Gold Soul Optometry

Gold Soul Optometry Comprehensive eye exams with an in-person doctor. Same-day appointments • Minimal wait times. Located at Costco. Independent practice. See with Soul.

08/06/2026

9:42 AM energy at Gold Soul Optometry ☀️
Another day of helping West Texans see their best. Whether it’s updating your prescription, fitting the perfect contacts, or catching something early — we’re here for it.
No vision plan? No problem. Transparent cash pricing and real conversation.
What time of day do you prefer your eye appointments? Morning crew or afternoon? Let us know!
📍 Costco Midland location — easy access

08/04/2026

Real talk — the best compliment we get is when patients tell their friends and family about us.
Thank you to everyone who’s trusted Gold Soul Optometry! Your Google reviews and word-of-mouth mean everything as we grow.
If we’ve helped with your vision, would you mind leaving us a quick review? It helps other Permian Basin families find quality care.
Grateful for each of you. ❤️
(And yes, we still have openings this week!)

07/31/2026

Summer sun + AC + dust = recipe for irritated eyes.
Quick tip from your local optometrist:
• Wear UV-protective sunglasses (even on cloudy days)
• Use preservative-free artificial tears
• Take screen breaks every 20 minutes (20-20-20 rule)
Need better solutions? We carry quality options and can customize recommendations during your exam.
Stop by or schedule — we keep wait times low.
Who’s already feeling the West Texas summer eye burn? 😅

07/30/2026

West Texas eyes deserve better than rushed corporate exams.
At Gold Soul Optometry we still treat patients like family — full history, detailed testing, and honest recommendations without insurance pressure.
Whether it’s new glasses, contacts, or just peace of mind, we’ve got you.
Proud to serve Midland, Odessa, and the Permian Basin with real care.
What’s one thing you wish your eye doctor spent more time on? Tell us in the comments!

07/27/2026

Good morning Permian Basin! 👀
With the summer heat and dust kicking up, are you noticing more dry, irritated eyes or blurry vision after long drives? At Gold Soul Optometry we take the time to really listen and give thorough exams — no rushed 10-minute visits.
Book your back-to-school eye exam now and protect those eyes for the busy season ahead. Cash-pay exams ~$100, and we’ll explain everything clearly.
Who else is ready for clearer vision this summer? Drop a 👀 below!
📍 Gold Soul Optometry at Costco Midland
📞 Call or visit our website to schedule

07/24/2026

Planning your week? Gold Soul Optometry is open Saturdays 10-4 for your convenience!
Whether it’s a routine exam, contact lens fitting, or medical eye visit, we’re here with minimal waits and personal attention from Dr. Endo.
Proud to serve our Midland and Odessa neighbors.
Book online at goldsouloptometry.com or call (432) 203-8874.
What are your weekend plans? Drop them below and tag a friend who needs an eye check! 🌵"
These mix value, education, and soft promotion. Pair with simple images (eye icons, office, summer scenes, family visuals). Track what performs best.
Need adjustments, more posts, or ideas for visuals/reels? Just say the word!

07/23/2026

We stay out-of-network so we can deliver the unhurried, high-quality care our patients deserve. Insurance rates in our area often don’t support doctor-performed exams without compromises.
You get transparent pricing, HSA/FSA options, and a detailed superbill for any out-of-network reimbursement. Many patients get partial coverage.
It’s all about better outcomes for you.
Learn the details and book at goldsouloptometry.com | (432) 203-8874
Questions about your plan? We’re happy to help explain. 💛

07/21/2026

Back-to-school season is here! Make sure your family’s vision is ready for the new year.
Comprehensive exams can catch issues early that affect learning and sports. We offer kid-friendly, thorough care with short wait times.
Serving Midland, Odessa, and the Permian Basin with care that feels like family.
Visit goldsouloptometry.com to schedule or call/text (432) 203-8874.
Parents — when was your child’s last eye exam? 👨‍👩‍👧‍👦

07/17/2026

In a world of rushed appointments, Gold Soul Optometry does it differently. Every comprehensive eye exam is performed entirely by Dr. Edwin Endo, OD — no tech hand-offs or shortcuts.
We believe you deserve time for your questions and honest recommendations. Prescriptions are yours to use anywhere.
Located next to Costco in Midland (no membership required).
Book easily at goldsouloptometry.com or call (432) 203-8874.
What do you wish more eye doctors did? Comment below!

07/16/2026

Struggling with contacts that don’t feel right or don’t last?
We specialize in finding the best fit for you. Dr. Endo personally handles contact lens evaluations and orders multiple trial options (spherical, toric, multifocal) until it’s perfect. Just $50 added to your exam.
Convenient for busy West Texas schedules with same/next week availability.
Schedule today at goldsouloptometry.com | (432) 203-8874
Contact lens users — what’s your biggest challenge? Let’s talk! 👀

Address

1901 Kirkland Drive
Midland, TX
79707

Opening Hours

Monday 9:45am - 4:45pm
Tuesday 9:45am - 4:45pm
Thursday 9:45am - 4:45pm
Friday 9:45am - 4:45pm
Saturday 9:45am - 4pm

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