The Vitamin Shoppe

05/24/2026

Sorry, we’re officially OOO

Please direct all questions to the cooler, grill, or shaker cup until further notice.

05/22/2026

Ever feel like you’re doing everything “right” post-workout — hitting your protein, staying consistent — but still feeling sore or slow to recover? While protein gets most of the attention, magnesium also plays a key role in muscle function, recovery, and sleep quality. Pairing the two could be the missing piece in helping you feel and perform better over time. Read more to take a closer look at why magnesium and protein work well together.

Your workout recovery plan probably already includes protein. Here's the expert- and research-backed case for including magnesium, too.

05/21/2026

How you’ll find us this weekend

Energize this MDW with GHOST Energy ‘Merica Pop in store or online

05/19/2026

Some things just make sense as a pair. Protein bars and long meetings, electrolytes and workouts – and now whey protein and collagen protein. Newer research suggests that combining the two can offer better strategy for muscle growth, recovery, and long-term joint support. Read below for the full breakdown.

Whey and collagen serve separate causes in the body, but combining them is a good move for active individuals. Here's why.

05/17/2026

From Gen Z routines to Gen X, women’s wellness products and priorities evolve over time. In honor of , we’re celebrating wellness at every age and stage.

Swipe through to see picks for every era ➡️

05/14/2026

Everyone’s trying to pack in more protein these days but hitting your goals while staying in a calorie deficit can feel overwhelming. Check out these five dietitian-backed tips to help make high-protein eating a little simpler.

Want to up your protein intake but not your calories? It's easy to accomplish with these dietitian tricks in mind.

05/13/2026

Be sure to grab Bucked Up Energy energy drinks for $1 this week from Thursday (5/14) through Sunday (5/17).

05/12/2026

Feeling drained lately and need an energy reset? Learn which supplements nutrition experts recommend stacking for daily energy support — and how to incorporate them into your wellness routine.

Supplements like B vitamins and creatine can support the body when you feel you need an energy boost or reset. Here are the details.

05/08/2026

Creatine is probably best known as a staple in every “gym bro’s” bag, but it deserves a place in middle-aged women’s wellness routines too. With benefits like supporting muscle mass and better sleep, women over 40 may want to take a closer look. Learn why—and maybe send this to Mom ahead of Mother’s Day.

The benefits of creatine for middle-aged and older women are under-discussed. Here, experts break them down.

05/06/2026

Stock up this weekend with Jocko Fuel $1 energy drinks and $2 molk drinks this week from Thursday (5/7) through Sunday (5/10).

05/05/2026

It’s commonly advised to avoid snacking before bed, but a growing wellness trend called pre-sleep protein is challenging that idea. Having a small, protein-rich snack at night may offer potential benefits, according to recent research. Learn more about what experts are saying, the science behind the trend, and how to see if it could fit into your routine.

Pre-sleep protein is trending. Here's a closer look at why, plus how to reap the benefits of this macronutrient before bed.