint pain is commonly felt
• Why it is so often over diagnosed
• What else may be causing pain in that area
• How the SI joint should actually be evaluated
• What treatment should look like when it really is the problem

If you’ve been told you have an SI joint problem that keeps “going out,” coming back, or never goes away, this one is worth a read.

👇 Read the full article here:

Pain near the dimples at the bottom of your back is often labeled “SI joint pain.” Sometimes that diagnosis is correct. But the location of pain alone does not tell us which structure is causing it.The sacroiliac joints, usually shortened to SI joints, connect the sacrum at the base of your spin...

08/05/2026

🚨 Additional Office Hours Added Tomorrow 🚨

We’re adding office hours tomorrow, Thursday, August 6. We’ll be in the office from 9 AM–12 PM and will add more hours if needed.

📞 Call or message us to grab a spot.

08/05/2026

Mark your calendars! 📅

We're excited to invite you to our Open House on Wednesday, August 12 from 6:00-8:00 PM at The Copper Mug Boutique!

Join us, Marathon Spine & Wellness and Dr. Whitney Cronin, ND - Holistic Home Health & Wellness, LLC for an evening of great conversation, food, beverages, and the chance to meet two local providers who are passionate about helping people feel their best.

If you've been putting off getting that nagging back pain, neck pain, shoulder pain, plantar fasciitis, headaches, sciatica, sports injury, or another lingering issue checked out, this is a great opportunity to stop in and ask questions.

I'll also be doing something I almost never offer. FREE one-on-one consultations throughout the evening. No appointment, no pressure, just a chance to talk through what's been bothering you and whether we might be able to help.

While no one can accurately diagnose every condition in a 5-10 minute conversation, many people should leave with a much better understanding of what's going on. Sometimes it's obvious we can help, sometimes it's clear we should point you elsewhere, and other times the only way to know is with a proper evaluation and a trial of care.

Dr. Whitney will also be available to answer questions about naturopathic medicine, food intolerances, hormones, gut health, fatigue, thyroid concerns, and other natural health approaches.

📍 The Copper Mug LLC
207 Pine St
Marathon, WI

🕕 Wednesday, August 12 | 6:00-8:00 PM

Come for the food, stay for the conversation, and leave with a better understanding of your options. We look forward to meeting you!