08/28/2026
Entrepreneurs are pretty consistently given the rah rah cheerleader encouragement to persist.
And sometimes that IS exactly what you need to do.
But sometimes the information is telling you that it's time to adapt and change.
One of the harder parts of entrepreneurship is catching that signal accurately.
Am I uncomfortable because this is hard? Or is the information telling me I need to change course?
That requires more than just blind persistence. It requires enough self-awareness to recognize your own reactions and decipher their likely origins and meaning, enough emotional restraint and self-regulation to see the situation clearly through the emotions, and enough mental flexibility to change it up when the evidence calls for it.
Sometimes great entrepreneurship means staying the course. And sometimes it means adapting.
Self-awareness. Self-regulation. Mental flexibility. Three of the six capacities that make up Tactical Longevity.