09/01/2026
Matcha walked into a bar⦠and of course I was there to turn it into content š¤šµšøš„³āØšš¼
This past Friday, we celebrated the launch of Drink Oishii Matcha Martini at Jayās Fort Lauderdale.
Jayās used to be a 1920s church that was transformed into a steakhouse and live entertainment venue.
Everyone showed up in green. š and the brand gave away green hats to guests and bartenders.
One of the things I love about working with Oishii is that when they launch a new product they create a moment around it and itās during these moments that Iām able to capture the most authentic content from real consumers, trying the product, their first reactions, etc.
Cheers to the new Matcha Martini. āØšš¼šø
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