SURI / discoversuri

SURI / discoversuri All you need for a beautiful morning. Beautiful. Powerful. Designed for life.

Turn your everyday routine into a ritual with an award-winning electric toothbrush—purposefully designed to give you a world-class clean with innovative plant-based materials.

07/29/2026

Packing the essentials.

Spot our new Restore Gel Refillable Toothpaste, comes with a built in travel lock so you can use it at home and away.

The full set. Restore Gel Refillable Toothpaste comes in three colours, so you can mix and match with your SURI toothbru...
07/25/2026

The full set.

Restore Gel Refillable Toothpaste comes in three colours, so you can mix and match with your SURI toothbrush.

Get yours at trysuri.com

07/21/2026

Unbox our new Restore Gel Refillable Toothpaste.

Get yours now at trysuri.com

No more messy crumpled tubes. Just a durable bottle made from 50% recycled plastic*. In 3 colours to match your bathroom...
07/16/2026

No more messy crumpled tubes. Just a durable bottle made from 50% recycled plastic*. In 3 colours to match your bathroom space.

*applies to the nozzle, pump housing and exterior container.

Every element considered, from formula to finish. Get the new Restore Gel Refillable Toothpaste at trysuri.com
07/13/2026

Every element considered, from formula to finish.

Get the new Restore Gel Refillable Toothpaste at trysuri.com

When we started SURI, we were focused on creating a toothbrush people loved using every day. But there was still part of...
07/08/2026

When we started SURI, we were focused on creating a toothbrush people loved using every day. But there was still part of the experience that felt strangely outdated.

We felt it was time to reimagine toothpaste in a way that combined high performance, thoughtful design, and a more future-focussed approach to materials.

No compromises.

Available now. Link in bio.

07/07/2026

This is the new standard for toothpaste.

Backed by science, designed for your bathroom, with a bottle you keep and refills that disappear.

Available now at trysuri.com or check our bio.

A new chapter for your routine. Launches today.
07/07/2026

A new chapter for your routine.

Launches today.

07/04/2026

Backed by science. Designed for your bathroom.

Dropping 07.07. Follow for the reveal.

07/03/2026

No tubes, no mess, no looking back.

New drop, coming soon.

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New York, NY

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