07/15/2026
The Monthly Dose: Healthcare Consumerism
Healthcare decisions are starting to look a lot more like everyday consumer decisions. People increasingly expect the same things from healthcare that they expect everywhere else: transparency, convenience, personalization, and clear pricing.
According to a 2025 PwC healthcare consumer survey, 65% of consumers say they want a healthcare system focused more on prevention than treatment, signaling a major shift toward proactive and personalized care. Meanwhile, recent research shows 47% of adults report difficulty affording healthcare costs, making cost visibility and informed decision-making more important than ever.
As expectations continue to evolve, healthcare organizations are being challenged to deliver experiences built around trust, accessibility, and transparency, not just care itself.
How do you think consumer expectations are reshaping the future of healthcare?
