09/02/2026
Shame does not motivate sustainable behavior change. It consumes the very capacity change requires.
By the time many people arrive in obesity care, they are already depleted—by poor sleep, caregiving responsibilities, financial limitations, inaccessible environments, weight stigma, and years of being told that their body is evidence of a personal failure.
Then we hand them a comprehensive plan and call them “noncompliant” when their life cannot accommodate it.
In my latest essay, “Shame Consumes Capacity,” I explore why the willpower story is such a bad map for obesity care—and what becomes possible when we ask a different question:
What knowledge, skills, emotional steadiness, physical ability, resources, treatment, and environmental support would make this behavior realistically repeatable for this particular person?
The work is not demanding more from depleted people. It helps restore the capacity we keep expecting them to already have.
Read the full essay on Substack.
Why behavior change in obesity care isn't about willpower, and what it's actually about