The Aligned Practice

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The Aligned Practice Helping wellness providers stay fully booked
Without burnout, confusion, or a huge budget.
14 years in the massage business.

Follow for simple, effective marketing that actually works.

I KNOW. IT'S NOT EVEN HALLOWEEN YET. 🎃😂· · ·But hear me out...While everyone else is thinking about costumes and candy, ...
10/27/2026

I KNOW. IT'S NOT EVEN HALLOWEEN YET. 🎃😂

· · ·

But hear me out...

While everyone else is thinking about costumes and candy, I'm over here thinking about gift certificate sales, holiday bookings, and how to make sure January doesn't feel like a financial hangover. 💸

Here's the thing: Your holiday marketing needs to start BEFORE everyone starts spending.

And I know you've got approximately 847 other things on your to-do list.

So I made you a plan. ❤️

🎁 My FREE Holiday Marketing Playbook includes a 6-week, step-by-step plan with ready-to-use ideas for:

🎄 Social media posts
🎄 Client emails
🎄 Gift certificate promotions
🎄 Google Business Profile updates
🎄 Keeping clients booking into the new year

No staring at a blank screen. No scrambling to throw together a Black Friday special. Just a plan you can actually follow.

And yes, you have my full permission to roll your eyes at me for bringing up Christmas in October. 😂

🎁 Grab your FREE Holiday Marketing Playbook:

👉 link in bio

Now tell me... are you already planning your holiday promotions, or are you still mentally in August? 👀

10/26/2026

I wanted to make massage accessible. I also wanted to pay my bills. Apparently, I hadn't figured out how to do both yet. 😂

When I owned my massage studio, I offered sliding-scale pricing because I knew some people genuinely needed it.

But one client really tested that generosity.

She regularly paid my reduced rate, used donated massage gift certificates from her workplace, and then casually told me about her Mercedes and international vacation.

Meanwhile, I was barely paying myself.

I eventually ended my sliding-scale pricing, and she stopped coming.

Here's what I learned:

❤️ Generosity needs boundaries.

❤️ Accessibility shouldn't come at the expense of your own financial stability.

❤️ You can care deeply about people AND run a profitable business.

If I were doing it again, I'd create a defined number of reduced-rate appointments, clear eligibility guidelines, and a budget for how much I could sustainably give. Then I would get the program in front of the right people.

Because giving back should be intentional, not something that slowly drains your business.

Have you ever had someone take advantage of your generosity in business? I want to hear your story. 👇

Stop guessing and start growing your practice· · ·You spend so much of your day making sure other people feel comfortabl...
10/24/2026

Stop guessing and start growing your practice

· · ·

You spend so much of your day making sure other people feel comfortable, safe, supported, and cared for.

But when was the last time you let someone do the same for you? ❤️

As massage therapists, we can get so used to giving that we forget how important it is to receive.

You deserve rest that doesn’t have to be earned. Care that requires nothing in return. And time when you’re not responsible for anyone else’s needs.

Taking care of yourself is part of building a sustainable practice, too.

So here’s your gentle reminder: book the massage, take the afternoon off, let someone take care of YOU for a change.

💕 When was the last time you were on the receiving end of a massage?

Forget your zodiac sign. We’re doing anatomy-based personality types now.Are you connective tissue, holding everyone tog...
10/23/2026

Forget your zodiac sign. We’re doing anatomy-based personality types now.

Are you connective tissue, holding everyone together? Muscle tissue, getting ALL the things done? Or nervous tissue, overanalyzing a two-word text message for the next three business days? 😂

I think I’m connective tissue. I love bringing people, ideas, and information together. But I also have a habit of taking responsibility for things that aren’t mine to hold together. 😅

Your turn! Which tissue are you, and is your “issue” painfully accurate?

Tell me in the comments! Bonus points if you tag a fellow anatomy nerd whose tissue type you already know. 😂

P.S. This personality test is backed by absolutely zero scientific research. The anatomy is real. The personality assessments? Questionable at best. 🤣

10/21/2026

I spent 10 years running a massage studio, and I would have LOVED to have something like this back then. 😂

Someone to help me brainstorm marketing ideas, work through pricing decisions, get organized, or figure out what the heck I should work on next.

That's one of the reasons I'm so excited about what AI can do for small wellness businesses.

And I want to show you how to actually USE it. No complicated tech talk. No overwhelming tutorials. Just practical things that make running your business a little easier.

🤖 Tomorrow at 8 AM Pacific, I'm kicking off YOUR PRACTICE, SMARTER, a free eight-week AI training series for massage and wellness professionals!

Session 1: Meet Your New AI Assistant
In 30 minutes, we'll cover:
✅ Which AI tools are worth exploring
✅ How to ask questions that get genuinely useful answers
✅ How to give AI context about YOUR practice
✅ Five practical ways to start using it right away

We're even going to build a simple AI business assistant together!

You'll leave with a reusable practice profile and five prompts you can put to work immediately.

💜 FREE | Thursday, Oct. 22 | 8 AM Pacific

Join me live in my Facebook group, Business Help for Wellness Providers. Replay available!

👉 Join the event: comment AI, and I will send you the link, or look for it in my bio.

You look at your scheduler and see way too much empty space. 😩And immediately, your brain starts going:Should I run a sp...
10/20/2026

You look at your scheduler and see way too much empty space. 😩

And immediately, your brain starts going:
Should I run a special?
Are my prices too high?
Is everyone else slow too?
Do I need to post more?

That pit in your stomach turns into a hurricane and the walls start caving in.

When you own a massage practice, a slow week can feel incredibly personal. Especially when the bills don’t stop coming.

I spent 10 years running my massage studio, and one of the biggest things I learned was that you can't just sit around hoping the phone will ring.

You have to give people reasons and opportunities to book.
And sometimes that means doing things that feel a little uncomfortable.

I HATED networking. But I went door-to-door introducing myself to neighboring businesses, invited business owners in for massages, participated in community events, and made sure people in my neighborhood knew we existed.

It wasn't glamorous, and it didn't fill my schedule overnight. But those relationships helped build my business.

The same goes for following up with past clients, asking people to rebook, and making it ridiculously easy for someone to grab an appointment.

None of these things are complicated. But they do require consistency, and that's usually the part we struggle with when we're already wearing 15 different hats. 😂

I put together a few things you can do THIS WEEK to start getting more people through your door.

My challenge to you: Pick TWO and actually do them. Don't just save this post and forget about it. (I'm guilty of that too. 😂)

And I'd love to know: What's worked best for you when business gets slow? Let's share some ideas and help each other out. 💜

P.S. If coming up with marketing ideas and staying consistent is where you struggle, check out Practice Promotor - link in bio. I built it to make that part of running a practice a whole lot easier.

Every year it goes the same way. November is quiet, December gets slammed, and the gift card post goes up on the 22nd, a...
10/19/2026

Every year it goes the same way. November is quiet, December gets slammed, and the gift card post goes up on the 22nd, after everyone already bought candles.

This year Practice Promotor writes it all for you. Your Halloween posts this week, then your whole holiday plan: gift cards, last-minute openings, the New Year rebook. Written in your voice, scheduled, done.

Start free, link in bio.

10/18/2026

👻 BOO! When was the last time you gave your Google Business Profile a little attention?

Because while you're busy trying to figure out what to post on Instagram, there are people in your neighborhood Googling "massage near me" RIGHT NOW.

And I'd really love for them to find YOU.

Here are 3 things you can do this week to help your practice show up and turn those searches into appointments:

👻 1. Add some fresh photos. Your treatment room, your space, your smiling face! Help potential clients picture themselves walking through your door.

👻 2. Give your services some love. Go beyond "60-minute massage." Describe who it's for, what you help with, and what clients can expect. Use the words your ideal clients actually search for.

👻 3. Ask for a Google review. Send a quick message to a happy client with your review link. And don't forget to respond to the reviews you already have!

These little updates can help Google better understand your business AND make it easier for potential clients to choose you.

And the best part? They're FREE.

I've put together a free Google Guide to help you get your practice found by more local clients.

Grab it through the link in my bio! 💜

Now tell me...when was the last time you updated your Google Business Profile? No judgment. 😂

What if you had someone helping you grow your wellness business who actually remembered your goals, knew your numbers, a...
10/17/2026

What if you had someone helping you grow your wellness business who actually remembered your goals, knew your numbers, and helped you figure out what to do next? 👀

When I owned my massage studio, I spent SO much time trying to figure everything out myself.

What should I charge? How do I get more clients? What should I post this week? Am I actually making enough money for all the hours I'm working?

And even when I had a plan, finding the time to actually DO it was another story. 😅

That's why I built Practice Promotor. 🌱

It's the business support I wish I'd had when I was running my studio.
Here's what it can help you do:
✨ Make decisions with confidence. Tell it your income goals, how much you want to work, and what matters most to you.
✨ Know what to focus on. Luma, your AI business assistant, helps you make sense of your numbers and identify your next best moves.
✨ Get your marketing done. Social posts, emails, and Google updates written for your practice, ready for you to review and schedule.
✨ Price for the life you want. Calculate rates based on your expenses, income goals, and even how much vacation you want to take.
✨ Stop feeling so overwhelmed. Get five manageable actions each week that help you move your business forward.

Because building a successful practice should also mean having time to enjoy the life you're working so hard to create. ❤️

And you can start for FREE!
You'll get the pricing calculator, 10 Luma messages each month, and a 14-day trial of the full app. No credit card required.

👉 Check it out at the link in my bio or comment “get it” and I will send the link your way.

I'd love to know: If you had a business partner helping you every week, what's the FIRST thing you'd ask for help with?

Pricing? Getting clients? Marketing? Or just figuring out where to start? 👇

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