Greater Monterey Bay Medical Association

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Greater Monterey Bay Medical Association

Serving Monterey, San Benito, Santa Cruz counties. Proud component of .

The Greater Monterey Bay Medical Association (GMBMA) is dedicated to promoting the science and art of medicine, protecting public health, & enhancing the medical profession. The Santa Cruz Monterey Medical Association (SCMMA) is a professional organization committed to advancing the science and art of medicine, safeguarding public health, and elevating the medical profession within Santa Cruz and

Monterey counties. As a component society of the California Medical Association, SCMMA collaborates closely with state and local entities to advocate for physicians and enhance community health. Our initiatives focus on supporting medical professionals through education, advocacy, and community engagement, ensuring the highest standards of healthcare for our region. These bios reflect SCMMA's mission and its integral relationship with the California Medical Association, emphasizing its dedication to both physicians and community health.

09/10/2026

The California Legislature is a consistent source of healthcare legislation, affecting the medical field state-wide and members locally. The GMBMA and CMA work to promote and resolve legislative, legal, and regulatory issues for the benefit of physicians and patients.

Visit https://bit.ly/4t8wtpQ to see legislation CMA is tracking for the current session of the California Legislature, and policy issues the SCMMA and CMA have advocated on over the past year.

09/07/2026

Webinar: Managed Care Contracting Strategies - Identifying Leverage and Building Your Business Case
Hosted by CMA

Date: September 15, 2026
Time: 12:15pm-1:15pm

Managed care contracting has become increasingly complex, with physician practices facing flat reimbursement, growing administrative burdens, narrow networks, and restrictive payor policies.

But practices may have more leverage than they realize.

Join the California Medical Association for a practical webinar on how to approach managed care contracting more strategically. Learn how to identify possible network pressure points, evaluate your practice’s value to a health plan network, use market and regulatory information effectively, and prepare for more productive contract discussions.

Register at https://bit.ly/3Smim2y

09/06/2026

"Coastal Physician" welcomes article submissions from our GMBMA members!

Email your article no later than Sept. 15 to editor Tira Hepker at [email protected].
Title the email: "Coastal Physician submission - MONTH"

09/04/2026

Wondering about the physicians who make up our Membership and how GMBAMA provides assistance to their practice?

We're pleased to share some insights from our 2025 Annual Report.

09/03/2026

Check out the July/August 2025 edition of "Coastal Physician" at https://bit.ly/4wX5aiH and keep up-to-date one happenings in the medical community in Monterey, San Benito and Santa Cruz counties.

09/02/2026

Webinar Series (Part 2): Responding to Coding Concerns: A Practical Guide to Audits, Reviews and Investigations
Hosted by CMA
September 10, 2026
12:15pm-1:30pm

Even the most well-organized physician practices can find themselves facing payor audits, downcoding, prepayment review, or requests for repayment based on coding analytics and statistical extrapolation methodologies that can create significant financial exposure. Independent and small-group practices are especially vulnerable because they may lack dedicated compliance and audit defense resources.

Join us for the second webinar in this practical two-part series focused on helping physicians, practice administrators, billers and practice leaders respond appropriately when coding concerns arise.

Register at https://bit.ly/4xZZ02s

08/31/2026

Our Mission
Physicians of the SCMMA are dedicated to the promotion of the science and art of medicine, protection of public health, and the betterment of the medical profession.

Our Values
• Community service
• Access to quality health care for all people
• Healthy communities
• Justice, equity, diversity, and inclusion
• Protection of the patient-physician relationship
• Protection of the profession of medicine
• Trust, integrity, honesty, transparency, and innovation
• Well being of physicians

08/27/2026

Stay Informed: Legislative Hot List

The California Medical Association's (CMA) Legislative Hot List delivers timely updates on key healthcare legislation impacting physicians and the practice of medicine across the state.

It's a curated snapshot of the most critical bills—part of the hundreds CMA actively monitors each legislative session—so you can stay informed and engaged where it matters most.

Explore the latest updates: https://bit.ly/4pCaPZI

For questions or local support:
Santa Cruz Monterey Medical Association
1975 Soquel Drive, Suite 215
Santa Cruz, CA 95065
(831) 479-7226 | (831) 455-1008

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08/25/2026

Need support managing the business side of your practice?

The California Medical Association’s Center for Economic Services (CES) offers expert guidance and proven resources to help physicians succeed. With over 125 years of combined experience, CES assists with:

– Unfair payment practices
– Contract evaluation and negotiation
– Operational efficiency

Whether you’re an independent physician or part of a group, CMA is here to help your practice thrive. https://www.cmadocs.org/practice-management

Contact SCMMA to learn more.
Santa Cruz Monterey Medical Association
1975 Soquel Drive, Suite 215
Santa Cruz, CA 95065
(831) 479-7226 or (831) 455-1008

08/21/2026

One Unified Voice

The Santa Cruz Monterey Medical Association (SCMMA), in partnership with the California Medical Association (CMA), represents more than 43,000 physicians across California—working together to advocate for the future of medicine and patient care.

Not a SCMMA/CMA member?
Join today and be part of shaping healthcare legislation and protecting the practice of medicine.

Santa Cruz Monterey Medical Association
1975 Soquel Drive, Suite 215
Santa Cruz, CA 95065
(831) 479-7226 | (831) 455-1008

Address

1975 Soquel Drive, Ste 215
Santa Cruz, CA
95065

Telephone

+18314797226

Website

https://www.cruzmed.org/

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