First Endurance

08/03/2022

Few individual cyclists have done as much to nurture the burgeoning North American gravel scene as Crusher in the Tushar founder Burke Swindlehurst. We caught up with him in Onion Creek, just outside of Moab, UT, to ask him about his transition from road to gravel and the appeal of riding outside of the box.

Few individual cyclists have done as much to nurture the burgeoning North American gravel scene as Crusher in the Tushar founder Burke Swindlehurst. We caugh...

02/04/2022

First Endurance and Best Buddies

Announcing a collaboration rooted in performance and inclusion.

We’ve never hidden the fact that our R&D involves working with athletes – pro and amateur alike – to dial formulas and discover new opportunities to support performance.

Our new partnership with Best Buddies Racing gives us access to top-level cyclists for those purposes, but we’re also proud of the partnership for reasons that are bigger than the bike.

Click through to learn more about our new alliance with Best Buddies Racing.

https://firstendurance.com/first-endurance-x-best-buddies-cycling/

01/21/2022

We had a chance to chat with the inimitable Phil Gaimon while he was passing through Park City, UT. Though we spent hours talking and riding with him, we started our conversation by simply asking him why he rides. Here’s his response.

We had a chance to chat with the inimitable Phil Gaimon while he was passing through Park City, UT. Though we spent hours talking and riding with him, we sta...

01/19/2022

For this installment of our Q&A, we got Gavin Mannion on the hook. Given his answers, we could have titled it “The Entirely Bearable Lightness of Cycling.”

Gavin loves the bike – so much so that his only non-cycling job was bagging groceries. (He quit at 15 because he was already cashing in on Cat 3 primes.)

Visit the link to discover a story about a boy and his bike.

https://firstendurance.com/athlete/gavin-mannion/

01/13/2022

Ben King is one of the biggest names in US cycling over the past decade and one of only 10 US cyclists to have won a stage in La Vuelta. Find out a bit more about him in our Q&A, including his favorite post-ride shake (hint: it starts with Ultragen Vanilla).

Stage Hunter

01/12/2022

Human Powered Health’s Olivia Ray is one of cycling’s most exciting rising stars. She’s also the latest cyclist to discuss her offseason approach with us. Our conversation touched on targeted training, nutrition, and making the transition to WorldTour racing.

A candid take on offseason training, daily nutrition, and developing as a neo pro. Two things are obvious about Human Powered Health’s Olivia Ray.