09/05/2026
Let’s talk about men in aesthetics.
According to Allergan Aesthetics and their Future of Aesthetics trend data, men seeking cosmetic treatments primarily want to look refreshed and energized, not drastically younger or done.
The top areas of focus are crow’s feet, forehead lines, tear troughs, and submental fullness, and treatments like Botox and dermal fillers are customized to maintain strong, masculine features while softening stressed or harsh expressions.
Modern men see self-care and aesthetic maintenance as an investment in confidence, not a break from tradition.
A fascinating look at why men are coming into my practice more than ever, and they are very welcome.