10/13/2026
What if skin picking, hair pulling, nail biting, cheek biting, and other body-focused repetitive behaviors were met with understanding instead of shame?
Approximately 1 in 20 people will experience a BFRB in their lifetime. And yet, many people don’t know that there’s a name for what they’re experiencing or that treatment is available.
Awareness matters. It can help people realize that they aren’t alone. It can reduce some of the shame and isolation that often come with these behaviors. And it can help people find the support they need.
This BFRB Awareness Week, I hope you’ll take a few minutes to learn more and talk about BFRBs without judgment. You never know who in your life may be quietly struggling and need to hear that what they’re experiencing is real, common, and treatable.
Our Chief Clinical Advisor, Dr. Laura Chackes, wrote more about why BFRB awareness matters and what it could mean for the many people who live with these behaviors. You can read the full blog post here: https://mindfulstl.com/imagine-a-world-where-everyone-knows-what-a-bfrb-is/