09/12/2026
One of the most expensive sentences in business is, “I'll remember.”
I will remember to follow up.
I will remember what we promised.
I will remember why we made that exception.
Maybe you will.
Until the day gets busy, the context changes, or somebody else has to carry the work.
Important work needs somewhere to live outside your head.
Write the decision.
Name the owner.
Set the date.
Make the evidence of completion visible.
Memory is useful.
It is not an operating plan.