09/08/2026
Counter-intuitive truth about practice marketing: Owners should never cold-call physicians themselves.
When owners are good at outreach, referrals come to them personally rather than the practice. This kills scalability.
The solution? Have marketing representatives handle physician outreach. They build relationships that drive referrals to your practice, not just you. This creates sustainable growth through systems rather than depending on one person's reputation.
What strategies have worked for growing your practice-wide referrals?