07/20/2026
Some days I want to throw my phone in the river.
The calls, the emails, the billing, the toiletsâitâs always the toilets LOL âand then⌠content. Itâs a lot, especially on top of working a totally separate job I have a completely different degree for (đŤŁđŤ¨)
The reality is, Iâm a clinician. A clinician who has to make content to keep her small business alive. I am not a content creator pretending to be a clinician.
And whatâs worse? Every little post, blog, and reel I make, I get totally wrapped up in feeling cringe. Like massively cringe.
But then days come along where I realize: it doesnât actually matter if I feel cringe or not.
Because each time I post, our intakes go up. Our support products sell. Our engagement boosts. I mean Duh but still.
Posting is what keeps my clinic full. Itâs what keeps my teamâs schedules plentifulâand I have a whole team I need to think about.I have the future generations to think about with students joining our clinic.
Posting is what helps me connect with other business owners like Kylie Davis M.S. CCC-SLP here in Montrose, CO and Leroy and Company Dog Training in Scranton, PA.
And posting is what helps peopleâyoung and agedârealize there is actually help out there for them.
The cringe is real, but the impact is⌠shockingly bigger. So if youâre doing the exact same thing and feeling the cringe today⌠may I suggest you simply carry on. đ