06/21/2026
We're a few months into this now and I still can't explain how thankful I am for everyone who has joined. A little background on everything, I've been into fitness for about 20 years. For at least the last 15, I've had the desire to open my own gym and do it my way. About a decade ago, I realized that would probably never happen, but I still wanted to be a motivational voice so I started working on a clothing line that never materialized, but I saved dozens of designs over the years. I get asked about the name all the time and it's simple...it's the name of a Transformer. I always loved the look of him from the movies, but the name fit the theme I was looking to present of being tough and strong mentally and physically. To say that I invested time into this idea doesn't do it justice because I custom designed every letter A-Z specifically for this project as well as the logo. That's how much it means to me for it to be perfect and all mine. That's why, when you see shirts, hats, pants, etc for sale with this logo, you know that every one of them will be of the highest quality and battle tested before it ever reaches the consumer. I love it so much seeing everyone wearing the 24/7 shirt at the gym or out and about. That feeling is indescribable. Thank you all!
