Primal Rose Fitness

Primal Rose Fitness Locally owned & operated fitness center in Payette and Fruitland Idaho. Free Visitor Pass!

Helping you be the best YOU. 24/7 member access, luxury Infrared Red Light Saunas, High End Cold Plunges, Level 4 10 min Stand Up Tanning Booth. Infrared Red Light Sauna, Stand-Up 10 minute Tanning Bed, Cold Plunge, Strongman equipment, turf

🏃‍♀️🏃‍♂️ Join the Primal Rose Fitness Spartan Race Team! 🏃‍♂️🏃‍♀️Primal Rose Fitness will be registering a team for the ...
06/15/2026

🏃‍♀️🏃‍♂️ Join the Primal Rose Fitness Spartan Race Team! 🏃‍♂️🏃‍♀️

Primal Rose Fitness will be registering a team for the 5k 20 obstacle Spartan Race coming to Payette, Idaho on August 8, 2026! There are limited spots available.

To receive a 20% team discount, we need a minimum of 6 participants (14+ years old) and must submit the team’s registration payment in full. Otilia and Matt are already in, so we only need 4 more people to join us! If we cannot get 6 people, then we don’t qualify for the maximum 20% discount and pricing will be different.

✅ Discounted registration cost (if we get 6+ people on the team): $141.08 per person
✅ Registration fees must be paid to us by June 30, 2026
✅ Open to anyone who wants to challenge themselves and have fun with the Primal Rose Fitness family

If you’d like to be part of the team, let us know as soon as possible so we can get everyone registered and secure the discount! Once we receive commitment and payment, then Matt will send a team invite to your email. For more info, please reach out!

Who’s ready to conquer the course with us? 💪🔥

06/15/2026

Battle at the Barnyard III is in the books! 💪Strongman/woman competition in Melba, Idaho on 6/14/26.

PRs were made for all 5 of our members, two of our members competed for the first time, everyone lifted heavy stuff, and showed up ready to challenge themselves.

Congratulations to all the athletes who got out there, gave it their all, and got out of their comfort zone. We are proud of every one of you for doing something hard! 🔥🏋️

Tomorrow, 5 members of the Primal Rose Fitness family are heading to Melba, Idaho to compete in Battle at the Barnyard I...
06/14/2026

Tomorrow, 5 members of the Primal Rose Fitness family are heading to Melba, Idaho to compete in Battle at the Barnyard III! 💪🔥

Come cheer on Otilia Rose, Clancy Chandler, Bre Day, Trever Day, and Calvin Shaffer as they test their strength against some of the best Strongman/Strongwoman athletes in the region.

📍 Danelion Brewery
1758 Highway 45, Melba, ID 83641

⏰ First event starts at 11:15 AM

🏋️ Events:
• Keg Press/Carry/Load Medley
• Wheelbarrow Deadlift
• Sandbag Toss
• Viking (Wheelbarrow) Press
• Rolling Handle Milk Can Hold

If you’ve never been to Melba before, now’s your chance to bring the family. Come support your local Primal Rose athletes and check out Danelion Brewery while you’re there! 🍻💪

June babies!!! Happiest of birthdays to our fitness family this month! 🥳🥳🥳🥳
06/09/2026

June babies!!! Happiest of birthdays to our fitness family this month! 🥳🥳🥳🥳

06/08/2026

Strong class was a blast today! 💪

From first-timers to veterans, everyone took on Atlas Stones and sandbags. Atlas Stones (93 lbs to over 300 lbs) aren’t just heavy, they also require strength, technique, and determination to lift from the ground and load over a yoke. Tackling sandbags is also a reminder that strength doesn’t always come in perfect shapes.

Today’s class was proof that you don’t have to be the strongest person in the room to belong here. You just have to be willing to try. Keep showing up and keep putting in the work. Progress, not perfection - all skill levels invited. Amazing job, everyone! 🔥

06/07/2026

Strongman class tomorrow at Fruitland location 1pm.

Thank you for the new inspo decor for the gym!
06/06/2026

Thank you for the new inspo decor for the gym!

06/05/2026

Congratulations to Primal Rose Fitness Most May Visits for Fruitland and Payette! 🎈

Joey Almeida earned a free FITAID for most May visits and is the reigning “most visits” champion. Joey hopes to inspire others to workout more often! Who is going to take the board for June?!

1. Joey Almeida — 27/31
2. Matt Rose — 26/31
3. Jaime Escobedo & Yesenia S. — 24/31
4. Mike Saldivar — 23/31
5. Cameron Kressly & Emanuel S. — 22/31
6. Van Zyl Engelbrecht — 21/31

Great Job Everybody! 🎉💪

ONE 1️⃣ year of consistency, commitment, and investing in your health! 🎉💪A huge THANK YOU to everyone who reached their ...
06/04/2026

ONE 1️⃣ year of consistency, commitment, and investing in your health! 🎉💪

A huge THANK YOU to everyone who reached their 1-year milestone with us. Your dedication inspires us every day and we are honored you chose us to be part of your fitness journey.

To show our appreciation, qualifying members earned a FREE month of membership because we believe in giving back to those who continue showing up for themselves and their goals. Congratulations on one amazing year! Cheers to many more years ahead.

06/02/2026

6,000 lbs of flooring - done in a day and a half. 💪

Thank you to our amazing Fit Fam - Nathan, Wyatt, Clancy, Virginia, Joelle, our children & friend’s kids, for helping remove over 100 old mats, move heavy equipment, and lay the new flooring at our Fruitland location! Your support, hard work, and willingness to jump in mean the world to us.

This gym is more than a fitness center, it’s a community and we feel so blessed. ❤️

The remainder strip will be finished when the new turf is out of production. We can’t wait to showcase the final piece.

Address

540 S 16th Street Unit 117
Payette, ID
83661

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