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IDOC IDOC is an alliance committed to the growth and prosperity of independent optometrists. IDOC is proud to be Great Place to Work-Certified™.

For over twenty years, IDOC has remained committed to building a powerful community of independent optometrists, providing advanced practice management tools, advice and support systems that drive business growth. Membership plans include expert consulting, metrics-based business solutions, negotiated vendor discounts and peer-to-peer networking. IDOC works collaboratively with 3,000+ independent ODs to help them stay ahead of industry change and achieve their business vision, their way.

Hiring feels like a big investment but staying understaffed has costs of its own.​  Missed opportunities, overwhelmed st...
11/06/2026

Hiring feels like a big investment but staying understaffed has costs of its own.​

Missed opportunities, overwhelmed staff, and lost productivity could be holding your practice back.​ Are you investing the right amount in your team?​

Read our latest blog and download the 2025 Benchmark Report to see how your practice stacks up!​ https://bit.ly/48H95q4

Patients can save up to $300 in rebates + use their benefits to lower out-of-pocket cost even more. Fit Alcon WaterInnov...
11/04/2026

Patients can save up to $300 in rebates + use their benefits to lower out-of-pocket cost even more. Fit Alcon WaterInnovations™ contact lenses, which deliver all-day comfort1-4 in 1-day, 1-week & 1-month replacement options

Learn How Patients Can Save on their Contact Lens Purchase: https://bit.ly/4sHtkx5

AI Generated Image

References: 1. In a 2-week prospective clinical study in the US; n=181; CLEAR CARE® Cleaning & Disinfecting Solution used for cleaning and disinfection; Alcon data on file, 2023, REF-21959. 2. In a clinical study wherein patients (n=66) used CLEAR CARE® solution for nightly cleaning, disinfecting, and storing; Alcon data on file, 2021, REF-11403. 3. Perez-Gomez I, Giles T. European survey of contact lens wearers and eye care professionals on satisfaction with a new water gradient daily disposable contact lens. Clin Optom. 2014;6:17-23. 4. Fogt J, Patton K. Long day wear experience with water surface daily disposable contact lenses. Clin Optom. 2022(14):93-99.

Important information for PRECISION7® (serafilcon A) contact lenses: For daily wear or extended wear up to 6 nights for near/far-sightedness. Risk of serious eye problems (i.e., corneal ulcer) is greater for extended wear. In rare cases, loss of vision may result. Side effects like discomfort, mild burning or stinging may occur.

Ask your eye care professional for complete wear, care, and safety information.

© 2026 Alcon Inc. US-DT1-2600105

MARLO helps your practice meet patient expectations by offering 24/7 online ordering with direct shipping and easy check...
11/03/2026

MARLO helps your practice meet patient expectations by offering 24/7 online ordering with direct shipping and easy checkout.

Explore MARLO and choose the membership that fits your patients and practices needs.

Learn more: https://bit.ly/4zrFUDe

Registration is OPEN for IDOC Connection 2027: Stronger Together!​Big ideas. Fresh perspectives. And the people who make...
11/02/2026

Registration is OPEN for IDOC Connection 2027: Stronger Together!​

Big ideas. Fresh perspectives. And the people who make independent optometry stronger.​

Join fellow practice owners and teams February 11–14 at the Ga***rd Rockies Resort & Convention Center in Colorado for four days of learning, collaboration, and connection.​

Here’s what’s in store for 2027:​
✓ 50% more continuing education​
✓ New facilitated member panels and optician roundtables​
✓ Keynote speaker Matthew Emerzian​
✓ Vendor Marketplace, networking, and social events​
✓ Expert-led breakout sessions on leadership, AI, clinical innovation, and business growth​

Whether you’re a longtime attendee or joining us for the first time, Connection is your opportunity to exchange ideas, learn from your peers, and discover new ways to strengthen your practice and team.​

​Come for the learning. Stay for the people. Leave stronger than you came.​

​Register for Connection at https://bit.ly/4kcWRwL

👻 What’s haunting your practice this Halloween? Staffing, cash flow, or marketing?​Tell us your biggest practice fright....
10/31/2026

👻 What’s haunting your practice this Halloween? Staffing, cash flow, or marketing?​

Tell us your biggest practice fright. You don’t have to face it alone!​

Running an independent optometry practice comes with a lot of financial decisions. But how do you know if you’re making ...
10/30/2026

Running an independent optometry practice comes with a lot of financial decisions. But how do you know if you’re making the right ones? ​

The 2025 Books & Benchmarks Report helps you put your numbers into perspective, understand how your practice compares, and spot opportunities to strengthen profitability, payroll, marketing, and more.​

Because better decisions start with knowing where you stand.​

Download the report and see what the numbers can tell you about your practice at https://bit.ly/4jPV3tm

Your patients trust you with their eyes. With Lumenis, you can practice at the full extent of your scope and deliver the...
10/22/2026

Your patients trust you with their eyes. With Lumenis, you can practice at the full extent of your scope and deliver the medical care so many of them need.

Do more for dry eye with OptiLIGHT™.

Learn more: https://bit.ly/4ichV3H

10/20/2026

Patients can save up to $300 in rebates + use their benefits to lower out-of-pocket cost even more. Fit Alcon WaterInnovations™ contact lenses, which deliver all-day comfort1-4 in 1-day, 1-week & 1-month replacement options

Learn How Patients can Save on their Contact Lens Purchase. https://bit.ly/3TK9aG0

AI Generated Image

References: 1. In a 2-week prospective clinical study in the US; n=181; CLEAR CARE® Cleaning & Disinfecting Solution used for cleaning and disinfection; Alcon data on file, 2023, REF-21959. 2. In a clinical study wherein patients (n=66) used CLEAR CARE® solution for nightly cleaning, disinfecting, and storing; Alcon data on file, 2021, REF-11403. 3. Perez-Gomez I, Giles T. European survey of contact lens wearers and eye care professionals on satisfaction with a new water gradient daily disposable contact lens. Clin Optom. 2014;6:17-23. 4. Fogt J, Patton K. Long day wear experience with water surface daily disposable contact lenses. Clin Optom. 2022(14):93-99.

Important information for PRECISION7® (serafilcon A) contact lenses: For daily wear or extended wear up to 6 nights for near/far-sightedness. Risk of serious eye problems (i.e., corneal ulcer) is greater for extended wear. In rare cases, loss of vision may result. Side effects like discomfort, mild burning or stinging may occur.

Ask your eye care professional for complete wear, care, and safety information.
© 2026 Alcon Inc. US-DT1-2600103

10/15/2026

Your optical capture rate might be telling you more than you think.

In this clip from the Eye Own a Business podcast, Dr. Steve Vargo sits down with Andrew Bruce, a licensed optician with master-level credentials in ophthalmic optics and contact lenses, to talk about what it takes to keep patients and their eyewear purchases within your practice.

From stronger doctor-optician handoffs to recommending lenses with confidence, Andrew shares practical ways to improve the patient experience and strengthen your optical. One key takeaway? Eyewear isn’t an add-on to patient care. It’s part of the finish line.

Watch the full episode for insights you can put into practice, and rethink how your team approaches the eyewear conversation https://bit.ly/4yS9Wjo

Another successful Vision Forward event in the books! Thank you to everyone who joined us in Atlanta and helped make it ...
10/14/2026

Another successful Vision Forward event in the books! Thank you to everyone who joined us in Atlanta and helped make it a memorable experience.

Independent practice brings its share of challenges, and learning from peers helps turn shared experiences into fresh perspectives and practical next steps.

Over two days in Atlanta, our members explored ways to strengthen their practices, build patient relationships, drive business growth, and navigate the evolving landscape of independent optometry. Through practical presentations and candid roundtable discussions, they gained actionable insights to apply within their practices.

A special thank-you to our keynote speaker, Todd Bouldin, for sharing his insights on feedback and communication, and to Susan Daly, Jeremy Bono, Dr. Steve Vargo, and Nathan Hayes for sharing their expertise on practice operations, patient trust, marketing, and business growth. We’re grateful to all our speakers and to every IDOC member who contributed to the conversations that made Atlanta a success.

We have one final stop on the Vision Forward tour this year! Join us in Phoenix on November 6–7 to connect with peers, gain fresh perspectives, and bring practical insights back to your practice. There’s still time to register at https://bit.ly/3Wab7Mx. We hope to see you there!

Address

50 Quality Street #110605
Trumbull, CT
06611

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

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