10/30/2026
#117 Lisa Berger - Director Ulster County Tourism - Our guest today is Lisa Berger, Director of Ulster County Tourism. Lisa brings extensive experience in tourism, economic development, workforce development, marketing, and community partnerships to her role. She leads efforts to showcase everything that makes Ulster County special, from its incredible outdoor recreation and vibrant arts and cultural scene to its restaurants, lodging, attractions, and unique local communities.
Lisa is passionate about strengthening Ulster County’s visitor economy while making sure tourism benefits the people, businesses, and communities that call the county home. In 2026, she launched the “Coffee with the Director” series to meet directly with residents, business owners, local officials, and tourism stakeholders and hear their ideas about the future of tourism in Ulster County.