Equinessence

09/09/2026

I’m excited to share that my product lines and business divisions, now including Optimizing Equine Performance & Recovery® and Canine Relief Products®, are officially registered trademarks!

This trademarking journey was a progressive process that began over five years ago when I set out to legally protect my brand. I’m sharing this milestone today to highlight the value of trademarking your business, in hopes of helping other entrepreneurs grow and safeguard their work.

When you start building a brand in any industry, legally protecting your IP (Intellectual Property) is important, especially for small businesses.

I now hold 5 registered trademarks:
💎 P.R.O.11® (my sCorp and professional sports division through Elite Athletic Consultants)
💎 Equinessence®
💎 Equine Relief Products® (Equine Relief Products)
💎 Canine Relief Products®
💎 Optimizing Equine Performance & Recovery® (for the OEPR Program)

Owning registered trademarks grants exclusive rights to use those exact terms, names, and slogans for my business divisions. Intellectual property is also a tangible business asset that grows in value as your brand grows. Trademarking isn't only a legal step; it’s an investment in your company's reputation and legitimacy.

This is why I invested in my trademarks:

🔹 Trust & Authenticity: When you see the ® symbol on my products, I want you to know that you’re getting genuine, exclusive, trusted product formulas and educational information.

🔹 Protecting My Innovations: Trademarks prevent confusion in the marketplace and protect the hard work that I have put into formulating my equine and canine products, and the educational programs that I’ve developed.

🔹 Building for the Future: Protecting my intellectual property ensures that I can continue growing and serving professional athletes, animals, owners, and professionals within the industry for years to come. This aligns with my goal of increasing the standards of athletic care in professional sports and the animal industry through professional services and education.

Your brand deserves your full dedication, protection, and patience. Short cuts don't build lasting success, resilience does. Surround yourself with a community that believes in your vision, nurtures your growth, and stands by you on this incredible entrepreneurial journey. It truly takes a village, and I’m thankful for those who have mentored me over the years which has allowed me to be where I am now.

These images are a sneak peak into some of my divisions. Don’t ever limit yourself or your ability to succeed. ✨

09/01/2026

I truly love this product, and seeing the results it produces! I created this out of need for Faith’s original wound, and named the product after her. More information about Equine Relief Products can be found on the Equinessence® and Elite Relief Products websites.

08/26/2026

The second segment of the BTS on the final day of the May ATS Certification Course, hosted by Jada Smith and Tracy Savage.

This shows that comprehensive training can, and should, be fun! When you allow yourself to laugh, stress eases away, and the learning continues in a positive way.

Every single class authentically builds its own unique dynamic, and this group was no exception! From Tracy’s “special vocabulary” additions, to Fro-Yo (frozen yogurt) runs after class.

I’m beyond proud of the dedication (and laughter) this group brought every step of the way, and it makes me smile to watch these videos. ❤️

08/25/2026

This memory popped up today! A throwback to May, when Jada Smith (our current youngest ATS Certified Therapist at just 17 years old) interviewed me at the end of class. Wait until the end to find out what they want my next project to be…💃🏽

I truly loved working with this group! Through all the comprehensive course hours, we shared so many laughs and created great memories together. Every single student in this group has officially completed their certification process!

Stay tuned as I’ll be sharing more videos soon to showcase all the amazing ATS Certified Therapists from this group!

Students from this May course:
• Jada Smith from Illinois
• Tracy Savage from Oregon
• Taylor Taylor from Oregon
• Audrie Codding from Idaho
• Mishelle Terry from Ontario, Canada
• Rylee Russell from Oregon

08/22/2026

𝐀 𝐂𝐨𝐦𝐩𝐚𝐫𝐚𝐭𝐢𝐯𝐞 𝐆𝐮𝐢𝐝𝐞 𝐭𝐨 𝐄𝐥𝐞𝐜𝐭𝐫𝐨-𝐀𝐜𝐮𝐬𝐜𝐨𝐩𝐞 𝐚𝐧𝐝 𝐄𝐥𝐞𝐜𝐭𝐫𝐨-𝐌𝐲𝐨𝐩𝐮𝐥𝐬𝐞 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲: 𝐈𝐧𝐬𝐭𝐫𝐮𝐦𝐞𝐧𝐭 𝐌𝐨𝐝𝐞𝐥𝐬, 𝐂𝐚𝐥𝐢𝐛𝐫𝐚𝐭𝐢𝐨𝐧, & 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠

When investing in the Electro-Acuscope/Myopulse Therapy System and its technology for human or animal care, independent and unbiased research is essential. This applies not only to evaluating equipment models, but to understanding training and calibration standards as well.

Swipe through these charts for a side-by-side comparative overview of primary Biomedical instrument models, including the Acuscope, Myopulse, and Equiscope.

The choices you make directly impact your results and the level of care you provide. Here are key facts you want to know:

• 𝐃𝐞𝐜𝐚𝐝𝐞𝐬 𝐨𝐟 𝐒𝐜𝐢𝐞𝐧𝐭𝐢𝐟𝐢𝐜 𝐁𝐚𝐜𝐤𝐢𝐧𝐠: Biomedical instruments carry a decades-long history of clinical success across four generations of technology. Each model holds FDA clearance, ensuring strict standards of safety and efficacy when used as directed.

• 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 & 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐚𝐛𝐢𝐥𝐢𝐭𝐲: This technology continuously evolves. Featured here are 3rd and 4th generation models, which are the primary units in active use today that can be fully serviced to maintain precise safety specifications.

• 𝟒𝐭𝐡 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐓 𝐌𝐨𝐝𝐞𝐥𝐬: Today’s T Models combine advanced biofeedback processors with modern engineering refinements, representing top-tier therapeutic technology.

• 𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐂𝐚𝐥𝐢𝐛𝐫𝐚𝐭𝐢𝐨𝐧: Each model is factory-calibrated for specific tissue types, cellular functions, and physiological needs. Choosing the right calibration for your practice (whether professionally or for personal use) ensures optimal performance and results.

• 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬: Equipment is only half the equation. When comparing training programs, always evaluate the legitimacy of the educational program, instructor credentials, scope-of-practice adherence, post-training support, and total required training hours.

𝐏𝐥𝐞𝐚𝐬𝐞 𝐍𝐨𝐭𝐞: This content is strictly for educational purposes and consumer awareness. All details may be independently researched and validated. Pricing may vary between distributors.

© 𝟐𝟎𝟐𝟔 𝐄𝐪𝐮𝐢𝐧𝐞𝐬𝐬𝐞𝐧𝐜𝐞® • 𝐀𝐥𝐥 𝐑𝐢𝐠𝐡𝐭𝐬 𝐑𝐞𝐬𝐞𝐫𝐯𝐞𝐝

08/12/2026

Join us tomorrow evening for a FREE webinar to learn accurate information about the Electro-Acuscope/Myopulse Therapy System!

There will be a 45 minute presentation by Molly Wells, followed by an open Q&A session. All questions and topics are welcome!

There are no obligations to join, only your desire to learn.

Registration is required. The registration link can be found in our stories, comment section, or on the Equinessence® website on the Schedule page.

We hope you can join us!

08/11/2026

Thank you for sharing your story Bethany Ann Weinkauf! Your level of dedication is admired!

Bethany took multiple flights in for class to meet her hours. We collectively worked on a creative plan for her to make it work, and now she’s an ATS Certified Therapist!

I’m so proud of you!

Bethany owns J & B Equine LLC in Edgerton, Minnesota.

𝐋𝐞𝐭’𝐬 𝐦𝐞𝐞𝐭 𝐭𝐡𝐞 𝐟𝐚𝐜𝐞𝐬 𝐚𝐧𝐝 𝐧𝐚𝐦𝐞𝐬 𝐛𝐞𝐡𝐢𝐧𝐝 𝐉 & 𝐁 𝐄𝐪𝐮𝐢𝐧𝐞!
We’re Bethany & Jordan, the husband-and-wife duo that make up J & B Equine.

J & B Equine was founded in 2024 when we became dealers for 𝐂𝐮𝐛𝐞𝐢𝐭 𝐇𝐚𝐲 𝐂𝐨. What started as a passion for providing our own horses with quality nutrition quickly grew into something we wanted to share with other horse owners and professionals, too. In 2026, I decided to take the next step and expand what J & B Equine could offer. In April, I traveled to California to train under Molly Wells through her Equinessence ATS Certification training program in Acuscope & Myopulse Therapy. I officially became ATS Certified on June 1st, 2026.
For us, this was not simply about adding another service to our business. It’s about continuing to learn, growing our knowledge, and finding better ways to support the horses we know you care so deeply about.

We live North out of Edgerton, MN where we operate a family farm, feedlot, and cow-calf pairs. Both Jordan and I have been around horses for most of our lives. Jordan grew up with horses through the influence of his grandpa, while I am the first in my family to pursue horses. Jordan now enjoys leisure riding and accompanying me to barrel races, while I still compete in barrel racing. I am also a Licensed Veterinary Technician and spent 5 teching years in an equine practice. Horses and animals have shaped so much of who we are and have brought some of the most incredible opportunities, experiences, and people into our lives!

And that’s really where the passion of J & B Equine comes from.

𝑸𝒖𝒂𝒍𝒊𝒕𝒚 𝒊𝒔 𝒘𝒉𝒂𝒕 𝒎𝒂𝒕𝒕𝒆𝒓𝒔 𝒎𝒐𝒔𝒕 𝒕𝒐 𝒖𝒔.

We believe that animal wellness is the foundation of a successful breeding program, a strong performance horse, rehabilitation, and even the old-timer happily enjoying their days in the pasture. Whether we’re talking nutrition, maintenance, rehab, or helping a horse feel their best, our goal is always the same:

𝐓𝐨 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐞 𝐡𝐨𝐫𝐬𝐞 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐢𝐧𝐬𝐢𝐝𝐞 𝐨𝐮𝐭.

We’re incredibly grateful for the people and horses who have trusted us along the way, and we’re excited for everything that’s yet to come for J & B Equine!

Thank you for being here and following along as we continue to learn, grow, and do what we love. 🤍

𝐉 & 𝐁 𝐄𝐪𝐮𝐢𝐧𝐞
𝑺𝒖𝒑𝒑𝒐𝒓𝒕𝒊𝒏𝒈 𝒚𝒐𝒖𝒓 𝒉𝒐𝒓𝒔𝒆 𝒇𝒓𝒐𝒎 𝒕𝒉𝒆 𝒊𝒏𝒔𝒊𝒅𝒆 𝒐𝒖𝒕

08/06/2026

I love this story, and Tara Ihde’s journey! Thank you for sharing this. It shows that anything is possible when you’re dedicated to your dreams, and are surrounded by people who support you in reaching them. I’m incredibly proud of you, and am so happy to see you making a positive difference in our industry!

Tara is the owner of T’s Equine Touch in Filer, Idaho. ❤️

07/31/2026

𝐓𝐡𝐞 𝐒𝐜𝐢𝐞𝐧𝐜𝐞 𝐁𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 “𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝟑𝐬”

When starting a new patient on an Acuscope and Myopulse regimen, an Initial Series of 3 consecutive sessions isn't just a suggestion, it's a physiological necessity. Scientific studies have shown the long term benefits of this detailed approach.

Most people wouldn’t question a structured protocol for regenerative procedures (IRAP, PRP, Stem Cells, ESWT), and microcurrent therapy requires that exact same commitment to get true results.

Here is the “why” behind the cumulative effect:

🔹 𝐂𝐞𝐥𝐥𝐮𝐥𝐚𝐫 𝐌𝐞𝐦𝐨𝐫𝐲 & 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦: The Acuscope and Myopulse work at the microamperage level (microcurrent) using real-time biofeedback (also known as “AI”). One session initiates the repair or recovery process, however it will not provide optimal and long lasting care to meet your animal’s needs. Consecutive sessions allow the tissue to hold the corrected electrical potential for the self repair process to occur.

🔹 𝐓𝐡𝐞 𝐂𝐮𝐦𝐮𝐥𝐚𝐭𝐢𝐯𝐞 𝐄𝐟𝐟𝐞𝐜𝐭: Each treatment builds directly upon the cellular adjustments of the last, preventing the tissue from resetting back to its baseline of a depleted, hyperactive, or damaged state.

🔹 𝐅𝐫𝐨𝐦 𝐀𝐭𝐡𝐥𝐞𝐭𝐢𝐜 𝐂𝐚𝐫𝐞 𝐭𝐨 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐑𝐞𝐡𝐚𝐛𝐢𝐥𝐢𝐭𝐚𝐭𝐢𝐨𝐧: Single, isolated sessions offer temporary relief, insufficient, and incomplete care. A dedicated series and thorough programs drive lasting repair, tissue recovery, sustained and optimized performance.

Trust the science, understand the needs of animal physiology, and believe that consistency is what creates true results.

This is an important part of what I teach in my ATS Acuscope/Myopulse Courses. If an ATS Certified Therapist is suggesting program options and starting your animals properly, they ultimately have their best interest at heart (and yours as well).