SURI / discoversuri

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SURI / discoversuri All you need for a beautiful morning. Beautiful. Powerful. Designed for life.

Turn your everyday routine into a ritual with an award-winning electric toothbrush—purposefully designed to give you a world-class clean with innovative plant-based materials.

On set with SURI. Come behind the scenes on our new TV ad. Spotted us yet? Send us a photo if you do.
10/07/2026

On set with SURI. Come behind the scenes on our new TV ad.

Spotted us yet? Send us a photo if you do.

10/04/2026

Great days start and end with SURI.

An intentional ritual to set the tone for everything in between. A great clean, with less waste, in a thoughtful design made to fit beautifully into your routine.

Our very first TV ad. Thank you to and for allowing us space to bring our mission to more people. Send us a photo if you spot us.

director:
music: .arredondo
model:
production: .tv

09/24/2026

Tried our new Restore Gel Refillable Toothpaste yet? Hear from on why it’s earned a place in her routine.

Formulated with nano-hydroxyapatite to help strengthen enamel — morning and night, refill after refill.

Designed to belong in your bathroom.

09/22/2026

Tried our new Restore Gel Refillable Toothpaste yet?

Hear from on why it’s earned a place in her routine.

Formulated with nano-hydroxyapatite to help strengthen enamel morning and night, refill after refill.

Designed to belong in your bathroom.

09/17/2026

Tried our new Restore Gel Refillable Toothpaste yet? Hear from on why it’s earned a place in her routine.

Formulated with nano-hydroxyapatite to help strengthen enamel—morning and night, refill after refill.

Designed to belong in your bathroom.

The Core collection. Essentials, done beautifully. Get the new SURI toothbrush, Core 1.0 at trysuri.com.
09/10/2026

The Core collection. Essentials, done beautifully.

Get the new SURI toothbrush, Core 1.0 at trysuri.com.

09/02/2026

Unbox our new toothbrush, the SURI Core 1.0.

Get yours now at trysuri.com

08/28/2026

Long weekend essentials.

A dentist-designed clean for your on-the-go routine—The Travel Set with SURI Pro 2.0 toothbrush in Winter Fern, get it at trysuri.com

Your best clean doesn’t stay at home.There are some things you never leave behind.SURI is designed to fit anywhere. No c...
08/22/2026

Your best clean doesn’t stay at home.

There are some things you never leave behind.
SURI is designed to fit anywhere. No charger needed, just pack it and go.

Start well, wherever you wake up.

Pack like a Mountaineer.Training on the Arête des Cosmiques—exposed ridgelines, mixed terrain, views that stop you mid-s...
08/20/2026

Pack like a Mountaineer.

Training on the Arête des Cosmiques—exposed ridgelines, mixed terrain, views that stop you mid-step.

In the mountains, every item earns its place. Crampons, axe, helmet for the terrain. SURI so your ritual remains, wherever the day takes you.

Pack light. Pack intentionally. Ready for anything.

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New York, NY

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