NURA USA

07/29/2026

Looking for a prebiotic fiber solution that delivers formulation flexibility?✅

FiberEssence® is NURA's prebiotic fiber blend, available in both organic and conventional options, offering exceptional functionality while supporting sugar reduction formulations across a wide range of applications.

Why choose FiberEssence®?
✔️ Low FODMAP to support digestive friendly products
✔️ Excellent solubility with low viscosity
✔️ Neutral taste and color
✔️ Suitable for a variety of applications

Whether you're developing your next functional beverage or expanding your product portfolio, FiberEssence® provides the versatility to help bring your next innovation to market.

▶️ Watch the video below to learn more about FiberEssence®.

👉Interested in FiberEssence®? Contact us at [email protected] to request a sample.

06/30/2026

🏔️ What makes Shilajit one of today's most sought after wellness ingredients?

From cellular energy and healthy aging to vitality and overall wellness, Shilajit is gaining recognition as a premium ingredient backed by both traditional use and emerging scientific research.

At NURA, our premium Himalayan Shilajit is backed by:
✔ High-altitude sourcing
✔ Purity testing
✔ Resin and water-soluble powder formats
✔ 20–80% standardized fulvic acid options

Whether you're developing supplements, active nutrition, or functional products, our ingredient solutions provide the flexibility to support a wide range of applications.

📖 Read our latest blog to explore the formulation opportunities behind Shilajit. 🔗 https://nurausa.com/shilajit-mineral-resin-for-energy-aging-and-vitality/

Explore the science behind Shilajit, a mineral-rich resin studied for energy, mitochondrial function, healthy aging, vitality, and supplement formulation opportunities.

06/22/2026

🚨 Make NURA part of your IFT FIRST 2026 plans.

We’re bringing fresh, summer ready concepts built around the trends shaping active nutrition and wellness:

☁️ Clear Protein Cold Foam
🍵 Superfood Matcha
🧊 Clear Protein Freeze Pop
🍏 Apple Creatine Gummies

And don’t miss our featured Breakfast Speaker Session:

💡 The Science Behind Euglena
📅 July 14 | 8:00–9:00 AM

Explore the human clinical research behind OkiOne™ Euglena Superfood and how it can support differentiated, innovative products across functional foods and beverages.

🎟️ Reserve your spot here:
https://info.ift.org/ift-first-okione-euglena-breakfast

06/11/2026

💪 What if a men's health ingredient could deliver clinically studied testosterone support in a single formulation?

TESTOLIFT™ is NURA's clinically studied men's health solution featuring Black Ginger Extract, Fenugreek Extract, and Zinc Methionine, enhanced with InSitu360° technology.

🔹 Clinically studied testosterone support
🔹 40% increase in total testosterone in a 12-week clinical study*
🔹 Supports energy, performance, strength, libido, and healthy aging
🔹 300mg daily dosage

Looking to differentiate your next men's health formulation?
📩 Contact us at [email protected] to learn more about TESTOLIFT™ samples and technical documentation.

06/08/2026

♂️Your Next Goal for is here!

TESTOLIFT™ is a men's health ingredient designed to support:
🔥 Healthy Testosterone Levels
⚡ Energy & Vitality
💪 Strength & Performance
🏃 Active Aging

Featuring:
✔️ Black Ginger Extract
✔️ Fenugreek Extract
✔️ Zinc
✔️ Proprietary InSitu360™ Technology

📈 Clinical research demonstrated a 40% increase in total testosterone at just 300 mg/day, making TESTOLIFT™ a compelling solution for men's health, sports nutrition, and healthy aging formulations.

👉 Learn more about the science behind TESTOLIFT™ in our latest blog: https://nurausa.com/testolift-a-smarter-mens-health-ingredient-for-testosterone-support-and-performance/

Testolift™ supports men’s vitality formulations with a clinically supported, non-hormonal complex for testosterone, energy, and performance.

06/04/2026

🚹 Achieving men’s health goals starts with the right ingredients.

As the men's health category grows, brands are seeking functional ingredients that support performance, healthy aging, and overall wellness.

At NURA, we provide science backed ingredients designed to support the next generation of men’s health innovation:
✅ TESTOLIFT™ – Supports testosterone, energy, libido, and healthy aging
✅ CLEARTEIN® – Protein solutions for performance and recovery support
✅ FiberEssence® Prebiotic Fiber – Supports gut health and digestive wellness
✅ Shilajit – Supports cellular energy and overall wellness

Whether you're developing a sports nutrition product, dietary supplement, or men's wellness formula, our team can help bring your next concept to life.

👉 Interested in sampling or starting a project? Reach out at [email protected].

06/01/2026

✨ We're getting ready for Institute of Food Technologists (IFT)!

Take a look at some of the refreshing prototypes NURA is bringing to Chicago.

👉 Swipe through to explore what's coming to Booth #1649.

❄️ Clear Protein Freeze Pops
7g Clear Vegan Protein • 4g Dietary Fiber • Reduced Sugar

☁️ Clear Protein Cold Foam
6g Clear Vegan Protein

🍵 Superfood Matcha
5g Dietary Fiber • 0.5g Euglena Superfood • beLP1 Postbiotic

📩 Interested in learning more or scheduling a meeting? Reach out at [email protected].

05/18/2026

✨ Meet Sara Osman, Logistics Coordinator & Customer Service Representative at NURA USA.

Sara supports daily operations through shipment coordination, customer support, and cross-team communication. With a background in biology, technical support, and customer service, she brings a detail oriented and solutions focused approach to her role.

Passionate about continuous learning and teamwork, Sara helps create positive experiences through reliable support and strong communication.

We’re excited to have Sara on the NURA team! 💚

05/14/2026

🌸 As demand for women’s wellness solutions grows, Shatavari is gaining attention for its versatility across today’s wellness focused formulations.

Shatavari is being explored in formulations supporting:
◆ Womens Wellness benefits
◆ Reproductive support
◆ Lactation support
◆ Healthy aging support

At NURA, our Shatavari ingredient is standardized up to 40% saponins and suitable for gummies, capsules, powders, and functional beverage applications.

📄 Interested in the science and formulation potential? Request our Shatavari white paper at [email protected].

05/08/2026

✨ Women’s wellness is evolving, and Shatavari known as the “Queen of Herbs" is gaining attention for its growing potential across postpartum wellness, healthy aging, and women-focused formulations.

🔬 Shatavari Key Advantages:
◆ Lactation + postpartum wellness support
◆ Women’s healthy aging + physical function
◆ Muscle strength + mobility support

Suitable for gummies, capsules, powders, functional drink mixes, and women’s wellness formulations.

📄 Read our latest Shatavari blog https://nurausa.com/shatavari-womens-wellness-ayurvedic-tradition-to-modern-formulation/ or request our white paper at [email protected].

Discover Shatavari’s role in women’s wellness, from Ayurvedic tradition to modern formulation opportunities in lactation, menopause, postpartum, and healthy aging.