06/10/2026
"It's the difference between a job you own and an asset you can grow and sell."
The same 8 lessons kept surfacing about building an interventional practice:
•Wedge or service line? You can go cash-pay ketamine only, but on a panel of 5,000 gen psych patients, roughly 1,000–1,500 qualify for esketamine right now.
•Start with one modality, not all of them. Everyone who launched several at once said they regretted it.
•Plan for 12+ months of runway. Leases, permits, and payer negotiations all run long.
•Credential while you're still employed. Every week done early is a week you don't burn runway.
•Choose your EHR carefully. When billing and documentation live on separate systems, money leaks.
•Keep clinical in-house. Outsource billing, credentialing, and marketing to interventional specialists.
•Build referrals early. Word-of-mouth takes months to compound. (Referral guide linked in this blog)
•Start small but think long term. Nail the patient experience for one patient first, but set your foundations to scale to multiple providers.
All 8 lessons in the post in the comments.
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