06/01/2026
Bobbi Misiti
Public Relations Officer Candidate Statement
(2027–2028 Term Candidate)
"I am honored to put my name forward as a candidate for Public Relations Director of the National Association for Holistic Aromatherapy.
MY JOURNEY
I do so with thirty-five years of teaching at the intersection of movement, aromatherapy, and public wellness education. Aromatherapy has given me more than a profession. It has given me a framework for living; a way of understanding the body, the mind, and the plants as a unified, intelligent system. I believe that story deserves to be told more powerfully and more broadly. Healthcare providers, in particular, need to understand what this profession offers in modern clinical environments.
I share our team’s mission to advance the practice of aromatherapy by fostering an inclusive, vibrant, and member-driven community that inspires the profession and the public. Our shared vision is a united aromatherapy community; diverse, empowered, and proud, leading the way in professional excellence and public education. I intend to put that vision to work.
QUALIFICATIONS AND RELEVANT EXPERIENCE
I am the founder of BeFit Body & Mind, where I have been in independent practice since 1990, specializing in yoga, aromatherapy, and whole-health lifestyle education. I am a NAHA Level 3 Certified Clinical Aromatherapist, a Functional Medicine Certified Health Coach, and a Level 2 Certified Pranayama Teacher. These credentials reflect a career spent at the leading edge of integrative wellness—always asking how the science of natural medicine can be communicated in ways that are accessible, credible, and genuinely useful to real people living real lives.
Over more than three decades, I have taught in the United States and Hawaii, and internationally in places such as Romania, Poland, the Czech Republic, Germany, South Africa, Egypt, and many more, communicating complex ideas about natural medicine to diverse audiences. Teaching across cultural and linguistic differences has sharpened my instinct for what lands, what resonates, and what builds genuine understanding in people encountering unfamiliar ideas. That instinct is at the core of good public relations work.
I have created Learn & Thrive (learnandthrive.org), a free public education platform dedicated to helping people live healthier, more natural lives. Building and sustaining that platform has given me direct, hands-on experience in every dimension of public communications: content strategy, audience development, digital platform management, editorial voice, and the ongoing work of building trust with a public that has no shortage of wellness information and is looking for sources they can genuinely rely on. I understand what it takes to translate the depth of our discipline into language that resonates with people who are just discovering it, and with institutions that have not yet taken aromatherapy seriously.
I produce content regularly across written, digital, and in-person formats. I understand the mechanics of communications strategy as well as its creative demands. And I understand, perhaps above all, what it means to show up consistently over time—to build an audience not through a single campaign but through the sustained, authentic, high-quality presence that earns real trust.
GOALS FOR THE POSITION
Develop a Consistent Public Voice: Build a clear, professional, and inspiring communications strategy for NAHA across all platforms, so our association speaks with one credible, authoritative voice.
Launch a Public Education Campaign: Create a meaningful, ongoing campaign to raise awareness of aromatherapy’s clinical benefits, safety, and professional standards that reaches beyond our existing community into mainstream wellness, integrative healthcare, and media.
Cultivate Media Relationships: Build working relationships with journalists, podcasters, wellness publications, and healthcare platforms to position NAHA as the go-to authoritative source on aromatherapy.
Spotlight Our Members: Create regular opportunities to showcase members’ unique clinical expertise, businesses, and stories as part of NAHA’s public-facing content; honoring our community while elevating the profession.
Modernize Digital Presence: Hire a social media content creator that educates, engages, and invites new practitioners, students, and the curious public into our world.
Positioning NAHA in Integrative Health Conversations: The growing mainstream interest in integrative healthcare represents one of the most significant opportunities in the history of our profession. As PR Director, I will work to ensure that NAHA is actively present in the spaces where integrative health practice and public perception are being shaped. This requires a clear, consistent, and credible organizational narrative—one that tells the story of aromatherapy’s evidence base, its clinical applications, its safety record, and its potential contribution to a more integrated, collaborative, and humane model of healthcare. I will develop and steward that narrative with the care and conviction it deserves.
STATEMENT OF INTENT
Running alongside Jade Shutes for President, Denise Cusack for Vice President, Bekki Fishelson Kuber for Treasurer, and Margo Hertzfeld for Secretary, I’m part of an aligned team that built this platform together. We step forward as a unified slate because we realize that a truly collaborative future cannot be built by one person alone; it requires a harmonious circle of leadership.
Our mission is to advance the clinical practice of aromatherapy by fostering an inclusive, vibrant, and member-driven community that bridges botanical science with integrative healthcare to inspire both the profession and the public. Our vision is a united aromatherapy community—diverse, empowered, and proud—leading the way in professional excellence, research, education, and the clinical recognition of aromatics as a healing art and science.
Two of our five shared pillars are the foundation of everything I intend to do in this role: Integrating the Profession into Healthcare—the belief that aromatherapy deserves its permanent place in the future of healthcare, and that NAHA should be the credible, trusted voice that gets it there—and Growing Together, our commitment to a culture where members feel informed, inspired, and genuinely connected to the mission. What I bring is thirty-five years of building public trust in natural medicine as an educator, communicator, and platform builder. I bring a practitioner’s depth of knowledge, a teacher’s instinct for what resonates, and a communicator’s commitment to quality, consistency, and clarity. It would be a true honor to serve.
CONFERENCE AVAILABILITY
I confirm that I am available and fully committed to attending the NAHA Biennial Conference as required of the Public Relations Director.
VOLUNTEER TIME COMMITMENT
I am prepared to commit 10 hours per week to my duties as Public Relations Director of NAHA.
It would be a true honor to serve this organization and this profession. If you have questions about my platform or my vision for NAHA, I welcome the conversation."
With warmth and genuine excitement for what we can build together,
Bobbi Misiti
Founder, BeFit Body & Mind | NAHA Level 3 Certified Clinical Aromatherapist
Functional Medicine Certified Health Coach | Level 2 Certified Pranayama Teacher
Creator, Learn & Thrive (learnandthrive.org)
International Educator
Candidate for Public Relations, NAHA 2027–2028 Term