Avendelle Assisted Living

05/30/2025

It is with great sadness that we share the passing of Esther Cromwell, founder of Avendelle Assisted Living. Esther passed away due to complications from surgery.

Esther’s journey from Sierra Leone to building one of the most trusted names in senior care was marked by vision, courage, and deep compassion. As a woman of color, immigrant, and entrepreneur, she transformed how we care for seniors and inspired others to do the same.

She is survived by her husband, Douglas Cromwell, and their two children, Sebastian and Ellie.

Even in her final moments, Esther was thinking ahead. Her wish was for Avendelle to remain a beacon for entrepreneurs — and a place where seniors live safely, with dignity, care, and love.

We will ensure that we carry that vision forward. Her legacy lives on in every home, every caregiver, and every life we touch.

09/01/2024

08/31/2024

Pioneering a New Path in Elder Care! Our innovative approach shattered the mold, allowing residents to age in place with dignity. Explore how our model is redefining the industry and empowering families.

08/28/2024

Make a difference in the lives of others while building a successful business!
We're selective about who joins our team, but if you have a great heart and a willingness to learn, we'd love to chat.
Let's grow together and provide exceptional care for our elderly population!

08/28/2024

Invest in Your Future with Avendelle Franchises

Are you looking for a business opportunity that offers both financial success and personal fulfillment? Look no further than Avendelle! Our franchise model offers you the chance to enter the growing senior care industry, where the demand for high-quality, personalized care is stronger than ever. With Avendelle, you'll be able to provide a warm and nurturing environment for seniors, offering them a home away from home.

Franchising with Avendelle means you'll have access to our extensive training programs, which cover everything from day-to-day operations to regional business development. Our senior staff will work closely with you to ensure you have the knowledge and tools needed to run a successful senior care home. Additionally, our support doesn't stop after the initial training. We offer continuous assistance with marketing, technical support, and networking opportunities, helping you grow your business and achieve your goals.

Our franchisees are more than just business partners; they're part of the Avendelle family. We are committed to your success and will stand by you as you build a thriving business that provides essential services to seniors. Don't miss this opportunity to make a meaningful impact while securing your financial future. Contact us today to learn more about franchising with Avendelle!

08/27/2024

The Avendelle Approach: Compassionate Care Above All

Compassionate care is at the heart of everything we do at Avendelle. Our philosophy is simple: treat every resident with the kindness, respect, and dignity they deserve. This approach shapes our interactions with residents and their families, our training programs, and our daily operations. At Avendelle, we understand that transitioning to senior care can be challenging, and we strive to make this experience as smooth and positive as possible. Our staff is trained to provide empathetic and personalized care, ensuring that each resident feels understood and supported. It's this compassionate approach that makes Avendelle a trusted choice for senior care.

01/19/2019

Look at what I found my staff doing yesterday... I was very impressed and pleased to see such engagement with our residents!!

08/12/2018

07/23/2018

New and improved Avendelle at Waterford Landing. Renovations took a little longer than expected, but it was totally worth it!!

07/14/2018

via ripl.com

05/30/2016

We currently have a few openings for residents. We have semi-private and private rooms available. Please contact Esther Cromwell at 919-278-8120 for additional information. We are willing to pay a $2,000.00 referral fee to anyone that refers a client to us that moves in if they mention this post.

12/20/2014

11/06/2014

The Haven at Waterford Landing has an opening available for a resident! Please call 919-278-8120 to schedule a tour!

04/21/2014

The Haven is having a Discovery Day for anyone interested in being involved with the franchise on May 3rd. Let me know if you want details.

01/12/2014

The Haven at Waterford Landing, LLC has once again earned a deficiency-free Sate inspection. Thank you to all of the staff who helped to make this possible!