06/05/2026
Of all of our senses, our sense of smell is the one that has the closest ties to our memories.
Part of that is because our olfactory system (specifically our olfactory bulb) is connected directly to our brains. 🧠
The knowledge of this has brought about more research into what is known as the Proust Effect or Proust phenomenon.
There is even newer research that indicates that a part of the olfactory bulb known as the piriform cortex is able to serve as an archive for some long-term memories.
So per the linked discovery.com article, “not only does your brain's smell center connect right to its memory center, but it also stores long-term memories in-house.” 🤓
These are major reasons why aromatic therapy has been researched and shown to be successful in assisting with Alzheimer’s and dementia patients, as well as how scent can be beneficial in other areas such as with product marketing.
“Smell is a potent wizard that transports you across thousands of miles and all the years you have lived."
~ Helen Keller
Do you have an aroma that transports you? Let us know in the comments! 👇
Green, J. D., Reid, C. A., Kneuer, M. A., & Hedgebeth, M. V. (2023). The proust effect: Scents, food, and nostalgia. Current opinion in psychology, 50, 101562. https://doi.org/10.1016/j.copsyc.2023.101562
PMID: 36863096
El Haj M. (2022). ODor-evoked Autobiographical Memory in Alzheimer's disease?. Archives of clinical neuropsychology : the official journal of the National Academy of Neuropsychologists, 37(2), 513–520. https://doi.org/10.1093/arclin/acab074
PMID: 34491308
Jimbo, D., Kimura, Y., Taniguchi, M., Inoue, M., & Urakami, K. (2009). Effect of aromatherapy on patients with Alzheimer's disease. Psychogeriatrics : the official journal of the Japanese Psychogeriatric Society, 9(4), 173–179. https://doi.org/10.1111/j.1479-8301.2009.00299.x
PMID: 20377818
https://www.discovery.com/science/Why-Smells-Trigger-Such-Vivid-Memories
https://www.sciencedaily.com/releases/2017/12/171222092552.htm