Insight Optometry

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Insight Optometry WE BELIEVE LIFE IS ALL ABOUT YOUR VISION

Our goal at Insight Optometry is to contribute to a lifetime of healthy eyes and excellent vision, affording a higher quality of life. Our genuine enthusiasm, positive attitude, and excellent service combine to create happy and healthy patients who return for recommended follow-up care and who refer family and friends to our practice.

09/08/2026

🚧 ROAD CONSTRUCTION NOTICE 🚧

Please be aware that road construction is currently taking place along M-22 throughout the village, which may cause traffic delays and slower-than-usual travel times.

If you have an upcoming appointment, please allow yourself some extra travel time to ensure you arrive on time. We appreciate your patience and understanding while this work is being completed!

Thank you, and please drive safely! 🚗💛

07/16/2026

🌫️ Smoke in the air doesn't just affect your lungs—it can irritate your eyes, too. 👀

If you've been spending time outdoors during smoky conditions, your eyes may feel dry, itchy, red, watery, or like there's something stuck in them.

Here are a few simple ways to protect your eyes:
• Stay indoors as much as possible when air quality is poor.
• Keep windows and doors closed.
• Wear sunglasses or protective eyewear if you need to be outside.
• Use preservative-free artificial tears to help soothe dry, irritated eyes.
• Apply a cold compress for 10–15 minutes at a time to help reduce irritation and soothe your eyes.
• Avoid rubbing your eyes, as this can make irritation worse.
• If you wear contact lenses and your eyes are uncomfortable, switch to glasses until the irritation improves.

If you experience severe eye pain, changes in vision, increased sensitivity to light, or symptoms that don't improve, contact us at 231-271-4544.

Taking a few extra precautions can help keep your eyes comfortable and healthy during smoky conditions. Stay safe and take care of your vision! 💙

07/15/2026

🎒📚 Back-to-School & Back-to-College = Time for a Vision Check! 👓✨

New classes, new teachers, new adventures...and maybe it's time for a new look, too! 😎

Before heading back to school or college, make sure your student is seeing everything clearly. Schedule an eye exam to update their prescription, stock up on fresh contact lenses, or pick out a stylish new pair of glasses they'll love!

Clear vision helps students stay focused, feel confident, and be ready for a successful school year. 🍎✏️

📞 Call us today at 231-271-4544 to schedule an appointment and help your student head back to school with their clearest vision yet! We can't wait to see you! 👁️💙

Please join us in welcoming the newest member of our team, Dex! 🎉Although Dex works remotely from Zamboanga City, Philip...
06/10/2026

Please join us in welcoming the newest member of our team, Dex! 🎉

Although Dex works remotely from Zamboanga City, Philippines, he plays an important role in helping our office run smoothly. You'll hear his friendly voice when you call, and he'll be assisting with answering phones, verifying insurance information, and supporting our team behind the scenes with a variety of administrative tasks.

We're excited to have Dex on board and look forward to the great service and support he'll provide to our patients and staff. Welcome to the team, Dex! 👏🌎

06/04/2026

💳 Don't forget to use your HSA benefits throughout the year!

Your Health Savings Account (HSA) funds can be used for many vision care expenses, including comprehensive eye exams, prescription glasses, and contact lenses. Using your HSA dollars is a great way to invest in your eye health while taking advantage of your pre-tax healthcare savings.
If it's been a while since your last eye exam or you're ready for new glasses or contacts, we're here to help! Schedule your appointment today and make the most of your HSA benefits.

📞 Call us to book your visit or learn more about eligible vision care expenses.

When was your last eye exam? Let us know in the comments!

03/17/2026

We will be closed again this morning due to the weather and road conditions. If they improve we might open for the afternoon. We will keep you posted.

03/16/2026

Due to weather conditions we will be closed this morning. If you had an appointment scheduled, we will be in touch to reschedule. Thank you. If you like to leave us a message please call is at (231)271-4544

03/07/2026

Spring break is right around the corner… is your sunglasses game ready? 😎☀️

If you’re heading somewhere sunny (or just getting ready for those brighter Michigan days ahead), it’s the perfect time to upgrade your shades!

Come on in to Insight Optometry and check out our great selection of sunglasses. Whether you want something bold, classic, or sporty, we’ve got plenty of styles to help you see clearly and look good doing it. 🕶️🌴

Stop by and find your perfect pair before spring break gets here!

03/06/2026

Thinking about trying contact lenses? 👀✨

We offer contact lenses for almost every prescription and lifestyle—from occasional wear to everyday comfort!

The best way to find your perfect pair is with a personalized contact lens exam. During your visit, your eye doctor will evaluate your prescription, eye health, corneal shape, and even your daily routine to make sure your lenses fit comfortably and work for your lifestyle.

Things like dry eyes, allergies, and your work environment all matter when choosing the right lenses—and we’ll help you find the best match!

Curious if contacts are right for you? Give us a call or schedule an exam today! 😊

02/05/2026

💘 Sweetheart Deal is Here! 💘

Love is in the air—and so are the savings! From February 9th to February 19th, enjoy 25% OFF a complete package for each person if you purchase a frame and lenses through us!

It’s the perfect time to treat your eyes ❤️

📍 Insight Optometry (A Member of Vision Source)

📞 Call us at (231) 271-4544 to schedule your appointment

Because great vision is better when shared 🥰👓

Address

200 S Cedar Street
Suttons Bay, MI
49682

Opening Hours

Monday 8am - 12pm
1pm - 5pm
Tuesday 8am - 12pm
1pm - 5pm
Wednesday 8am - 12pm
1pm - 5pm
Thursday 8:30am - 12pm
1pm - 5pm

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