09/17/2026
Next week is National Falls Prevention Awareness Week.
A great initiative that helps create awareness around such a significant issue.
However, falls prevention has a branding problem.
Nobody wakes up thinking:
“Today I'm going to improve my falls-risk profile.”
They think:
“I want to keep hiking.” or “I want to travel.” or “I want to dance at my granddaughter's wedding.” or “I want to walk around the neighborhood.”
Those are some of life's simple pleasures, but they often ensure real quality of life.
Falls prevention isn't about avoiding life, it's about being able to keep doing it.
So during Falls Prevention Awareness Week, let's talk less about what people shouldn't do and more about helping people stay strong, capable, confident and independent enough to do the things they actually want to do.